Mon.May 18, 2020

Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership.

Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]


Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the projected figure is $6.82

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7 Sales Software Tools To Help You Dominate Your Industry

Marketing Insider Group

Marketing and sales are constantly evolving. To stay ahead of the curve, you need to adapt to new techniques and approaches. For 21st-century businesses, a common solution is the introduction of sales software.

Customer retention in times of crisis: 6 practical actions that you can take


If you had asked a businessman, at the end of 2019, which were their plans for 2020, I’m sure the answer wouldn’t even be close to the current reality of the world.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Trending in Email Design: Geometry


Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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Virtual Marketing and Business Development for the Professional Services

Hinge Marketing

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world.

Updating Content: Here’s Why Your Old Content Needs a Refresh



6 Lessons in Loyalty Building From Health Care Content [Examples]

Content Marketing Institute

Scrapping posts about spring break safety and healthy on-the-go breakfasts, health care marketers now focus on COVID-19 content. They are centered on relationship-building. Look at six ways they’re doing it that we all can learn from.

The Science of Propinquity (and why it will help you sell more)

Heinz Marketing

Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), answered questions for nearly forty minutes until things got weird.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Earnings Per Click: How to Win Big at Affiliate Marketing


The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal.

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MTA is dead: Why marketers should adopt an agile marketing strategies


Branding Strategies That Can Propel Small Businesses

Altitude Branding

Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do. And if you are worried about the investment that a branding plan may require, you will be surprised to know that it is within reach.

8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess


What is voice-to-text? Voice-to-text is in the same world as voice search and voice recognition. Voice-to-text tools use AI technology that allows them to process, interpret, and respond to human language.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why Creating a Unified Customer View is a Priority for Digital Transformation


Digital transformation has been one of the most oft-referenced and widely implemented business trends of the last 20 or so years, and chances are it’s a phrase you’ve heard once or twice at your organization.

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6 Key Ways Sales and Marketing Should Collaborate on Content


In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. In fact, you may be familiar with the term “smarketing” that refers to such efforts.

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Sales Pipeline Radio, Episode 206: Q & A with Jeff Kahn @jfkahn

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How The B2B Marketing World Would Change Post COVID-19

Unbound B2B

Introduction. In 2019, the B2B sector was readying itself for an imminent recession. All the signs were there. The China-US trade war and Brexit issues were taking a toll on the global economy.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Types of Marketing Videos That You Can Make Remotely


In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

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How Drug Charges Can Impact Your Personal Brand and Your Life

Altitude Branding

Possession of illegal drugs most often is a misdemeanour that can carry a jail term depending on the severity of the offence.

Creating her own colors


XayLi’s grandma Florencia was a creator, but everyone in the neighborhood just called her “mom.”. Sitting in her place below the cash register at Florencia’s market in her childhood home of Trinidad, XayLi remembers being enamored with this business woman in her family.

Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?


We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What Is Online Proofing? Review and Approval of Creative Content


The speedy growth of digital channels increased the demand for high-quality creative content. At the same time, turnover has shortened in time, and the pressure on creative teams to produce more—and more quickly—is growing.

Bring Back Inactive Email Subscribers


Ever subscribed to a company’s email list only to find you never actually open their emails? Your customers do the same thing.

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Producers Needed | All Industries


ClearVoice is seeking freelancers to join our growing editorial management team. ClearVoice is seeking freelance editors to join our producer team to help in all areas of editorial management and serve our growing database of brands.

How Digital Minimalism Helps Focus, Attention, and Productivity


How much time do you spend online each day? If we're honest with ourselves, we know it's probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!