Digital Privacy and Compliance: How B2B Marketers Can Navigate New Regulations
MARCH 22, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared.
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