Wed.Apr 25, 2012

Trending Sources

The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer.

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. I think this is a mistake and I strongly caution my clients against doing it. Here’s why. Done correctly, Twitter is lively, personal and human.

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter?

Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

A Marketer's Guide to Optimizing Images for Google Search

Hubspot

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.

Paper 31

How Sage Does Social Demand Generation

Modern Marketing

by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it.

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website.

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. The good news is that IT spending is still growing, at a rate of 2.5% this year. The bad news is that the growth rate is lower than the 3.7%

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Marketing Automation – Lessons Learned

Modern B2B Marketing

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation. . Define Your Marketing Process.

How to Set the Right Lead Gen Goals for Your Marketing Team

Hubspot

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance.

MQL 8

Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance

The ROI Guy

Driving B2B Sales & Marketing Revenue by Quantifying the “Cost of Doing Nothing” and Cost-Justifying Change to Frugal Prospects Alinean today announced record results for Q1 2012, driven by the development and launch of several significant value selling and marketing campaigns for Alinean’s existing blue-chip accounts, and the addition of six new customers including Dassault Systems, GE Healthcare, Concur, Kony, Isilon Systems, and Abiquo.

New Profile Image Size: What Are the Image Sizes for Facebook's Timeline Layout?

SnapApp

Tomorrow, April 26, Facebook is changing the size of the profile picture. The new size will be 160 x 160 pixels (smaller than the current 180x180) and will be positioned 23 pixels from the left and 210 pixels from the top of the page.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.