Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy.

Cost Per Click 254

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 254

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. But if you get it wrong, the effects can be disastrous. This article shares five essential recommendations that all marketers should consider when positioning their products.

Positioning 177

Positioning Product Tips Churn Rate 177

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. One was wearing pilot-frame sunglasses, which I liked. A day or two later, I walked into a Costco and saw a pair of Hugo Boss sunglasses on a special display that looked like what I saw on the AI hikers. They were on sale for a great price. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.

Marketing AI 118

Marketing AI Product Generation Marketing Management 118

Tomorrow People

AUGUST 5, 2024

Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. But if you get it wrong, the effects can be disastrous. This article shares five essential recommendations that all marketers should consider when positioning their products.

Positioning 177

Positioning Product Tips Churn Rate 177

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

AUGUST 5, 2024

A federal judge ruled that Google maintained an illegal monopoly in search and advertising markets, marking a significant victory for the Department of Justice. This is the first major decision in a wave of tech monopoly cases brought by the U.S. government in recent years, potentially setting a precedent for future rulings against other tech giants.

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Rules Google Act-On Advertisements 117

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Guidelines High Quality Lead 114

Trade Press Services

AUGUST 5, 2024

In today’s “always on” business world, professionals are under mounting stress that can lead to burnout and other stress-related conditions. A recent study by Deloitte reveals that 77 percent of respondents have experienced burnout at their current job—and more than half of them say it’s not an isolated incident. Stress doesn’t just affect the employee.

Work Management 99

Work Management Marketing Management Business Case Studies 99

Martech

AUGUST 5, 2024

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “ Embrace the Future of Content Management with a CMS Makeover ,” on Thursday, August 8.

Webinar Metrics 107

Webinar Metrics Marketing & Strategy Content Conversion 107

Choozle

AUGUST 5, 2024

Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. In this edition of Choozle Chat, we explore the strategies and challenges of political digital advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Television marketing 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Conversica

AUGUST 5, 2024

The post Assessing and Addressing AI Risk: The Latest Legal Developments appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Ethics 104

Ethics Practices Best Practices 104

Acrolinx

AUGUST 5, 2024

Artificial Intelligence (AI) in content creation has become the new normal. Already in 2023, Gartner stated : “By 2026, more than 80% of enterprises will have used generative artificial intelligence (GenAI) application programming interfaces (APIs) or models, and/or deployed GenAI-enabled applications in production environments, up from less than 5% in 2023.

Rules 93

Rules Guidelines Lead Ranking Peer-to-peer 93

Martech

AUGUST 5, 2024

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. Why we care. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. The problem, first reported Friday, initially looked like this: Down: Report Editor, Dashboards, Saved Reports in web interface.

Paid Search Agency 93

Paid Search Agency Google Ads Advertising Agencies 93

Top Rank Marketing

AUGUST 5, 2024

Why does unique content matter? Consider Janis Joplin. On a technical level, Janis’ voice isn’t great. Her pitch is wobbly; her tone is nasal and gritty; her range is limited. There are hundreds of people waiting tables right now who can sing circles around her. Yet Janis is an enduring icon— because her voice is unique, not in spite of it. The moment she starts wailing, you would never mistake her for anybody else.

SEO 90

SEO B2B Thought Leadership Content Marketing Proposals 90

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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CMSWire

AUGUST 5, 2024

The dynamics of buyer decision-making have dramatically shifted. Continue reading.

Branding 106

Branding Brand Identity Trust Marketing Marketing 106

Navigate the Channel

AUGUST 5, 2024

Mission, Ks. – ER Marketing is thrilled to announce its partnership with Comet Industries based in Kansas City, Missouri, in support of Comet’s evolving brand. As a third-generation family-owned organization, Comet Industries is celebrating over 60 years of commitment to the rail industry. The company’s origins date back to 1963 when it began as providers for the Kansas City area’s railroad microwave communications network.

Paid Search Agency 65

Paid Search Agency Advertising Agencies Trade Show Press 65

CMSWire

AUGUST 5, 2024

The case could have major impacts on search and digital advertising. Continue reading.

