Marketing Insider Group
JULY 12, 2017
Live streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a […]. The post Why Your Business Should Be Live Streaming appeared first on Marketing Insider Group.
ViewPoint
JULY 12, 2017
I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. In the book, Andy discussed 10 essential steps to accelerate every company’s sales.
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Biznology
JULY 12, 2017
In the Ultimate Sales Machine: Turbocharge Your Business , Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is?
KoMarketing Associates
JULY 12, 2017
Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The “Q2 Sprout Social Index” discovered that three-out-of-four customers appreciate humor from brands.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Savanta
JULY 12, 2017
Over the last couple of years we’ve been exploring three big questions here at Circle. How do we keep our research tools at the cutting edge? How can we provide our international clients with the ‘on-the-ground’ presence which can sometimes be helpful? And most importantly, how can we achieve this whilst retaining the Circle magic which clients love?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Savanta
JULY 12, 2017
Over the last couple of years we’ve been exploring three big questions here at Circle. How do we keep our research tools at the cutting edge? How can we provide our international clients with the ‘on-the-ground’ presence which can sometimes be helpful? And most importantly, how can we achieve this whilst retaining the Circle magic which clients love?
Adobe Experience Cloud Blog
JULY 12, 2017
In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn,
Contently
JULY 12, 2017
Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”), and a chance to take a breath and reflect on our biggest marketing challenges.
Oktopost
JULY 12, 2017
Using Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Engagio
JULY 12, 2017
The role of marketing operations has evolved significantly from the 2000’s when the sharp rise of marketing technologies and data-driven practices put all eyes on this critical business function. Marketing Operations now plays a strong leadership role in B2B organizations, especially one that is highly influential in ensuring Account-Based Marketing is a success.
Forrester B2B
JULY 12, 2017
Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and change. Apparently people with a high curiosity quotient (CQ) are better at producing simple solutions to complex problems. (Hmm. Sounds like a good characteristic for an analyst to have.
Vidyard
JULY 12, 2017
Customer retention and growth are key parts of any business, but it’s becoming more difficult than ever to retain your customers. The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle. My name is Rebecca Rogez, and in this Chalk Talk, we’ll discuss how you can use video to create a remarkable customer experience that helps drive satisfaction and build brand advocacy for your busine
Kapost
JULY 12, 2017
Content Marketing Institute’s latest trends report reveals that 29% of brands’ total marketing budget goes to content and 85% of B2B organizations attribute their success to content marketing. In Salesforce’s. The post How to Optimize Content for Sales Use appeared first on Kapost Content Marketing Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Ignite
JULY 12, 2017
The first two post received great attention so we thought you might like more! Part 3: In our technologically-advanced world, Big Brother is always watching. In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more.
33Across
JULY 12, 2017
Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers. The post Ads.txt | Be Part of the Solution appeared first on 33Across.
SWZD
JULY 12, 2017
Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer? These are just some of the issues discussed by our thought leader partners and our own campaign veterans in this issue of emedia’s monthly news digest.
SnapApp
JULY 12, 2017
Content loading. . Watch SnapApp’s VP of Product walk through the two new features we added in July ^. . New Social Share Images. Fun fact: SnapApps with social share images included in them receive more traffic than those without them. . So, we’ve made it even easier to include them wherever you want during the content experience. First page, last page, or all pages is now as easy as clicking button and adding the desired links and share copy inside the builder. .
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ActiveDEMAND
JULY 12, 2017
ActiveDEMAND Integrates Seamlessly with Olark. As marketers, we know every interaction with clients and potential customers is important to understanding their needs and where they are in their buyer’s journey. No interaction gives better insight into this than one-on-one conversations live chat offers. That is why the ActiveDEMAND integrated marketing platform provides seamless integration with Olark Live Chat.
LeadSquared
JULY 12, 2017
6000 years ago, Mesopotamian tribe invented a way to trade goods and services by exchanging tea, spices, food, weapons and even human skulls. This was later termed barter system. Money did not exist then. But even after money was born, barter system didn’t die. You can still see young children exchange Pokemon cards, goods swapping website are on a rise and some communities in Spain and Greece still practice barter system.
Exo B2B
JULY 12, 2017
We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. Today we’d like to offer you a post on its closest competitor, Instagram. Instagram was bought out by Facebook in 2012 and now has around 700 million users worldwide (B2B & B2C). This social network, widely used in B2C, is now growing quickly in B2B as well.
Attendify
JULY 12, 2017
Are you an event planner trying to pick out an event app? I can relate. I’m Elizabeth Bloodworth and I’ve been an event planner for almost six years with a small non-profit. I wanted to move our large student conference from a printed booklet to an event app. But which one? My goal was to choose a powerful app that I was confident would be in my price range, simple for me to set up and easy for everyone to use.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
JULY 12, 2017
Four tips for getting started with digital advertising
Walker Sands
JULY 12, 2017
Hubspot
JULY 12, 2017
Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It's okay -- so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about news stories and product announcements in the marketing technology space.
Marketing Insider Group
JULY 12, 2017
By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
JULY 12, 2017
I’ll spare you any more jokes about #covfefe—we already have thousands more than we need. But the firestorm of comments, memes, and half-baked conspiracy theories launched by President Trump’s accidental tweet was a powerful testament to the allure of real-time content. Timely, topical content is always a hit on social media, especially when the lifespan of a single tweet, Snapchat, Facebook status, or other update is limited to hours, sometimes even minutes.
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