Mon.Sep 28, 2020

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.

The ultimate guide on Link Building


Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

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FAQ About PCI DSS – Essential Security For Businesses


Contributed post. B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. According to McKinsey, 66% of B2B leaders now believe ecommerce solutions are essential, up from 48% pre-COVID.

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How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. .

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

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Why Content Marketing is Indispensable to Sales Enablement


There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Sales would coordinate the actual purchasing of those products. However, the introduction of the internet (and social media) has changed the world of consumerism.

How to Find Writers and Help Them Deliver Successful Content

Content Marketing Institute

Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both.

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Congrats To Our Email First Award Winners!


How about a round of applause for our inaugural Email First Award winners? Often overworked and under-appreciated, email practitioners deserve the spotlight, too—that’s why we created the Email First Awards.

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Voice-enabled AI: Pioneering the contactless future


30-second summary: Speech based solutions, which allow for contactless customer interactions by their inherent design, are now in greater demand than ever before. To begin your digital voice journey, you must first identify which touchpoints customers and prospects use to engage with the brand.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Single mom on a mission


When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts.

How to Break Through the Noise and Thrive on LinkedIn


LinkedIn has exploded. Users on the platform are bombarded daily with content. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network.

Sales Pipeline Radio, Episode 222: Q & A with Steven Benson @SteveBenson

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

What’s Social’s True Value to Business? We Asked 2,162 Marketers.


Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

2020 Holiday Shopping Predictions: What the Experts are Saying


It’s been a chaotic year for retailers (and consumers for that matter), with the COVID-19 pandemic disrupting normal consumer shopping behaviors and causing a worldwide recession.

How to Buy an A/B Testing Tool in 2021


Do you know there are over 50 A/B testing tools on the market? Yes, there are that many. With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular.

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For Manufacturers: How to Determine the Maturity of Your Marketing

SmartBug Media

Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. In order to build a sustainable business, generate new customers, and retain existing customers, companies must invest in a solid marketing strategy.

7 Tips for Hosting a Virtual Brainstorm, According to HubSpot Marketing Managers


At HubSpot, we love brainstorms.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Service Marketing – Planning And Strategy Guide

Unbound B2B

Introduction: What is Service Marketing. Services have increased in prominence globally, prompting the need for more expertise in service selling and marketing. But marketing a service is not a walk in the park.

5 Steps to Create a Purpose-Driven Content Marketing Strategy


What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but you have to be very thoughtful about the cause you choose, and how your campaign is executed.

Revenue Marketing – How to Make It Work for You


The philosophy of marketing has always been focused on positioning a brand to enable product sales. Marketers are usually hands-off when it comes to sales numbers and goals, but that’s beginning to change. Why wouldn’t you want to have more control and insight into what’s working?

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Feeling Like a Fraud? 5 Ways to Beat Imposter Syndrome


As soon as I sat down to write this article, a little voice popped in my head: What do you know about helping others combat Imposter Syndrome? Isn’t this a psychological phenomenon? You’re not a therapist. You coach others dealing with their marketing and their businesses, not their minds.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

A Conversation with Dove on Brand Purpose


In the latest episode of The Fast Traack, our CEO, Pierre-Loic Assayag interviewed Firdaous El Honsali, Director of Global Communications at Dove

This Week in Commerce: How a chef uses ConvertKit Commerce to sell their monthly plant-based cookbooks


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce – your insider's peek into how creators like you are using the new tool and updates on what's coming next.

13 Tips for Shooting a Corporate Video Series

Visitor Queue

Many businesses want to ramp up their company video marketing as they see it becoming a more popular medium amongst companies. Needless to say, it can be intimidating to start creating company video marketing content.

8 Marketing Takeaways from Behavioral Economics

Content Standard

In an increasingly interconnected world, there exists an opportunity to create a closer relationship between customers and companies. Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.