Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally. This means two things: One, the B2B SaaS space is booming, and two, it is fiercely competitive. Long gone are the days of “build it, and they will come.” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and ste

Top of Funnel 202

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 202

WordAgents

MAY 6, 2025

Running a business is demanding. Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. But content matters. You want your business to show up when someone searches for solutions that you offer. Maybe you start by writing content yourself, squeezing it in between client calls or late at night.

Advertising Agencies 195

Advertising Agencies Top of Funnel Work Management Sales Qualified Leads 195

Vision Edge Marketing

MAY 6, 2025

What business leader wouldnt want to be more profitable and more productivefaster? Hows it totally possible? With data. Harvard Business Research found organizations that extensively use data-driven decision-making are, on average, 6% more profitable and experience 5% more productivity than their peers. Edge Delta found organizations that leverage big data report an average 8% increase in revenues and a 10% reduction in expenses.

Lead Ranking 151

Lead Ranking Lead Scoring Marketing AI Peer-to-peer 151

Salesforce Marketing Cloud

MAY 6, 2025

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. Its all exciting and good until projects overlap and no one knows which are the “right” tools to use.

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.

Marketing AI 111

Marketing AI Lead Ranking Marketing Qualified Leads Marketing Automation Services 111

Martech

MAY 6, 2025

Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.

Paid Search Agency 99

Paid Search Agency Marketing Attribution Planning Advertising Agencies 99

CMSWire

MAY 6, 2025

CX success wont come from automation alone. It starts with thoughtful, trust-driven design. Continue reading.

Automation 76

Automation Design Customer Satisfaction Contacts 76

Martech

MAY 6, 2025

B2B marketers are under more pressure to deliver results and buyer expectations for online experiences keep rising. The good news is that you probably have more data than ever to leverage to achieve those results. Heres the catch, though: if your CRM is cluttered with stale contacts, duplicate records and mismatched account info, all that data may be doing more harm than good.

CRM 96

CRM Cost Intent Signal Work Management 96

illumin

MAY 6, 2025

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.

Planning 71

Planning Top of Funnel Advertising Agencies Funnel Advertising 71

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

MAY 6, 2025

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For the record, this year’s landscape counts 15,384 tools. But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector.

Marketing Report 70

Marketing Report Marketing AI Work Management Marketing & Strategy 70

sagefrog

MAY 6, 2025

With the rise of digital engagement and self-directed buying, B2B marketing strategy has undergone a profound transformation. Reaching the right audience now means consistently showing up throughout the entire journey. But gone are the days of linear sales funnels and single-channel strategies. Modern buyers are more empowered, informed, and connected than ever, and they interact with brands across a variety of touchpoints before making purchasing decisions.

Work Management 59

Work Management B2B Marketing Paid Search Agency Top of Funnel 59

CMSWire

MAY 6, 2025

Webflow introduces Webflow Cloud, enabling developers to deploy full-stack apps natively on the platformplus, GSAP becomes free for all users. Continue reading.

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Marketri

MAY 6, 2025

Whatever your investment thesis, one fact is for certain: When your private equity (PE) group invests in a portfolio company, you expect to scale it significantly and quickly. You have various levers at your disposal. One of the most effectiveyet, sometimes overlookedis marketing. Many middle market companies get to the attractive target stage by leveraging the founders relationships, referrals and reputation.

Paid Search Agency 62

Paid Search Agency Planning Companies Allocation 62

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

MAY 6, 2025

The month of May is the perfect time to start optimizing one of the most crucial components of a successful peak shopping season later in the year: your checkout and payments experience. Faster, smoother, transparentthese are the hallmarks of a good checkout page that shoppers come to expect if they are going to ultimately click that buy button. Here are some ways to make sure you are ready with a stellar customer experience come Cyber Week.

Click Rate 59

Click Rate Conversion Rate Purchase Optimization 59

Single Grain

MAY 6, 2025

Do you wonder what separates a luxury brand from a typical one? It’s not always in the quality of the product or even the craftsmanship. The secret of luxury marketing lies in the brand presentation. The visual language of luxury speaks in whispers, not shouts. Premium positioning demands timeless elegance and cutting-edge innovation. As a result, the key to mastering luxury visual design has become the decisive factor separating aspirational brands from true market leaders.

