Thu.Jan 16, 2025

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What martech practitioners can learn from a NASA engineer

Martech

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.

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Measuring Success Beyond Attendance Numbers: A New Approach to Event Metrics

Webbiquity

Contributed post. When evaluating the success of an event, many businesses focus primarily on the number of attendees as a key performance indicator. While attendance is important, it doesnt tell the full story. True success lies in how well an event aligns with business objectives and delivers value to attendees. Image credit: Antonio Jamal Roberson To gain a deeper understanding of your event’s impact, its crucial to measure beyond just attendance figures.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

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From Intent to Action: Winning More Dream Customers in 2025

Zoominfo

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Social Media SEO: Actionable Guide to Boost Visibility

SocialPilot

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

More Trending

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IAB expects digital advertising growth to slow considerably this year

Martech

U.S. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.

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TikTok Ban: Your Next Best Social Media Marketing Strategy Moves

CMSWire

With the TikTok ban looming, what's a marketer's next best action? Continue reading.

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Bluesky may be the new Twitter, but not for advertisers

illumin

Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. Positioned as an alternative to X, Bluesky reads more like the platform’s original Twitter brand and feel.

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Tackling video marketing fragmentation

Martech

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company.

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Interoperability’s Role in Creating a Successful Digital Transformation Strategy

CMSWire

Build a flexible digital strategy with interoperability. Continue reading.

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2025 metrics that matter: How to future-proof your marketing by Agital

Martech

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. Proven strategies to boost ecommerce performance by 50%.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The AI-First Contact Center: What It Is and Why It Matters

CMSWire

The AI-first contact center revolutionizes customer service by embedding AI and shifting from reactive to proactive service while supporting human agents. Continue reading.

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What is RevOps? A Complete Guide

ATAK Interactive

As you navigate the business world, youve probably encountered the term RevOps or Revenue Operations. This term has gained popularity over the past few years and has also gained in importance. But what is RevOps? Revenue operations align a companys marketing, customer success, and sales operations to generate more revenue. In simpler terms, think of a well-oiled machine that includes many essential parts to ensure the machine runs.

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Aligning AIOps With People and Processes for Better CX

CMSWire

AIOps brings a fresh approach to marketing by simplifying workflows and offering real-time insights. Continue reading.

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Despite financial pressure — or because of it? — tech stacks are actually expanding again

chiefmartech

If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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How To Re-Engage Mobile Visitors By Showing A Popup After Inactivity

Optinmonster

Mobile users are quick to lose focus. A new app notification, a text message, or even just a glance away from the screen can pull them away from your site. But this doesnt mean youve lost their attention for good. You just need to capture their attention with a mobile inactivity popup. With OptinMonsters InactivitySensor , you can re-engage distracted mobile visitors by showing them targeted popups at just the right moment.

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The Essentials of Inventory Lists — Everything I Learned

Hubspot

For busy business owners, inventory tracking can feel like staring at your fridge when you already know its empty pointless and slightly depressing. If you know where everything is, why bother jotting it all down? I get it. As a copywriter, I often have to deal with administrative work that feels unexciting and unnecessary. But Ive learned that staying on top of it pays off, and letting paperwork slide means things hit the fan pretty quickly.

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The $200 AI Question: Should You Upgrade to ChatGPT Pro?

Animalz blog

“Wait, would anyone pay $200 per month when you can pay $20 or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag. Two hundred dollars is a lot for a single AI tool, especially when alternatives like Anthropic’s Claude are available for much less. What could possibly justify a 10x cost?

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The B2B marketing funnel is dead to us (here’s what replaces it)

Velocity Partners

In our Big Beautiful B2B Blueprint , we posited that the first step to creating some killer ideas is to forget about the marketing funnel. Sure, its a neat little metaphor. But B2B marketing is anything but neat. The funnel is a useful concept when it stays in its lane. You can use the funnel to illustrate why B2B buying involves multiple stages of consideration.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Cameras, Cars and Culture: Notes From a Brief China Visit

CMSWire

What I saw in a very brief stop in Beijing. Continue reading.

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8 Content Marketing Tactics that Boost Lead Generation

Inbox Insight

Demand Generation Managers face a relentless balancing act. Budgets are tight, resources are limited, and every strategy must prove its worth with tangible ROI. Traditional lead generation tactics can often feel outdatedintrusive cold calls, endless email chains, and static ads that fail to inspire engagement. Meanwhile, the pressure to consistently deliver high-quality leads grows louder.

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Connect day-to-day work to goals with this marketing operating cadence

MKT1

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Attio , Revenue Hero & Ten Speed. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , and use our template library. Subscribe now You’ve finished your annual planning process.

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The guide to planning your 2025 B2B social media strategy

Oktopost

With 2025 just around the corner, B2B companies are gearing up for a new year of opportunities and challenges in social media. As platforms, audience behavior, and content trends continuously evolve, staying proactive and adaptable is essential to sustaining and growing your online presence. A well-thought-out social media strategy strengthens your brand positioning and helps achieve business goals by driving engagement, leads, and loyalty among your target audience.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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A strategic roadmap for evolving customer expectations

Fuld & Company Blog

Fuld & Company partnered with a leading fuel retailer to develop a comprehensive strategic roadmap aimed at improving dealer retention, operational efficiency, and customer engagement. By identifying dealer challenges and shifting customer demands, Fuld delivered a solution s that strengthened customer loyalty and positioned the retailer as an industry leader.

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Discover the Newest Account-Based Marketing Tactics at #B2BMX West

B2B Marketing Exchange

Account-based marketing (ABM) has evolved into a cornerstone of B2B strategy, empowering marketers to target high-value accounts with personalized, data-driven approaches. According to the 2024 Account-Based Marketing Benchmark Survey by Demand Gen Report , 67% of practitioners currently utilize ABM strategies, with an additional 26% planning to adopt one within the next year.

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Introducing TACO – Salesforce AI Research’s family of Multimodal Action Models

Salesforce Marketing Cloud

Introduction Imagine taking a photo of a gas station sign displaying various fuel prices and asking an AI system, How much gas can I buy with $50? It might sound simple, but for the system, its a complex task. It has to identify where the prices are on the sign, extract the numbers using text recognition, and then perform the calculations to provide an answer.