Marketing Insider Group

NOVEMBER 11, 2024

As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. Understanding methods that convert social interactions into clicks is essential for growing online sales and expanding your reach. Quick Takeaways: Social media posts need to be clear, engaging, and tailored to the platform.

Social Media 269

Social Media Traffic Product Media 269

Vision Edge Marketing

NOVEMBER 11, 2024

A PWC study of CEOs revealed that 45% of the 4,702 respondents believe their company will not be viable in 10 years if it stays on its current path. As Tony Robbins aptly put it, “The path to success is to take massive, determined action.” Have you ever taken a moment to consider the difference between massive action and massive activity? Massive action refers to deliberate, strategic planning efforts aimed at achieving specific, impactful outcomes.

Lead Ranking 236

Lead Ranking Allocation Lead Scoring Business 236

Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. To effectively engage key stakeholders in target accounts, you need to address their specific needs, challenges, and goals with relevant content. However, striking the right balance between personalization and scalability is not always easy.

Account Based Marketing 156

Account Based Marketing ABM ROI Personalization 156

Zoominfo

NOVEMBER 11, 2024

this is a test Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Creativity Campaigns Branding 130

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Ahrefs

NOVEMBER 11, 2024

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

Consulting 116

Consulting Marketing Branding Brand Identity 116

Ahrefs

NOVEMBER 11, 2024

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

SEO 111

SEO Marketing 111

Martech

NOVEMBER 11, 2024

What did you learn about marketing and marketing operations in 2024? How did you grow your skills? And what do you plan to learn in 2025? Tools like generative AI give marketers numerous opportunities to expand their knowledge, from running simulations to taking an in-depth look at segmentation. There was a new focus on email deliverability in 2024, thanks in large part to new restrictions on bulk email from Google and Yahoo.

Peer-to-peer 110

Peer-to-peer Planning Marketing Management Deliverability 110

Salesforce Marketing Cloud

NOVEMBER 11, 2024

Owning a small or medium-sized business (SMB) is no small feat. But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. Over 58% of SMBs already use AI to streamline their operations and deliver more personalized customer experiences.

Small Business Marketing 105

Small Business Marketing Marketing AI SMB Work Management 105

Martech

NOVEMBER 11, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Marketing Attribution 106

Marketing Attribution Work Management Marketing Automation Services Marketing Management 106

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

SmartBrief - Marketing

NOVEMBER 11, 2024

Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are polarizing by nature. Most companies are not. Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers o

Promotion 99

Promotion Branding Brand Identity Broadcasting 99

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

CMS Development 107

CMS Development Allocation Industry CMS Budget Programs 107

Heinz Marketing

NOVEMBER 11, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Halloween has passed and you know what that means. No, not the Christmas decorations popping up in a store near you—although that’s happening. I am referring to the need to tackle marketing financial planning for 2025. Working on budgets is not necessarily a marketer’s favorite task. Otherwise, we’d be working in the financial department instead, right?

Marketing Budget Creation 88

Marketing Budget Creation Budget Programs Planning Demand 88

Martech

NOVEMBER 11, 2024

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

Campaigns 106

Campaigns SMS Touchpoints Budget Programs 106

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Ahrefs

NOVEMBER 11, 2024

In the words of Bernard Huang, speaking at Ahrefs Evolve, “LLMs are the first realistic search alternative to Google.

Branding 109

Branding Brand Identity Traffic Search Marketing 109

Trade Press Services

NOVEMBER 11, 2024

What drives B2B customers to choose one vendor over another? Dr. Ron Friedman, psychologist and the founder of ignite80, surveyed B2B buyers about what drives their decision-making process. The findings show that “B2B customers prefer interactions that fuel their psychological needs—even if they require more time or cost more money.” These ingrained psychological needs include autonomy (desire for choice), relatedness (connection with others), and mastery (experiences that grow their skills).

Effectiveness 80

Effectiveness B2B Thought Leadership Case Study Case Studies 80

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. One strategy that has gained significant traction in the last couple of years is employee advocacy. This powerful approach transforms employees into brand ambassadors, leveraging their personal networks to share company content, insights, and values.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Tools 62

FunnelEnvy

NOVEMBER 11, 2024

Increasing website traffic is only part of the marketing strategy equation for B2B companies, especially in industries like SaaS and lead generation. The real challenge lies in converting those website visitors into qualified leads. With a well-optimized conversion strategy, your website can become a powerful tool for business growth, delivering a steady stream of valuable leads and opening up new expansion opportunities.