Google 103

Google Advertisements Advertising Search Marketing 103

FunnelEnvy

AUGUST 5, 2024

Imagine this: Your content strategy is on point. You’ve meticulously crafted B2B marketing funnels, pouring effort into targeted campaigns, compelling content, demand generation, and strategic CTAs. Traffic flows steadily to your website, but converting leads needs to catch up. You dive into your analytics dashboard, overwhelmed by a sea of marketing data points – website visits, bounce rates, and click-throughs.

Top of Funnel 62

Top of Funnel Marketing Funnels Ideal Customer Profiles B2B Marketing 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Forrester B2B

AUGUST 5, 2024

Organization's must stop working in silos and align their marketing, sales and customer success strategies to one thing - buyer needs. A unified Frontline Marketing approach will enhance customer experiences, drive growth, and ensure marketing efforts contribute meaningfully to the revenue process.

Demand 62

Demand Marketing & Strategy Buyer Need Marketing 62

CMSWire

AUGUST 5, 2024

There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Continue reading.

Paid Search Agency 58

Paid Search Agency Companies Analytics Marketing 58

Metadata

AUGUST 5, 2024

At Metadata.io, innovation isn’t just a corporate buzzword; it’s a core practice. As an account executive, I’ve always believed that sales insights can significantly enhance our marketing efforts. Recently, I had the chance to put this belief to the test through an exciting experiment that merged sales insights with marketing execution. Background It all began with a team meeting where I expressed my thoughts on how our messaging and targeting in marketing campaigns could be improved.

Cost per Lead 52

Cost per Lead CPL Allocation High Quality Lead 52

CMSWire

AUGUST 5, 2024

Crafting precise and effective prompts for generative AI models is key to guiding interactions and creating impactful copy. Continue reading.

Generation 61

Generation Tips Marketing Effectiveness 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Outgrow

AUGUST 5, 2024

EPISODE 207: Marketer of the Month Podcast with Danierl Flowe Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Daniel Flowe for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Daniel and here’s what we discussed about – 1. Financial crime and fraud are heavily linked to identity verification failures. 2.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Exchange Outgrow 52

Benchmark Email

AUGUST 5, 2024

The role of a digital marketer is more dynamic and complex than ever before. Digital marketers are responsible for various tasks requiring a unique blend of creativity, analytical skills, and technical know-how. If you’re considering a career in digital marketing or just curious about what it entails, here’s a comprehensive to-do list that highlights the… The post The To-Do List of a Digital Marketer appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Creativity Analytics Marketing 52

Fuld & Company Blog

AUGUST 5, 2024

The rise and rise of private credit In recent years there has been a significant rise in private credit, with providers encroaching on traditional banking by offering capital to business owners and other borrowers. According to data and research firm, Prequin, the global market grew from a relatively small US$41 billion in 2000 to US$1.7 trillion by the end of 2023.

Terms and Conditions 52

Terms and Conditions Lock-In Advertising Agencies Marketing Proposals 52

ClearVoice

AUGUST 5, 2024

Welcome to our video series Behind the Byline, where we interview some of the amazing writers and creators who contribute to our ClearVoice team! In this episode of Behind the Byline, we talk with Jenna-Lea Kelland. Coming all the way from Cape Town, South Africa, Jenna-Lea is a fantastic freelance writer and member of our ClearVoice Talent Network.

Work Management 52

Work Management Marketing Management Class Network Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DealSignal

AUGUST 5, 2024

The quality and accuracy of your contact lists can make or break your sales efforts. Building and maintaining these lists involves more than just collecting names and emails; it requires a strategic approach to contact discovery, lead enrichment, and data management. With DealSignal’s advanced solutions, businesses can optimize their contact discovery processes and create high-quality B2B lists that drive success.

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Contacts Account Based Marketing Intent-based Leads Ad Building 52

Full Circle Insights

AUGUST 5, 2024

July Webinar Recap: Top 10 Reports Sales Wants to See From Marketing. Jason Ferrara recaps the July Full Circle Insights webinar in this month's Leadership Lens.

Webinar Metrics 52

Webinar Metrics Full Circle Insights Marketing Report Marketing 52

SalesIntel

AUGUST 5, 2024

From personalized content delivery to predictive analytics for sales forecasting, artificial intelligence (AI) tools are promising to reshape every aspect of the go-to-market (GTM) process, and many companies are increasingly turning to AI to gain a competitive edge, streamline their operations, and drive efficiency across their revenue-generating activities.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing AI Marketing & Strategy Outreach 40