Wed.Nov 16, 2016

article thumbnail

Map Your Content To The Customer Journey

Marketing Insider Group

What sort of experience do you provide to your customers? How can you ensure that you knock it out of the park every time you interact with an existing or potential customer? Knowledge is power when it comes to digital customer experience. You wouldn’t venture out into the wilderness without a map, and neither should […]. The post Map Your Content To The Customer Journey appeared first on Marketing Insider Group.

Content 184
article thumbnail

New Research Reveals Early ABM Success Comes From Existing Accounts

Influitive

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. And a new report shows us why. Account Based.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

“ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection.

article thumbnail

Diversifying Distribution: Why It’s Important (Plus The Data To Prove It)

Marketing Insider Group

By Alexa Biale, Brand Marketing Manager, NewsCred With great content comes great responsibility. With so much time and resources put into producing quality content, you also need to make sure that it reaches (and resonates) with your target audience. Building a solid distribution strategy is crucial to the success of your content marketing efforts and converting readers […].

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query.

More Trending

article thumbnail

Conduct a Content Analysis in 3 Easy Steps

Kapost

One of the biggest challenges that content marketers face is reporting ROI. Very rarely is success easy to measure: your blog readers will often take numerous twists and turns before becoming buyers—not to mention, content is also a valuable tool to bring existing buyers back to your website. It’s tough to distill the value of content marketing into a few metrics.

article thumbnail

Altimeter Study: How To Know When You Have a Mature Content Operation

Contently

At this point, most marketers know they should be investing in high-quality content. Now, they’re leveling up and trying to figure out how to run a mature content operation. The question is: What does content maturation actually look like? According to Altimeter’s new report, “ The 2016 State of Digital Content ,” there several key factors go into creating a well-oiled content machine.

Studies 101
article thumbnail

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Even brands with large audiences have trouble directing users off the app and onto their website.

Twitter 99
article thumbnail

Webinar: Everything You Need to Know About Contently Live

Contently

B2B marketers know that even the world’s best content won’t drive leads if it lives on an ineffective website. Until now, there hasn’t been an out-of-the-box solution for a content site designed to help them publish and optimize. In this webinar, Contently director of sales Steve Peck reveals how Contently Live, a customizable content hub, will drive the lead generation, attention, and revenue that B2B marketers want to show.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Introducing Bambu’s All-New App for iOS and Android

Sprout Social

The average employee wants to be more involved in your business. In fact, nearly 3 in 4 employees want their company to keep them updated about what’s happening with the brand. There’s no better way to ensure employees have access to consume and share important business information than giving it to them in the palm of their hands. Today we’re excited to announce the launch of Bambu by Sprout Social ’s new apps for iOS and Android, now available in the App Store and Google Play Store.

article thumbnail

A Failure to Close

The ROI Guy

If you ask the average sales rep why the deal didn’t close, they’ll likely tell you “Price”. In fact, an Aberdeen survey of sales leaders indicated that “Price” was cited as the main reason 73% of the time, far beyond any other supposed cause. Sales reps are clear, in the majority of stalled / lost deals, it’s “all about the Benjamins”. However, when buyers were surveyed, they provide completely different reasons as to why they decided to not move forward with your proposal.

Pricing 64
article thumbnail

What PR Pros Need to Know About Content Services 

Brandpoint

Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. How can PR pros deliver when a client wants print clips and online placements ASAP?

PR 59
article thumbnail

Digital Future: Predictive Advertising, Chapter 1 – Five Strategic Trends That Are Changing Digital Forever

QuanticMind

Welcome to Chapter 1 in our upcoming eBook, Digital Future: Predictive Advertising, which will provide broad strategic insights, executive interviews and key research for CMOs, VPs and other marketing leaders seeking to gain a competitive edge through marketing technology. The role of marketing has evolved more in the last 10 years than it has in the last 100.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

How to Build a Winning Sales Team (Part 1)

Olympia Consulting Sales

On the battlefield, engagement with the enemy happens on the front lines. When wars are fought, they are won or lost on the front lines. Certainly, there is a team of others who support the effort on the front lines, but the real action happens there and you must have a team that is prepared … The post How to Build a Winning Sales Team (Part 1) appeared first on Olympia Consulting.

article thumbnail

Three Key Takeaways From the CMSWire DX Summit

E-Spirit

This week, e-Spirit was a gold sponsor at CMSWire’s DX Summit in Chicago where the buzz was all about customers, experiences, and digital dexterity.

Buzz 40
article thumbnail

Transforming Brand Experiences with Data and Design: Q&A with Haluk Kulin

The Freeman Company

Designing success and what it means to be human.

Design 40
article thumbnail

4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the core of these initiatives is our content, which fuels each and every one. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

B2B Vs B2C Marketing Automation [Infographic]

distribion

I love dogs. I love big dogs, small dogs, energetic dogs, and lazy dogs. One of the most interesting part of dogs is that every breed was made for a specific purpose. Before the days of dogs as house pets, they were used for various types of work. No two breeds were bred to do the same thing. Dachshunds were bred to run into holes and scare out unwanted badgers.

article thumbnail

SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

Hubspot

Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content. Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries ) to search engine algorithm updates (like Google's rewarding more secure websites ).

SEO 61
article thumbnail

Is Facebook in Danger of Becoming the Next Taboola?

Contently

For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. After the stunning election of Donald Trump last week, that trickle turned into a deluge of anger. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine.

Facebook 131
article thumbnail

How Trump’s brand positioned itself for victory

Biznology

Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was a contest of character between the two most unfavorably perceived presidential candidates in history. However, from a branding perspective, the compelling reasons behind each vote was more about what each candidate stood for.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission