WordAgents
APRIL 10, 2025
B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. On the surface, paid campaigns promise quick wins. SEO content takes longer but can compound over time. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. This article will examine how the numbers play out over time.
Martech
APRIL 10, 2025
AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.
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Salesforce Marketing Cloud
APRIL 10, 2025
The goalposts in customer service are always shifting. As technology advances, what was great yesterday is simply good today. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes. Unlike traditional chatbots, which never realized their potential due to their complexity to maintain, emerging service AI agents are exponentially easier to implement and maintain.
Martech
APRIL 10, 2025
Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the tr
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Salesforce Marketing Cloud
APRIL 10, 2025
Connections is the must-attend event where marketers and AI agents connect. Its the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce. When and where is Connections? Connections 2025 takes place on June 1112 in Chicago, and for free virtually on Salesforce+.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.
ATAK Interactive
APRIL 10, 2025
In todays hyper-competitive digital landscape, businesses cant afford to rely on isolated software solutions. They need a cohesive, data-driven strategy that directly translates into substantial revenue growth. The integration of HubSpot and Salesforce isnt just a technical upgrade; it's a strategic imperative that harmonizes marketing automation with robust CRM capabilities, transforming fragmented data silos into powerful engines for expansion.
SocialPilot
APRIL 10, 2025
Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.
Scoop.it
APRIL 10, 2025
In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Industrial Marketing Today
APRIL 10, 2025
Youre probably familiar with the term industrial buyers journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, youre under constant pressure to generate high-quality leads in increasingly complex and slow-moving target markets.
Navigate the Channel
APRIL 10, 2025
In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about what your MarCom Portal should feature. If youre considering implementing your own MarCom Portal, here are some items I would recommend adding to the system : Promotional items : Whether its to be used as part of a promotion, for a holiday or as p
Sprout Social
APRIL 10, 2025
Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.
Navigate the Channel
APRIL 10, 2025
Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth? We all know that saving your way to increased market share and growth is nearly impossible, even though a lot of that has gone on the last few years.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
illumin
APRIL 10, 2025
Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.
Acrolinx
APRIL 10, 2025
Slang, jargon, buzzwords. In business, youll hear these terms a lot. And while there are similarities between them, each has a slightly different meaning. Practically speaking, that means before we can hone in on an effective approach to (not) using buzzwords, you need to know how they differ from these other common terms. Heres the skinny: Slang is informal language, and tends to refer to terms and phrases used in social groups, especially by teenagers.
MarketJoy
APRIL 10, 2025
High-quality leads are the bedrock of any successful B2B sales strategy. However many companies fail to locate , engage, and convert prospects. And, this is where the USA’s leading B2B lead generation company , MarketJoy comes in. MarketJoy has established methodologies and a data-driven approach that will make the lead-generation process easier for you, and their Sales Qualified Leads (SQL) are responsible for driving revenue.
Televerde
APRIL 10, 2025
Last week, I had the chance to attend the Forrester B2B Summitright here in Phoenix. Its been years since the event was hosted in our city, so having it in Televerdes backyard made it even more special. This was my first time attending, and I left feeling inspired, energized, and full of new ideas to bring back to my role. Now that Ive had time to reflect, compare notes with my colleagues, and catch up with folks I spoke with during the event, Id love to share some of my biggest takeaways.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Single Grain
APRIL 10, 2025
When implementing account-based marketing (ABM), you may hear the same advice, such as aligning your sales and marketing teams and creating hyper-personalized content. But without knowing your target accounts, your efforts will be wasted. How do you identify your target accounts and segments? Fortunately, LinkedIn makes this easy. LinkedIn has emerged as the premier platform for account-based marketing (ABM), offering unparalleled targeting capabilities that allow marketers to connect with speci
Scoop.it
APRIL 10, 2025
We have some exciting news to share with you today: Bluesky is now available on Scoop.it ! This integration opens up new possibilities for sharing your curated content with an increasingly larger and dynamic community. Why Bluesky on Scoop.it? Scoop.it, the content curation platform, is expanding its offering by adding Bluesky to its integrated social networks.
Orange Owl Blog
APRIL 10, 2025
Performance Marketing Top B2B Lead Generation Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In todays highly competitive B2B landscape, generating high-quality leads isnt just a marketing functionits a growth imperative. With longer sales cycles, niche target audiences, and complex buyer journeys, B2B lead generation demands more than just outreachit requires strategy, precision, and personalization.
SmartBrief - Marketing
APRIL 10, 2025
I have a problem, and you only have to look at the last screen of my iPhone to know what it is. Two successive rows are full of apps with names like Choices, Whispers and MeChat. Each thumbnail shows an attractive person or couple drawn in an anime-esque style. If you got a glimpse of my battery usage stats, youd see that those apps use a vast amount of my precious phone charge and you could draw some totally correct conclusions about how much time I spend on them.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Orange Owl Blog
APRIL 10, 2025
Account-Based Marketing Top B2B ABM Agencies in India in 2025 Vivek Goel April 11, 2025 Share : Table of Contents Introduction In the dynamic landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as one of the most effective strategies for driving high-quality leads and maximizing ROI. Unlike traditional lead generation methods, ABM focuses on targeting specific high-value accounts with personalized campaigns, aligning both marketing and sales efforts for better conversions.
Lead Forensics
APRIL 10, 2025
That is why we have gathered six awesome ways to kick off your warm calls, along with some useful tips to help you make them a success. How Is a Warm Call Intro Different from a Cold Call Opener? The main difference between a warm call and a cold call is whether you and the person on the other end of the line have any sort of connection before you make the call.
Digilant
APRIL 10, 2025
As part of our ongoing effort to spotlight the value of our key Supply Side Partners (SSPs), we reached out to leaders across our network to address one key question: What does premium inventory really mean in todays digital landscapeand how can advertisers make the most of it? Were proud to kick off this series with insights from our partners at Sharethrough , a company we work with regularly to deliver high-quality, innovative media solutions for our clients.
ClearVoice
APRIL 10, 2025
Growing your content strategy isnt just about hiring writers its about maintaining quality, ensuring consistency, and keeping your brands vision on track. Content platforms like ClearVoice and Freelancer.com can help you do this. ClearVoice specializes in managed content services across industries, with a focus on finance, healthcare, and technology.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Orange Owl Blog
APRIL 10, 2025
SEO Top B2B SEO Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In the B2B world, visibility isn’t optionalit’s everything. As digital competition intensifies, having a robust Search Engine Optimization (SEO) strategy is crucial for staying ahead. Unlike B2C, B2B SEO demands a laser focus on industry-specific keywords, complex buying journeys, and content tailored for high-intent decision-makers.
B2BMarketing.net
APRIL 10, 2025
Explaining why world markets in 2025 present a golden opportunity for B2B marketers to get ahead in their careers. London, United Kingdom, 10 th April 2025 We are excited to announce that Susannah Streeter, Former BBC News Anchor, Finance & Markets Expert, and Head of Money & Markets at Hargreaves Lansdown, will be a Keynote speaker at internationally renowned B2B marketing conference, B2B Ignite, on 2 July 2025.
Orange Owl Blog
APRIL 10, 2025
Inbound Marketing Top B2B Inbound Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In the rapidly evolving landscape of B2B marketing, Inbound Marketing Strategies have taken center stagecontent may still be king, but only when it’s part of a broader, well-orchestrated inbound framework. Todays businesses arent just searching for content creators; theyre seeking strategic partners who can attract, engage, and convert prospects through tai
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