The Customer

NOVEMBER 28, 2024

I love Thanksgiving. It’s the one holiday that calls us to pause, reflect, and genuinely connect with others—free from the distractions of gift-giving or extravagant displays. It’s about gratitude, shared stories, and the warmth of understanding. As I’ve grown in my career and reflected on what makes relationships thrive—not just personally, but in business too—I’ve realized that the essence of Thanksgiving is deeply intertwined with the idea of empathy.

Effectiveness 105

Effectiveness Loyalty Training Order 105

SalesGrape

NOVEMBER 28, 2024

In the ever-evolving world of pharmaceutical and medical device marketing , staying ahead requires embracing innovative and proactive strategies. While digital channels, such as email campaigns, social media, and content marketing, have become staples, one traditional method—outbound calling—continues to prove its value in building meaningful connections and driving results.

Marketing Mix 89

Marketing Mix Paid Search Agency Ads Work Management 89

Ahrefs

NOVEMBER 28, 2024

Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year (April and October) in the coastal resort of Brighton, UK.

Conference 79

Conference Marketing Search Marketing 79

SocialPilot

NOVEMBER 28, 2024

Think as a customer for a minute. Aren’t you likely to make a purchase if others around you agree that it is a good choice? Customers like you would trust reviews more than traditional advertising because they’re coming from real people who have issues just like you. And when it comes to making a purchase, positive reviews can be the deciding factor.

Enterprise Management 79

Enterprise Management Paid Search Agency Work Management Best Practices 79

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

B2BMarketing.net

NOVEMBER 28, 2024

When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer features like multimedia sharing, read receipts, typing indicators and group chats, functioning more like modern messaging apps but integrated into your phone’s default messaging app.

Work Management 59

Work Management Marketing Management Ideal Customer Profiles B2B Marketing 59

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. In-game advertising is nothing new, but we might be about to see more as one of the biggest online gaming platforms looks to step up its programmatic advertising game. Roblox is ramping up its programmatic advertising and in-game advertising efforts.

Advertising Agencies 52

Advertising Agencies Advertising Advertisements Budget Programs 52

Lead Forensics

NOVEMBER 28, 2024

Introduction to Website Analytics: Driving Sales with Data Website analytics track how visitors interact with your website, offering insights into where they come from, what pages they visit, and the actions they take. For sales teams, this data reveals who is interested in your product, which content grabs their attention, and where to focus outreach efforts.

Top of Funnel 52

Top of Funnel Analytics Marketing Websites Lead Ranking 52

MarketJoy

NOVEMBER 28, 2024

As 2024 nears its end, businesses are grappling with challenges unlike any in recent years. Economic uncertainty dominates headlines, with 77% of businesses expressing concerns about market volatility, according to Guidant Financial. Rising costs, unpredictable demand, and shrinking budgets leave many wondering how to secure a win before the year concludes.

Ideal Customer Profiles 52

Ideal Customer Profiles Allocation Marketing & Strategy Lead Generation 52

B2BMarketing.net

NOVEMBER 28, 2024

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity isn’t beautification; it’s the engine that powers brand differentiation, meaningful connection and measurable results. But let’s be clear: creativity isn’t about doing more.

Creativity 52

Creativity B2B Account Based Marketing ABM 52

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

MarketJoy

NOVEMBER 28, 2024

As 2024 nears its end, businesses are grappling with challenges unlike any in recent years. Economic uncertainty dominates headlines, with 77% of businesses expressing concerns about market volatility, according to Guidant Financial. Rising costs, unpredictable demand, and shrinking budgets leave many wondering how to secure a win before the year concludes.

Ideal Customer Profiles 52

Ideal Customer Profiles Allocation Marketing & Strategy Lead Generation 52

Bannerflow

NOVEMBER 28, 2024

Here at Bannerflow, we’re focused on achieving transparency in digital marketing. Which is why we like to think of ourselves a product for in-house marketing teams.

Transparency 52

Transparency Creativity Advertising Advertisements 52