Mon.May 18, 2020

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Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]

SendX

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion. This year, the projected figure is $6.82 billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 billion. Source: Statista Considering these figures, and the rise in e-commerce sales in many industries due to the COVID-19 pandemic, there has never been a better time to get into affiliate mar

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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

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Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?

Zoominfo

We’re trying to keep our heads above water. We’re trying to fight for everyone else’s life, but we also fight for our lives as well. Dr. Arabia Mollette, an emergency medicine physician. This is a preview of a post published on our Medium page. Read the full article. The global COVID-19 crisis directly affects more women than men in some of the most heavily impacted industries.

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7 Sales Software Tools To Help You Dominate Your Industry

Marketing Insider Group

Marketing and sales are constantly evolving. To stay ahead of the curve, you need to adapt to new techniques and approaches. For 21st-century businesses, a common solution is the introduction of sales software. After we get past this crisis, it will be important to come out running in order to skyrocket growth after COVID-19. Technology can accomplish a lot of work in very little time, working even when you’re not.

Software 246
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. In fact, you may be familiar with the term “smarketing” that refers to such efforts. That collaboration is crucial because the content itself is so crucial.

More Trending

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Earnings Per Click: How to Win Big at Affiliate Marketing

Optinmonster

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. One of the most important, at least for affiliate marketers, is EPC. That’s “earnings per click.” Without earnings per click, you’ll never reach your full potential as an affiliate marketer.

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MTA is dead: Why marketers should adopt an agile marketing strategies

ClickZ

30-second summary: Now, with new privacy regulations hitting marketers — including the GDPR in the European Union and the CCPA Stateside, whereby consumers can “opt-out” — as well as the latest versions of Chrome, Firefox, and Safari all blocking cookies and preventing fingerprinting, the precise tracking needed to deem MTA effective has serious chinks in its armor.

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Sales Pipeline Radio, Episode 206: Q & A with Jeff Kahn @jfkahn

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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What Is Online Proofing? Review and Approval of Creative Content

Bannersnack

The speedy growth of digital channels increased the demand for high-quality creative content. At the same time, turnover has shortened in time, and the pressure on creative teams to produce more—and more quickly—is growing. Since creative content needs to be reviewed before approval and release, often more than once and by several decision-makers, the days […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Trending in Email Design: Geometry

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Remember a few weeks ago when we chatted about organic shapes taking over the inbox ?

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8 Ways You Can Utilize Voice-to-Text to Improve Your Marketing Prowess

ClearVoice

What is voice-to-text? Voice-to-text is in the same world as voice search and voice recognition. Voice-to-text tools use AI technology that allows them to process, interpret, and respond to human language. Rather than typing in a word, phrase, or question, consumers can ask the same question verbally, and the voice-to-text device will translate the speech into words.

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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5, there are over 3.5 million confirmed cases of COVID-19 worldwide and few countries (if any) are prepared to return to business as usual. But even as COVID-19 continues to ravage countries all over the world, how people are talking about the crisis is changing.

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The Science of Propinquity (and why it will help you sell more)

Heinz Marketing

Tom Martin, author of The Invisible Sale and the headliner of last week’s Sales Book Club (no reading required!), answered questions for nearly forty minutes until things got weird. Up until that point we had talked about selling in a crisis, how to keep prospects engaged, how to educate the self-educated – you know, the kind of insights you’d expect from someone steeped in the digital sales and marketing world.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What?s next? 10 actions every social marketer needs to take today

Sprout Social

Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. And while the future is uncertain, there’s one thing we know to be true: we’re stronger when we work together. That sentiment is what our Sprout Sessions event series is all about. We planned Sprout Sessions as a multi-city series of live events, but we too had to pivot, iterate and adapt.

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7 Common Virtual Networking Mistakes to Avoid

Hubspot

Whether you are settling into your first entry-level role or are a seasoned professional, you don’t need me to tell you building a strong network is essential for your career — chances are you’ve already been positively impacted by a professional relationship in some way. Beyond having a strong professional network to rely on for mentorship or to help you land your next opportunity, connections with others are essential for our overall health and well-being.

