Mon.Sep 28, 2020

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.

How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. .

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B SaaS Marketing & Lead Generation | Step-by-Step Guide

Roketto

Hi, fellow marketing manager. We see you there, feverishly analyzing your meticulous campaign calendar. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!). Featured SaaS Marketing

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Why Content Marketing is Indispensable to Sales Enablement

Televerde

There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Sales would coordinate the actual purchasing of those products. However, the introduction of the internet (and social media) has changed the world of consumerism.

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Congrats To Our Email First Award Winners!

Litmus

How about a round of applause for our inaugural Email First Award winners? Often overworked and under-appreciated, email practitioners deserve the spotlight, too—that’s why we created the Email First Awards.

Email 93

How to Find Writers and Help Them Deliver Successful Content

Content Marketing Institute

Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both.

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Single mom on a mission

ConvertKit

When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

2020 Holiday Shopping Predictions: What the Experts are Saying

QuickPivot

It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and causing a worldwide recession.

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

Sales Pipeline Radio, Episode 222: Q & A with Steven Benson @SteveBenson

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

How to Break Through the Noise and Thrive on LinkedIn

Oktopost

LinkedIn has exploded. Users on the platform are bombarded daily with content. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

8 Marketing Takeaways from Behavioral Economics

Content Standard

In an increasingly interconnected world, there exists an opportunity to create a closer relationship between customers and companies. Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience.

Interview: The Science Behind Brandwatch Search With Aykut Firat

Brandwatch CX

Interview Uncategorized

Feeling Like a Fraud? 5 Ways to Beat Imposter Syndrome

ConvertKit

As soon as I sat down to write this article, a little voice popped in my head: What do you know about helping others combat Imposter Syndrome? Isn’t this a psychological phenomenon? You’re not a therapist. You coach others dealing with their marketing and their businesses, not their minds.

Voice-enabled AI: Pioneering the contactless future

ClickZ

30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin your digital voice journey, you must first identify which touchpoints customers and prospects use to engage with the brand.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Buy an A/B Testing Tool in 2021

Convert

Do you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular.

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5 Steps to Create a Purpose-Driven Content Marketing Strategy

DivvyHQ

What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but you have to be very thoughtful about the cause you choose, and how your campaign is executed.

For Manufacturers: How to Determine the Maturity of Your Marketing

SmartBug Media

Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. In order to build a sustainable business, generate new customers, and retain existing customers, companies must invest in a solid marketing strategy.

7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers

Hubspot

At HubSpot, we love brainstorms.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park.

This Week in Commerce: How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks

ConvertKit

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

How to Create a FeedBlitz Popup to Grow Your List

Optinmonster

Do you want to create a FeedBlitz popup to grow your email list? FeedBlitz is one of the most affordable email marketing services out there. Out of the box, FeedBlitz doesn’t let you create high-converting popup forms to grow your email list.

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Revenue Marketing – How to Make It Work for You

PureB2B

The philosophy of marketing has always been focused on positioning a brand to enable product sales. Marketers are usually hands-off when it comes to sales numbers and goals, but that’s beginning to change. Why wouldn’t you want to have more control and insight into what’s working?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.