Conversion Rate 62

Conversion Rate Traffic Sales Qualified Leads Conversion 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Outgrow

NOVEMBER 11, 2024

Product Update: Outgrow Now Integrates with Snowflake! Welcome to the latest update from Outgrow! We’re excited to announce a powerful new feature: Native Integration with Snowflake , which allows you to seamlessly sync interactive content data directly to your Snowflake account. This feature enables real-time data transfer for deeper insights, advanced analytics, and efficient decision-making.

Outgrow 52

Outgrow Product Lead Scoring Lead Ranking 52

Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). No wonder it feels like an uphill battle to keep your revenue team (Marketing, Sales, Customer Success, and RevOps) aligned.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Choozle

NOVEMBER 11, 2024

As programmatic advertising advances, marketers are facing a more complex digital landscape. The push for greater accuracy in targeting, access to premium inventory, and achieving optimal results is more critical than ever. Amazon, through its Demand-Side Platform (DSP), is a key player in leading the charge in redefining how brands engage with consumers and drive successful campaigns.

Amazon 52

Amazon Advertising Advertisements Top of Funnel 52

PathFactory

NOVEMBER 11, 2024

8 Takeaways About ABM from Industry Experts Of all the acronyms in sales and marketing , none garner a polarizing reaction so much as Account-Based Marketing ( ABM ). As part of our Marketing Mayhem series, we asked three ABM experts to share their best ABM tips, wins, and fails: Tyler Pleiss, Associate Director of Growth Marketing at Movable Ink Corrina Owens, Fractional ABM Expert Mason Cosby, Founder at Scrappy ABM Didn’t have a chance to catch the episode?

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Validation 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2B Marketing Exchange

NOVEMBER 11, 2024

As the countdown to #B2BMX West 2025 begins, we’re thrilled to share that Neil Patel is returning to the stage in Scottsdale, AZ, from February 24-26 at The Phoenician Resort! Following his popular keynote at #B2BMX East, Patel’s Scottsdale session promises insider tactics to boost sales, build strong B2B relationships and drive lasting growth. Known for his depth of knowledge in digital marketing and customer journeys, Patel’s insights are a can’t-miss for anyone looking to elevate their buyer

Forrester 52

Forrester B2B Sales Press B2B Marketing 52

DAGMAR Marketing

NOVEMBER 11, 2024

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth. Like any savvy business owner, you probably wonder what a digital marketing agency really thinks about your organization and what the marketing gurus are saying when you’re not in the room.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

B2BMarketing.net

NOVEMBER 11, 2024

It’s no secret that the past 18 months have been tough for many businesses. With tighter budgets, economic uncertainty, and pressure to deliver ROI, the temptation is to lean harder into metrics and automation. Numbers dominate conversations because they’re tangible in a time when results are under scrutiny. But here’s the paradox: when the numbers aren’t looking great, it’s even more critical to focus on relationships.

ABM 52

ABM Account Based Marketing Terms and Conditions Paid Search Agency 52

Lusha

NOVEMBER 11, 2024

Growing your revenue can take time and effort. Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. But what if you could break this cycle and tap into your business’s full revenue potential? What if you had a plan to handle market complexities and drive sales consistently?

Paid Content 52

Paid Content Ideal Customer Profiles Work Management Webinar Metrics 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

ClearVoice

NOVEMBER 11, 2024

With content scattered across blogs, social media, email, and even video, it’s tough to keep everything aligned and consistent. It’s a constant balancing act to ensure each platform gets the tailored content it needs without losing the core message. The good news? You don’t have to start from scratch every time. With a smart ideation process, you can generate flexible ideas that work across all your channels, keeping your content fresh and on point.

Multi-Channel 52

Multi-Channel Advertising Channels Stats Social Media 52

Lusha

NOVEMBER 11, 2024

Finding high-quality leads is crucial for B2B sales success. Traditional methods like cold calling and email blasts can be slow and ineffective. You might waste hours sorting through old contact information only to reach people who aren’t interested. This leads to missed chances, a stalled pipeline, and lower revenue. Could you speed up your lead generation and connect with decision-makers who actually want your product or service?

Lead Scoring 52

Lead Scoring Lead Ranking Buy Sales Qualified Leads 52

ClearVoice

NOVEMBER 11, 2024

Welcome to our video series “Behind the Byline,” where we peek behind the curtain and talk to some of the amazing people who power our ClearVoice team! In this episode, we sit down with accomplished editor, writer, and content strategist, Kristy Snyder! Kristy shares her experiences over 12 years as a writer and producer for ClearVoice. Kristy Snyder: Editor, Writer, & Content Strategist In this episode, Kristy shares her inspiring journey from an English major to a successful f

Fulfillment 52

Fulfillment Resources Advertising Agencies Network Marketing 52