Wed.Apr 25, 2012

The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer.

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter?

Trending Sources

Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. You can learn practical tips on how to write online for traffic and money or learn more about his freelance writing services on his website.

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. The good news is that IT spending is still growing, at a rate of 2.5% this year. The bad news is that the growth rate is lower than the 3.7%

Marketing Automation – Lessons Learned

Modern B2B Marketing

by Jason Miller The following is a guest post by Joby Blume, Managing Consultant at BrightCarbon. In it, he shares some of the lessons he has learned about what is required for a successful marketing automation implementation. . Define Your Marketing Process.

How to Set the Right Lead Gen Goals for Your Marketing Team

Hubspot

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance.

MQL 8

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Alinean Challenges Frugalnomics to Drive Record 2012 Q1 Performance

The ROI Guy

Driving B2B Sales & Marketing Revenue by Quantifying the “Cost of Doing Nothing” and Cost-Justifying Change to Frugal Prospects Alinean today announced record results for Q1 2012, driven by the development and launch of several significant value selling and marketing campaigns for Alinean’s existing blue-chip accounts, and the addition of six new customers including Dassault Systems, GE Healthcare, Concur, Kony, Isilon Systems, and Abiquo.

New Profile Image Size: What Are the Image Sizes for Facebook's Timeline Layout?

SnapApp

Tomorrow, April 26, Facebook is changing the size of the profile picture. The new size will be 160 x 160 pixels (smaller than the current 180x180) and will be positioned 23 pixels from the left and 210 pixels from the top of the page.