KoMarketing Associates
JUNE 17, 2020
Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. And the occasional dog photo.
PureB2B
JUNE 17, 2020
ABM, once a buzzword, has found itself becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions, now is a frustrating mess of way too many opinions; ending in what feels like a waste of time. So that begs the question- Does ABM even work? Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands: prioritize your marketing.
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ClickZ
JUNE 17, 2020
30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations
ANNUITAS
JUNE 17, 2020
Aligning stakeholders around a large, new initiative or transformation has to be one of the largest challenges demand marketing teams face. Between getting the c-suite on board, aligning your marketing and sales functions, and getting web and tech teams up to speed, demand marketing teams have to put in just as much work up front as they do throughout the new initiative.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
JUNE 17, 2020
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JUNE 17, 2020
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.
The Daily Egg
JUNE 17, 2020
Maybe you’re working from home now and need more security. Maybe you’re traveling abroad and need to access blocked websites. Maybe you just want the peace of mind of a private network. You need a VPN service. A good VPN makes sure that your privacy online is protected, while giving you access to websites and […]. The post Best VPN Services appeared first on The Daily Egg.
Biznology
JUNE 17, 2020
For any organization, a strong internal communication strategy will keep everyone on the same page and set the precedence of a collaborative environment. This builds team unity and makes employees feel valued. What is internal communication ? It’s inclusion. It’s taking care of your employees and making them feel appreciated for what they do every day.
ClickZ
JUNE 17, 2020
30-second summary: It’s been a wild year for marketers all around the world as they struggled to adapt to the rapidly changing world impacted by the COVID-19 pandemic. . During turbulent times, it’s important to understand and precedent the events as they unfold, and there’s no better way to do it than to use artificial intelligence and machine learning to provide data and key insights. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
JUNE 17, 2020
For small businesses that are on a budget, free advertising can prove to be a lifeline. But big companies shouldn’t shy away from these opportunities either. Free advertising allows you to get the word out while avoiding some costs, so you can direct your budget where it matters most. In this article, I show you […].
Envy
JUNE 17, 2020
When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by changing our messaging and campaign methods, and employing empathy marketing.
SEMrush
JUNE 17, 2020
Did you think PageRank was dead? If so, you were wrong. PageRank is very much still alive, yet not discussed in the SEO community as much as it once was when we had the toolbar. In this guide, we explore what PageRank is, how it works and take a look at the factors which influence it, as well as why it still matters in 2021.
Brandpoint
JUNE 17, 2020
Confined to my home office for the past few months (just like the rest of the world), I’m already beginning to look nostalgically at what this confounding time has given my family: Cooking and spending every meal together, without the need to rush through dinner. Game nights several days each week (from Yahtzee to Mario Kart ). Binge watching all nine seasons of The Office , ending each night on a positive and light note.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
JUNE 17, 2020
What part of sales do sales automation tools actually automate? It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. This way your sales people can spend more of their time actually selling. .
Buffer
JUNE 17, 2020
In May, our entire team experimented with a 4-day workweek. The intention of this experiment was to help us all manage the stress and changes to routine caused by living through a global pandemic. We initially rolled out the 4-day work week experiment for only one month, with the main goal of reducing teammates’ stress. Happily, both survey results and anecdotal stories tell us that this was a success.
Insider Interviews
JUNE 17, 2020
Back in January I had the good fortune to get seated next to someone I’ve long admired -- Carl Fremont -- on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry.
SmartBug Media
JUNE 17, 2020
As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector. Want to set up an inbound marketing program specifically for healthcare?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 17, 2020
I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.
Moz
JUNE 17, 2020
Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer
Optinmonster
JUNE 17, 2020
Do you want to create a WooCommerce popup to cross-sell? Cross-selling popups can lead to a huge boost in profits, but only if you target those popups strategically. With all the other things to manage for your WooCommerce store, finding the time to create cross-selling campaigns can be tough. That’s why, today, we’re going to teach you how to create a cross-selling popup campaign for your WooCommerce store.
Vision6
JUNE 17, 2020
5 Solid Reasons You Should Use It and 5 Tips to Make it Awesome. If a picture is worth a thousand words, then video marketing must be worth a million. It’s one of the most important marketing trends of 2020 and a quick and easy way to get your message across to your audience! According to HubSpot, 90% of customers say it helps them make buying decisions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Bannerflow
JUNE 17, 2020
It’s been a testing quarter for many brands but digital advertising continues to rise to the challenge, with some exciting and experimental campaigns. And the winner of Bannerflow’s spring best display campaign is no exception. What all our entries this quarter also had in common was the fact that their designer teams were able to keep on going, whether at home, in the office, or even as make-shift teachers!
Moz
JUNE 17, 2020
Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer
PureB2B
JUNE 17, 2020
Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question - does ABM even work? Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands - prioritize your marketing.
Stevens & Tate
JUNE 17, 2020
In order to have reassured customers, they must first be reassured by your marketing strategies. Unfortunately, there is much uncertainty in the world, and that’s truer now than ever before. It’s no secret that the coronavirus has left many people in a state of fear, anxiety and grief. We know this is a great time to be marketing- but perhaps unsure what is best for every customer during these times.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PureB2B
JUNE 17, 2020
Once a buzzword, ABM is becoming somewhat of a confusing topic. What was originally meant to help streamline marketing and create faster conversions now is a frustrating mess of way too many opinions, ending in what feels like a waste of time. So that begs the question – does ABM even work? Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands – prioritize your marketing.
Really B2B
JUNE 17, 2020
I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.
Visitor Queue
JUNE 17, 2020
As I am sure I am not alone, we have all sent out hundreds if not thousands of emails and used dozens of email discovery tools. There are multiple ways you can build your email lists but not all of them will work for your business or industry. Not only are there multiple ways to […]. The post How to Find Out Someone’s Email Address appeared first on Blog Visitor Queue.
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