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Custom Error Report Emails for Python Flask Web Apps with Twilio SendGrid

SendGrid

Read through a step-by-step tutorial to send custom exception reporting emails with Twilio SendGrid for Python-built Flask web applications. The post Custom Error Report Emails for Python Flask Web Apps with Twilio SendGrid appeared first on SendGrid.

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3 Types of Marketing Videos That You Can Make Remotely

Hubspot

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media. And, throughout the last decade, social media platforms like Reddit and Facebook have changed dramatically to favor video over other content.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Creating her own colors

ConvertKit

XayLi’s grandma Florencia was a creator, but everyone in the neighborhood just called her “mom.”. Sitting in her place below the cash register at Florencia’s market in her childhood home of Trinidad, XayLi remembers being enamored with this business woman in her family. And Florencia didn’t think five years old was too young to learn about business: “She taught me to count money and about profits and losses,” XayLi remembers.

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How Digital Minimalism Helps Focus, Attention, and Productivity

Hubspot

How much time do you spend online each day? If we're honest with ourselves, we know it's probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals. That's why we love the digital minimalism movement. Below, let's learn more about digital minimalism, from how to become a digital minimalist to the tools you need to improve focus and productivity.

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Writers Needed | Finance & Fintech

ClearVoice

ClearVoice customers are seeking finance and fintech writers. . Our customers are currently seeking freelance writers with advanced experience in finance (including knowledge of banking, investing, mortgage, auto and personal loans) and in fintech trends (including innovations in mobile banking and digital investing). Previous positions and experience in the financial sector are desired.

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How to Create a Compelling Sell Sheet That Gets Results

Hubspot

Imagine you need to relay information about the most compelling benefits of a product to a prospect with a waning attention span within a fixed amount of time. Those circumstances might seem familiar. They generally surround one of the most fundamental concepts in sales — the elevator pitch. But that's not what I'm talking about here. I'm going to add an extra caveat to that scenario.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Writers Needed | Salesforce & SAP

ClearVoice

ClearVoice customers are seeking Salesforce and SAP writers. Our customers are currently seeking writers with advanced knowledge in Salesforce and Systems, Applications and Products (SAP) as they relate to quality assurance, testing and implementation. Experience as a Salesforce Engineer or Salesforce Solutions Expert is desired. Previous background in developing white papers and guides is required.

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Updating Content: Here?s Why Your Old Content Needs a Refresh

BuzzSumo

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Bring Back Inactive Email Subscribers

Ontraport

Ever subscribed to a company’s email list only to find you never actually open their emails? Your customers do the same thing. That lack of engagement with your emails not only hurts your open and click-through rates, but it also impacts your ability to get your emails to your contacts’ inboxes in general. The less engagement your emails receive over time, the lower the priority mailbox providers will give to emails sent from your address.

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Producers Needed | All Industries

ClearVoice

ClearVoice is seeking freelancers to join our growing editorial management team. ClearVoice is seeking freelance editors to join our producer team to help in all areas of editorial management and serve our growing database of brands. Special consideration will be given to those who specialize in the following industries: software, technology, healthcare, finance, business, education, and insurance. .

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How Max Altschuler Grew & Sold Sales Hacker

Confessions of a B2B Marketer

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outrea

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Aligning Your Sales and Marketing Strategies During COVID-19

Outreach

If COVID-19 has impacted the effectiveness of your outbound sales emails, you’re not alone. A 2020 HubSpot analysis of 70,000 software customers found that response rates to sales emails declined by 27% from February to March this year, so the decline is affecting all of us! But there is hope. The same HubSpot study found that marketing open rates actually increased by 21% overall over the two months.

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Profiles in Personalization: 451 Research’s Sheryl Kingstone

Salesforce Marketing Cloud

It’s with great pleasure that we bring you the next feature in our “Profiles in Personalization” series. Read on for deep, fresh insights and analysis from Sheryl Kingstone, research vice president for customer experience and commerce at 451 Research, a leading global research and advisory firm. In her role, Sheryl studies the many ways in [.].