Valasys
MAY 16, 2025
By 2025, 75% of B2B organizations using AI marketing solutions will see revenue growth of at least 10%. Yet many marketers struggle to move beyond experimental AI use to strategic implementation that drives results. While concerns about AI replacing jobs continue, the reality is that AI serves as a powerful enhancement tool that helps teams work smarter.
Salesforce Marketing Cloud
MAY 16, 2025
The definition of one-to-one personalization has dramatically changed with the revolution of AI. Consumers expect a type of experience that knows what you want before you even do. This kind of novelty requires another level of intelligence. The next generation of products is expected to withstand the demands of a population that expects the unexpected.
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Martech
MAY 16, 2025
The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters and brands that understand good content is still king and still based on sound SEO principles “AI is a tool. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner.
Ahrefs
MAY 16, 2025
Were moving from chasing traffic, to competing for brand visibility. Were thinking about how AI crawlers view our sitenot just search engine bots. Were trying to follow the breadcrumb trail through an entirely new kind of user journey.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
MarketJoy
MAY 16, 2025
Lead generation is an important factor in driving growth and ensuring an optimum rate of return on investment (ROI), which helps in staying competitive in the industry. Since its inception, MarketJoy, the leading B2B lead generation services provider, has been relentlessly doing a great job for its clients across verticals. We are bringing you a few of these lead generation case studies that showcase MarketJoy’s expertise in delivering quality leads and lead generation ROI.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
MarketJoy
MAY 16, 2025
Modern lead-generation tools that convert leads into customers in a split second are becoming a staple in 2025. There are various tools to help all aspects of the lead generation process, from customer relationship management (CRM) systems to lead-nurturing software, making your work easy and growing your leads as uncomplicated as possible. In this listicle, we walk you through some of the best solutions you can take to elevate your lead generation strategy.
Visitor Queue
MAY 16, 2025
Generating leads means collecting personal and professional information, like email addresses, job titles, and company names. But with that data comes responsibility. If youre not taking data security seriously, youre not just putting your reputation at risk, you could also be facing major legal consequences. In this article, well break down why data security in […] The post How to Ensure Data Security in Lead Generation Processes appeared first on Visitor Queue Blog | Identify Website Tra
Martech
MAY 16, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “AI Adoption in Running Enterprise Revenue,” Clari. AI is reshaping businesses, and that includes revenue teams. But research from Clari identified a significant problem: reps dont trust it, according to newresearch from Clari.
Valasys
MAY 16, 2025
In today’s competitive workplace, showing appreciation for employees has evolved from optional to essential. Organizations that prioritize recognition don’t just boost moralethey significantly impact their bottom line. Source Employee reward cards represent a modern solution that bridges the gap between digital convenience and personal touch, offering organizations a versatile tool to express gratitude in ways that resonate with today’s diverse workforce.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
MAY 16, 2025
The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforces CIO AI Trends research, 90% of CIOs report that managing AI costs limits their ability to drive value. In response, this week, Salesforce introduced three new pricing models for its Agentforce platform. The existing conversational pricing model is $2 per conversation.
Varicent
MAY 16, 2025
Accelerate 2025 just wrapped in Austin, TX, and it was packed with insights designed to reshape the world of Sales Performance Management. The event brought together the boldest voices the space. The theme? Growth By Design: architecting the future of revenue performance. The goal? To unpack how high-growth organizations are moving from manual processes to intelligent, connected execution.
Fuld & Company Blog
MAY 16, 2025
This issue looks at some of the big shifts influencing business strategy right now. We explore BYDs global EV expansion, share reflections from the Strategic Consortium of Intelligence Professionals (SCIP) conference, IntelliCon, on how AI is shaping Competitive Intelligence, and update you on the next steps in our journey to net zero. Whats driving BYDs global EV strategy?
