Wed.Jul 29, 2020

3 Content Marketing ROI Areas Every Marketer Should Watch

Marketing Insider Group

In an omnichannel world, drawing the line from specific content initiatives to dollars earned can be tricky.

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Survey: 83% of Marketers Believe Personalization is a Key Differentiator vs. Competitors

KoMarketing Associates

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result.

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Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity

Launch Marketing

Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas, the term has since transformed into any visionary or inventive planning done independently and in groups.

How to Measure the Effectiveness of Your Lead Generation

Marketing Insider Group

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Technology is Helping Workplaces Transition to a Remote Environment

Biznology

For many of us, COVID-19 has altered not just our ability to see family and friends, but also our working lives. Non-essential businesses have taken the responsible approach and, where possible, sought out remote working solutions for their employees.

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How to Add a Google reCAPTCHA to Your Email Optin Form

Optinmonster

Are fake signups ruining your mailing list? Spambots aren’t just annoying. They’ll end up costing you money and sabotaging your efforts to run successful email marketing campaigns. Fortunately, adding a Google reCAPTCHA to your email optin forms prevents spam from creeping into your mailing list.

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How Seismic Reenvisioned Seller Training to Meet the Needs of Remote Sales Teams

Seismic

In today’s dynamic business environment, go-to-market (GTM) alignment is even more critical for success. Because GTM alignment involves so many different components, it can be difficult to know exactly where you should focus your efforts.

Marketing vs. Public Relations

Hatchbuck

Marketing and Public Relations are often lumped into one. Although the two industries work best when used cohesively, it is important to know their differences. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively.

The pros and cons of different attention metrics

ClickZ

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Leverage your marketing automation efforts using interactive content data

RockContent

When it comes to decision making, a digital world requires digital solutions. No wonder automation has become essential to any marketing strategy since it allows companies to use data to achieve better results systematically. However, filtering out relevant information remains a challenge.

You May be Undermining Your Content Marketing

Content Marketing Institute

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore.

How the TikTok Algorithm Works in 2020 (And How to Work With It)

Hootsuite

Users spend an average of 46 minutes on TikTok daily. But the question is: how can you get your videos to catch your audience’s attention during that time? While there’s no magic recipe, coming to grips with the TikTok algorithm can help you work with it and improve your odds of success.

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How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Data Quality Is King in Intent Monitoring, but Analysis Is the Difference Maker 

TrueInfluence

Ray Estevez, True Influence Chief Data Officer. Intent monitoring is moving from the cutting edge of B2B marketing technology to an essential component of Account-based Marketing (ABM) and other advanced revenue strategies. We all knew this was coming.

How to craft a five-star Instagram strategy (in 8 easy steps)

ConvertKit

Jump ahead. Step #1: Define your Instagram goals. Step #2: Get to know your Instagram audience. Step #3: Scope out the competition. Step #4: Define your Instagram brand. Step #5: Review your existing Instagram content and profile. Step #6: Plan the content you'll share.

9 Inbound Marketing Tools to Improve Brand Awareness for Manufacturers

SmartBug Media

The idea, “if you build it, they will come,” may not ring true for marketing. Sure, you can build a great product or service, but if you don’t spend any time promoting it, will anyone come? Brand awareness is the visibility and familiarity of your company.

How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Account-Based Marketing Team Structure - ABM in the House, Episode 7

Strategic-IC

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

B2B Inbound Marketing Glossary: The Terms and Jargon Your Business Needs to Know

The Brit Agency

Are you looking to work with an outsourced B2B inbound marketing partner, but don’t know your MQLs from your CRMs? Digital marketing is crammed full of acronyms and buzzwords that can make even the most experienced of marketers confused.

Fuel Your Customer Experience and Financial Performance with a Compelling Story.

OnMessage

More than ever before, businesses operate in a world of transparency. The always-connected-and-consuming buyer has unprecedented access to your organization. Your strategy and story are visible to anyone, anywhere, at any time.

YouTube Verification: How to Get a Grey Checkmark for Your Channel

Hootsuite

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. But it’s not easy to get that little grey checkmark (and maintain it). Maybe you’ve already tried to get your YouTube channel verified, and you were rejected.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Effective ways to ask for and get more customer reviews

Sprout Social

When making purchasing decisions, potential customers put a lot of weight on the experiences of others. Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying.

5 Ways To Take Your Firmographics Game To A New Level

EverString

The post 5 Ways To Take Your Firmographics Game To A New Level appeared first on EverString. B2B Demand Generation Modern Data

7 Essential Event Marketing Strategies That Will Work

Valasys

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions.

How to Go Live on Instagram in Five Easy Steps

Hubspot

Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton's website, or through another boutique fitness studio.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.