What martech practitioners can learn from a NASA engineer
Martech
JANUARY 16, 2025
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.
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