SendX
JULY 18, 2024
Mailchimp, once a popular choice, is seeing an exodus of iGaming companies. These businesses are not just changing platforms on a whim - they're responding to real challenges and limitations.
illumin
JULY 18, 2024
Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.
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Martech
JULY 18, 2024
If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.
Scoop.it
JULY 18, 2024
These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Ahrefs
JULY 18, 2024
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 18, 2024
Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 billion in U.S. online sales this year. That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months.
Ahrefs
JULY 18, 2024
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them.
Martech
JULY 18, 2024
“How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, where I spent a wonderful 10-day vacation. It’s hard to have a bad time when the sun is shining, the drinks are flowing and the ocean is just a few steps away. But an idyllic setting and a congenial group of friends aren’t enough to make a vacation successful.
Salesforce Marketing Cloud
JULY 18, 2024
How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Yet, AI outcomes directly depend on having the right input data. Ideas and prompts matter more than you may think. The truth is simple: Your output will only be as innovative as your input.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Martech
JULY 18, 2024
CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of “active attention” as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was.
Optinmonster
JULY 18, 2024
If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Globally, 92.3% of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. If you’re not promoting your brand with video, then you’re missing out on a vital way to engage potential customers.
Martech
JULY 18, 2024
Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies. In Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics , you’ll discover: Why data and analytics are the fou
Customer Experience Matrix
JULY 18, 2024
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors. Here is a summary of the conversation. We started with a quick list of trends that the Institute is watching. These include Composable CDP, CDP integration with advertising channels, third-party cookie deprecation, vertical (industry-specific) CDPs, and AI applications in CDP systems.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JULY 18, 2024
Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.
Oktopost
JULY 18, 2024
In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically.
CMSWire
JULY 18, 2024
Neuromarketing leverages advanced neuroimaging techniques like fMRI and EEG to unravel the mysteries of consumer behavior. Continue reading.
Bannersnack
JULY 18, 2024
14 minutes read Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones. What’s interesting about shapes is that they can make us feel a certain way. This means that, no matter if you manually create graphic design materials or if you want to use AI to create ads, you can use different shapes to evoke particular emotions.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
CMSWire
JULY 18, 2024
Why meet online when you can vibe onsite? Gen Z's taking it back to real life. Continue reading.
Square 2 Marketing
JULY 18, 2024
Seeing your SEO rankings tank after Google’s March update and its new AI summary feature? Consider this an opportunity to upgrade your website strategy, especially for your pillar pages. You’re no stranger to agility if you’re still in business after the last several years. Hopefully, this has carried over into your marketing and sales growth strategy.
Mereo
JULY 18, 2024
The lie starts as a way to avoid causing disappointment, not as an act of malice. “Why did you not attend school today?” the Blue Fairy asks a small wooden boy. He makes up a silly story — harmless but clearly false. Then in a blur, the boy jerks his head backwards as his nose extends like a dowel, his eyes crossing in shock. “A lie keeps growing and growing until it’s as plain as the nose on your face,” the Blue Fairy warns.
Visitor Queue
JULY 18, 2024
Everyone is looking to improve their website conversion rate. This is oftentimes the first point of contact that you have with your prospective customers, so it’s important to make every chance count. In this article, we’re going to go through how to track website conversions, the types of conversions, and how to improve your website […] The post How to Improve Your Website Conversion Rate appeared first on Visitor Queue Blog | Identify Website Traffic.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
protocol 80
JULY 18, 2024
The internet has come a long way from the 1990s and static HTML pages. Let’s talk about today’s online experience and the average cost of a website redesign.
Contently
JULY 18, 2024
SEO can feel like a magic wand in your content strategy. Wave it just right, and your brand’s content can claim a preferred place in the search results. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of a freelance SEO strategist. Think of these pros as the Merlin to your King Arthur.
CMSWire
JULY 18, 2024
A week with Amazon's AI team & partners shows enduring optimism and the hard work needed for effective AI applications. Continue reading.
PureB2B
JULY 18, 2024
The post Leveraging Data to Optimize Your Display Advertising Campaigns appeared first on DemandScience.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
B2B Digital Marketer
JULY 18, 2024
B2B Digital Marketer Cutting Through the Noise with Demand Generation Tactics Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Insights on Building Effective B2B Marketing Campaigns Harnessing Momentum Marketing to Drive Growth In this
SalesIntel
JULY 18, 2024
With 2024 more than half complete and economic uncertainty still looming, you, like many business leaders, may be looking for new ways to shore up finances and create predictable revenue streams to keep your business growing. However, with budgets tightening and buyers inundated with sales and marketing messages from companies offering similar benefits, the traditional focus on acquiring new logos and aggressive outbound prospecting gives way to a more nuanced, customer-centric approach.
Lead Forensics
JULY 18, 2024
But how do you navigate this overwhelming landscape and ensure your sales team is top-notch? The answer lies in data – specifically, tracking the right B2B sales metrics. Think of sales metrics as your compass and map. They provide valuable insights into the effectiveness of your sales strategies, pinpoint areas for improvement, and ultimately guide you toward achieving your revenue goals.
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