LeanData
MAY 16, 2025
Think your lead routing is working perfectly? Think again. See how audit logs reveal the hidden issues stealing your revenue. The post Optimizing Your Go-to-Market Performance with Audit Logs appeared first on LeanData.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot
MAY 16, 2025
To be honest, when I hear the word agent, the first thing that comes to my mind is a slick, fast-moving character in an action thriller clad in all black and getting things done with scary efficiency and great hair. And this is exactly the difference between AI models and AI agents. If youre here, it means youve (like me) used AI in one way or another maybe to generate text, tweak a presentation, or create a professional headshot.
JotForm
MAY 16, 2025
Jefferson Healthcare is the primary healthcare provider for the 29,000-plus residents of Jefferson County, Washington located on the picturesque Olympic Peninsula. Jefferson Healthcare offers comprehensive care, including their hospital, primary care clinics, home health care, and hospice services.
CMSWire
MAY 16, 2025
87% of marketers believe AI is accurate. Reality? Most AI content contains major flaws. Continue reading.
JotForm
MAY 16, 2025
A keyword recognition chatbot is a rule-based system. It creates responses by identifying certain words or phrases, called “keywords. In simpler terms, it scans user input for recognizable terms and then replies with a predefined answer mapped to those terms. This approach ensures consistency and.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
CMSWire
MAY 16, 2025
Forget the shortcuts. Long-term marketing plans still crush when it comes to results. Continue reading.
JotForm
MAY 16, 2025
Jotform ConvertFlow Outgrow involve.me Digioh Quiz funnel marketing is a popular marketing approach that uses quiz results to segment users by interest. This not only helps you get to know your target audience better, but it also enables you to offer specific content and products.
CMSWire
MAY 16, 2025
AI adoption surges as CXone Mpower hits milestones. Continue reading.
Learn Hub | G2
MAY 16, 2025
If youve ever been on the deal side of mergers and acquisitions (M&A), audit, or restructuring, you know how much rides on having the right tools to manage confidential documents.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Drew Neisser
MAY 16, 2025
Most companies launch a customer advisory board with good intentions. A few emails go out, a meeting gets booked, and then not much happens. But when CABs are built with the right structure and support, they can drive some serious value for the business and the customer. In this episode, Drew Neisser talks with Melanie Marcus ( Surescripts ), Marca Armstrong ( Sensera Systems ), and Marina Ilishaev ( Boardstream AI ) about what separates a one-off event from a CAB that earns ongoing attention, i
Parse.ly
MAY 16, 2025
Transform your headlines with Parse.ly's Headline Testing feature. Join the open beta now! The post Unlock Real-Time Insights with Parse.ly’s Headline Testing Tools appeared first on Parse.ly.
Lake B2B
MAY 16, 2025
If a physician only has 15 seconds for your email, what will you make them see first? In a world where inboxes flood faster than ER waiting rooms, standing out with physicians takes more than effort, it demands intelligence. Medical professionals arent just busier today; theyre highly selective.
Valasys
MAY 16, 2025
Recently, business analysts have been able to split their time between the office and working from home, as remote work has now become a popular option for many. The Bureau of Labor Statistics estimates a 11% increase in business analyst jobs from 2023 to 2033, which is far higher than the average for all occupations. The main reason for this rise is that many organizations need help with data-driven decisions and are open to work from anywhere.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Lake B2B
MAY 16, 2025
You dont win a dentists attention by shouting louder, you win it by understanding what decisions they are weighing between appointments. The dental industry in 2025 isnt just about cleanings and crowns. Its a fast-evolving business of advanced imaging, cosmetic procedures, tele-dentistry, and growing private practices.
EveryoneSocial
MAY 16, 2025
I was recently visiting with some current and soon-to-be-customers in NYC and the topic of ROI came up. ROI is such a funny thing, especially when it comes to social/advocacy, and especially in 2025. Years ago people were serious about this question, because they didnt know. Would an advocacy produce value? If so, what would it be, how would you show it?
Valasys
MAY 16, 2025
Until a decade ago, diversity in the workplace was considered a compliance measure out of political correctness, rather than a business priority. But things are changing now, and the statistics are unmistakably clear. According to a recent report on diversity, equity, and inclusion by McKinsey, companies that prioritize diversity are 39% more likely to outperform those in the top quartile of ethnic representation versus the bottom quartile.
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