Marketri

DECEMBER 4, 2024

If you thought AI advanced at breakneck speed in 2024, you’d better buckle up. All signs point to an accelerated pace of change in 2025, with some predictions nearly jaw-dropping. One area where it’s projected to have a major impact is marketing—specifically, how B2B companies connect with and engage prospects and customers. Keeping Pace with AI’s Breakneck Advancement Generative AI has moved rapidly from experimentation to real-world application in marketing.

Trends 62

Trends B2B Marketing Advertising Agencies Paid Search Agency 62

Marketing Insider Group

DECEMBER 4, 2024

Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well.

Content 184

Content Lead Scoring Lead Ranking Statistics 184

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

eCommerce 113

eCommerce Customer Satisfaction Marketing Management Loyalty 113

CMSWire

DECEMBER 4, 2024

Year-in-review campaigns improve customer engagement by celebrating their value, fostering loyalty and tailoring insights to inspire deeper brand connections. Continue reading.

Campaigns 119

Campaigns Loyalty Marketing Branding 119

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing & Strategy Marketing Qualified Leads 111

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” But just who is “that guy”?

DemandBase 99

DemandBase Peer-to-peer B2B Aggregators 99

Stevens & Tate

DECEMBER 4, 2024

Today’s customers are not just buying products; they are buying into the brands. That’s why green marketing is more than a nice-to-have—it’s a powerful strategy for building brand loyalty with eco-conscious consumers. With more people prioritizing sustainability, brands have a unique chance to stand out by taking genuine, impactful steps toward environmental responsibility.

Loyalty 88

Loyalty Advertising Agencies Ad Building Brand Identity 88

Salesforce Marketing Cloud

DECEMBER 4, 2024

Disclaimer: All statistics mentioned in this article are sourced from the 6th edition of Salesforce’s Small and Medium Business Trends Report. Every year, lots of small and medium businesses (SMBs) start with high hopes of making it in a tough market, despite facing many challenges. And, every year, we are here at Salesforce helping them stay up to date with the latest trends.

Small Business Marketing 98

Small Business Marketing Trends Marketing AI SMB 98

protocol 80

DECEMBER 4, 2024

Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your content’s reach and getting it in front of the right audience.

Examples 94

Examples Tagging B2B Tools 94

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. To get high-quality leads, you must reach them before your competitors do. If you dissect your sales process, you will find two key factors: connection and action. Here’s the catch—one creates the need for the other. If you don’t make the right connection, you reduce the chances of achieving the desired action.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

protocol 80

DECEMBER 4, 2024

Whether you're held responsible your companys marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

Hubspot 84

Hubspot Features Cost Marketing Automation Services 84

CMSWire

DECEMBER 4, 2024

Get ready to lead the pack with CX trends that will set your brand apart in a crowded market. Continue reading.

Trends 78

Trends Branding Brand Identity Leads 78

Velocity Partners

DECEMBER 4, 2024

Jay is one of B2B’s most prolific makers. In between working in content marketing and digital strategy at Google and HubSpot, and joining VC firm NextView as VP of Brand, he’s written some of Velocity’s favorite books , launched multiple hit podcasts and writes a killer newsletter you should subscribe to right now. Today he thinks of himself more as an “executive producer” helping brands, teams and individuals tell stories that earn trust and inspire action.

Conversion 59

Conversion Top of Funnel B2B Thought Leadership Storytelling 59

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Mereo

DECEMBER 4, 2024

Being the “doormat” of the buyer during the sales cycle is a crude way of describing a situation where the seller has little to no control over the relationship. As a result, you are at the mercy of the buyer’s demands, often to their detriment. These normal and capricious demands may lead to deadlocks and challenging situations — now and in the longer-term relationship as they transition to a client.

Marketing Management 76

Marketing Management Sales Cycle Demand Pricing 76

CMSWire

DECEMBER 4, 2024

Advances in AI-powered computer vision are changing retail by supporting everything from store layouts to inventory management. Continue reading.

Generation 72

Generation 72

Spiralytics

DECEMBER 4, 2024

Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.

Statistics 62

Statistics Ethics Paid Search Agency Transparency 62

CMSWire

DECEMBER 4, 2024

Rethink CX design with the psychology of re-experience. Its not just what customers experience but how they remember it. Continue reading.

