Wed.Jun 17, 2020

How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. And the occasional dog photo. Instagram can be a useful platform for a B2B company.

Does ABM Even Work?

PureB2B

ABM, once a buzzword, has found itself becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions, now is a frustrating mess of way too many opinions; ending in what feels like a waste of time. So that begs the question- Does ABM even work? Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands: prioritize your marketing.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. It’s a race in search for genuine, quality materials elaborated and distributed by their audiences. But what exactly does UGC mean? Why did it suddenly become a priority for Content Marketing plans around the world? In this post, we show you everything needed to start on the same path. You’ll see: What is user-generated content? Where can it be used?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week ? And then we sink a little lower in our chair. How in the world can we do that? We want to focus our content on our customers’ needs.

More Trending

The 8 Hallmarks of Quality Content and Why Your Strategy Needs Them

Content Standard

Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. It inspires feelings, actions, and outcomes. It makes audiences feel seen, heard, and understood. Simply put: Quality content affects users in meaningful, positive ways. Quality content is also purposeful.

What is Internal Communication? What You Need to Know

Biznology

For any organization, a strong internal communication strategy will keep everyone on the same page and set the precedence of a collaborative environment. This builds team unity and makes employees feel valued. What is internal communication ? It’s inclusion. It’s taking care of your employees and making them feel appreciated for what they do every day. This is the key to your success.

How to Optimize Your How-to and List Posts

Content Marketing Institute

How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute. Company News

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Everything You Need to Know about Google PageRank (& Why it Still Matters in 2021)

SEMrush

Did you think PageRank was dead? If so, you were wrong. PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

6 Tips to Aligning Stakeholders before a Demand Marketing Transformation

ANNUITAS

Aligning stakeholders around a large, new initiative or transformation has to be one of the largest challenges demand marketing teams face. Between getting the c-suite on board, aligning your marketing and sales functions, and getting web and tech teams up to speed, demand marketing teams have to put in just as much work up front as they do throughout the new initiative. But picture this: Your organization is taking on a large new initiative.

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How to Schedule Instagram Stories: A Step-by-Step Guide

Hootsuite

*Note : Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s released in the coming months.*. If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new Instagram Story scheduler in Hootsuite, the answer is yes! You can now create, edit, and schedule your Stories in advance.

Using AI and advertising technology in a post-COVID-19 world

ClickZ

30-second summary: It’s been a wild year for marketers all around the world as they struggled to adapt to the rapidly changing world impacted by the COVID-19 pandemic. . During turbulent times, it’s important to understand and precedent the events as they unfold, and there’s no better way to do it than to use artificial intelligence and machine learning to provide data and key insights. .

Brands Wake Up to Juneteenth

Ceros

Reading Time: 3 minutes. Yes, you’re hearing a lot more about Juneteenth this year. For some, the holiday may be a recent discovery. But it is the oldest nationally-celebrated commemoration of the ending of slavery in the United States, dating back to 1865. It was in that year, on June 19th, that Major General Gordon Granger led the Union soldiers into Galveston, Texas with news that the war had ended and that the enslaved were now free.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. I’ve been involved in community management for around 13 years. When I started, I didn’t even know it was a profession, and I was flying solo. I think a lot of us started that way in the early years.

4 Inspirational TED Talks for Marketers

BenchmarkONE

TED Talks are a great place to go when you need any sort of inspiration, and that extends to the world of marketing. You can find more than 3,000 free and ready to stream talks, including a rich selection of talks dedicated explicitly to marketing tips , lessons, trends, and experiences. Check out discussions on everything from the future of digital advertising to how to use — and trust — the data you’re working with.

Buffer Is Moving to a 4-Day Workweek for the Rest of 2020

Buffer Social

In May, our entire team experimented with a 4-day workweek. The intention of this experiment was to help us all manage the stress and changes to routine caused by living through a global pandemic. We initially rolled out the 4-day work week experiment for only one month, with the main goal of reducing teammates’ stress. Happily, both survey results and anecdotal stories tell us that this was a success.

Carl Fremont On Brand – and On Demand: Epi 11

Insider Interviews

Back in January I had the good fortune to get seated next to someone I’ve long admired -- Carl Fremont -- on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Top 10 Sales Automation Tools for 2020

Oktopost

What part of sales do sales automation tools actually automate? It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. This way your sales people can spend more of their time actually selling. .

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How to Create a WooCommerce Popup to Cross-Sell (Step-by-Step)

Optinmonster

Do you want to create a WooCommerce popup to cross-sell? Cross-selling popups can lead to a huge boost in profits, but only if you target those popups strategically. With all the other things to manage for your WooCommerce store, finding the time to create cross-selling campaigns can be tough. That’s why, today, we’re going to teach you how to create a cross-selling popup campaign for your WooCommerce store.

5 Essential Components of a B2B Healthcare Inbound Marketing Program

SmartBug Media

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector. Want to set up an inbound marketing program specifically for healthcare?

7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Coronavirus Fatigue Is Real, and B2B Marketers Are Feeling It Too

Marketing Envy

When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by changing our messaging and campaign methods, and employing empathy marketing.

Your Guide to Free Advertising: Tips, Tools, and Websites You Can Use

Bannersnack

For small businesses that are on a budget, free advertising can prove to be a lifeline. But big companies shouldn’t shy away from these opportunities either. Free advertising allows you to get the word out while avoiding some costs, so you can direct your budget where it matters most. In this article, I show you […]. Advertising Marketing

6 steps: How marketing teams can achieve the pre-send email dream

Litmus

The steps you need to take to turn an email idea into an active campaign will likely always be the longest process of your marketing team’s job. With more consideration in your pre-send process, you’ll see more efficiency in each step and realize greater insights. How do you bridge the gap between where you are and where you want to be? It starts by assessing each step in your pre-send workflow. Step 1: Planning.

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How to get your YouTube subscribers onto your email list

ConvertKit

Jump ahead. How to get a YouTube viewer to join your email list. How YouTubers are growing their email lists. It’s time for you to start growing your email list through your YouTube videos. Building an audience on YouTube is one thing, but to take that connection to the next level you need to get your viewers to join your email list. Email is still the most powerful channel for deepening your relationship with your audience. Email is personal. It’s something we all check every single day.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.