Tactics 52

Tactics Design Marketing AI Branding 52

Salesforce Marketing Cloud

MAY 6, 2025

Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Big companies are bogged down by layers of approvals and meticulous planning. Instead of trying to mimic corporate giants, startups should lean into their unique strengths for sales and, of course, use the right tools.

Marketing Budget 59

Marketing Budget Startups Marketing AI Lead Ranking 59

Sword and the Script | B2B

MAY 6, 2025

Spending on CX drops and so too does customer retention; marketing leaders aim to hire but hesitate on other marketing spend amid economic uncertainty Marketing budgets are beginning to inch up again. Its good to see because its long overdue. It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some.

Marketing Budget 59

Marketing Budget Marketing Budget Creation CMO Customer Surveys 59

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Inbox Insight

MAY 6, 2025

B2B demand generation is constantly evolving, shaped by new strategies, technologies, and buyer behaviors. The Demand Bites podcast has gathered insights from leading B2B marketing experts about what’s working right now and what will drive success throughout the year. From building trust through thought leadership to using AI effectively, this article highlights expert-backed approaches you can use to refine your marketing strategies and drive sustainable growth for your organization.

Demand Generation 52

Demand Generation Ideal Customer Profiles Paid Content Top of Funnel 52

Digilant

MAY 6, 2025

As part of our ongoing SSP Partner Series, were highlighting how top supply-side platforms define and deliver premium inventoryand what that means for advertisers in a more complex, data-driven, and privacy-conscious media landscape. Our next spotlight shines on OpenX , a partner that continues to evolve the programmatic ecosystem through cloud-based technology, transparent supply paths, and proprietary identity solutions.

High Quality Lead 52

High Quality Lead Advertising Agencies Mobile Advertising Curation 52

CMSWire

MAY 6, 2025

Strong survey design still starts with youAI just makes it faster if you use it right. Continue reading.

Customer Surveys 57

Customer Surveys Design Customer Satisfaction 57

Contify

MAY 6, 2025

Discover how M&CI platforms like Contify address data silos in BFSI, boosting product functions and ensuring effective risk regulation.

Marketing 52

Marketing Effectiveness Product 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Valasys

MAY 6, 2025

In todays fast-paced digital world, data and technology drive decision-making, innovation, and growth across all industries. Whether you’re crunching numbers in a spreadsheet, building predictive models, or developing web applications, the demand for professionals who can work with data and code continues to rise. Three key areas at the heart of this digital transformation are Excel for data analysis , data science, and full stack development.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Forecasting 40

SalesIntel

MAY 6, 2025

Your website attracts visitors, but how many of them are actually considering a purchase? Traditional web analytics tell you how many people land on your site, how long they stay, and which pages they visit. But they leave one critical question unanswered: Are they just browsing, or are they ready to buy? If you dont know who is interested, youre leaving revenue on the table.

Intent Data 40

Intent Data Intent Buy Ideal Customer Profiles 40

LeanData

MAY 6, 2025

Learn how LeanData customer Affinity turns buyer signals into powerful stories that help sales teams engage the right prospects at the right time. The post Building a Signal-Based GTM Strategy: A Step-by-Step Guide appeared first on LeanData.

Marketing Analytics Tools 52

Marketing Analytics Tools Ad Building Marketing & Strategy Lead Management 52

CMSWire

MAY 6, 2025

Legacy exits, AI-native surges and global power shifts define the state of martech in 2025. Continue reading.

Marketing 99

Marketing 99

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

ATAK Interactive

MAY 6, 2025

How many marketing-qualified leads did your team generate last month? If that's the first metric you check, you might be focused on the wrong numbers. While lead generation metrics have their place, they often fail to connect directly to what matters most revenue growth and business profitability. This disconnect is what separates vanity metrics from actionable KPIs in the RevOps world.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

CMSWire

MAY 6, 2025

Backed by $120M in funding, Parloas Agentic AI platform joins the billion-dollar CX club. Continue reading.

Contacts 70

Contacts Service 70

Martech

MAY 6, 2025

Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining nurture journeys or scaling cross-channel personalization, these tactics can help you shift from guesswork to real-time relevance.

Privacy 61

Privacy Marketing & Strategy Top of Funnel Marketing Funnels 61