Loyalty 72

Loyalty Design 72

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Envy

DECEMBER 4, 2024

Message testing sounds straightforward and appealing enough. Who doesn’t want to know if their messaging actually resonates before going live?! But when it comes to taking the extra step (and budget) to actually test it, we often hear hesitation.

Cost 71

Cost B2B Inbound Marketing Marketing & Strategy 71

Hubspot

DECEMBER 4, 2024

I think that we’ve all faced the music: AI is (whether we want it to or not) changing the way that we do business. And, in my humble opinion, I’m not mad at it. Its offerings have been pretty beneficial thus far. But even if you’ve accepted this fate (or maybe you’re cautiously on the fence), you’re likely part of a select group of people who are still wondering what AI is really doing to empower both small and large-scale businesses.

Business 64

Business Contingency Planning Customer Satisfaction Allocation 64

CMSWire

DECEMBER 4, 2024

Shures redesign story: The two-centuries-old brand unites its legacy and future with a new website, powered by modern tech and a customer-first approach. Continue reading.

Marketing Websites 69

Marketing Websites Digital Experience Platform Branding Brand Identity 69

Spiralytics

DECEMBER 4, 2024

Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.

Statistics 62

Statistics Ethics Paid Search Agency Transparency 62

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

RDW Group

DECEMBER 4, 2024

Help us give a warm welcome to RDW Group’s newest Social Media Coordinator, Kyra Northup. A recent Johnson & Wales … The post Getting to Know Kyra, RDW Social Media Coordinator appeared first on RDW Group.

Social Media 59

Social Media Media 59

Spiralytics

DECEMBER 4, 2024

Podcasts have grown exponentially in the past few years. Nearly 20% of internet-connected Filipinos listen to podcasts weekly, and theres a clear reason why! Its also the perfect partner for doing tasks that dont require your full attention, like working out or doing chores. The variety of genres also ensures youll never run out of options to suit your taste.

Advertising Agencies 62

Advertising Agencies Youtube Facebook Paid Search Agency 62

Sage Marketing

DECEMBER 4, 2024

As CMOs, we’re often seen as the creative minds driving customer engagement and brand awareness. But when budget season arrives, the focus shifts to hard numbers and justifying our spend to the CFO. It’s a dynamic that can feel like a clash of priorities, but it doesn’t have to be. In fact, when CMOs and CFOs align, they become an unstoppable force—championing growth, optimizing resources, and driving the business forward.

Budget Programs 52

Budget Programs Business Marketing Budget Hubspot 52

SalesIntel

DECEMBER 4, 2024

Sales success often hinges on the ability to manage and optimize the sales pipeline stages effectively. A strong sales pipeline serves as the backbone of a high-performing go to market team, offering a clear roadmap from lead generation to deal closure. By mastering each stage of the pipeline, sales professionals can improve efficiency, boost conversion rates, and achieve sustainable growth.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Proposals Lead Scoring 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Conversica

DECEMBER 4, 2024

AI agent adoption can have exponential value if you stack your use cases. Learn how to leverage the adoption value curve for max ROI.

Lead Scoring 52

Lead Scoring Lead Ranking ROI Lead Management 52

Metadata

DECEMBER 4, 2024

In today’s B2B landscape, clients are inundated with generic marketing messages that fail to resonate with their specific needs. According to Salesforce’s State of the Connected Customer report, 72% of business buyers expect vendors to personalize engagement to their needs ( Salesforce ). However, traditional B2B marketing strategies often fall short in delivering the level of personalization required to engage these sophisticated buyers.

Account Based Marketing 52

Account Based Marketing ABM Sales Qualified Leads Marketing & Strategy 52

Markempa

DECEMBER 4, 2024

Here’s a Shocking Truth About B2B Marketing: Many companies are running blind. They have sophisticated tech stacks, complex automation, and detailed processes. But if you ask them to describe their ideal customer precisely, they will give vague generalities about company size and industry. It’s like trying to find your way home using a map from the wrong city… The Real Cost of Fuzzy ICPs A poorly defined Ideal Customer Profile (ICP) costs more than missed opportunities—wasted time, resourc

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Paid Search Agency Companies 40