Heinz Marketing
AUGUST 21, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Over the last four months, we’ve experienced an upheaval that has changed the economy. Our customers’ buying journey has changed, we’ve experienced a decline in account engagement, and our entire organization is working from home. The CMO’s responsibility in a changing economy is to guide your business to the next level.
Zoominfo
AUGUST 21, 2020
All my life, I’d dreamt of moving to a city. Never did I imagine that dream would first come true in the middle of a worldwide pandemic. While the comedic irony of this does not escape me, walking through the mostly empty streets of Boston, its retail shop windows plastered with varying forms of “WE’RE OPEN” signs that beg for my business, leaves me to wonder: What will everyday activities — like shopping and eating — look like in a post-COVID world?
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The Daily Egg
AUGUST 21, 2020
By 2025, we’re projected to produce 463 exabytes (4,630,000,000,000,000,000 bytes) of data every day. Everything you do online leaves a digital trail. Which is cool and all… but what does that mean for business owners, digital marketers, bloggers, and data engineers? It’s a massive opportunity. Big data presents an unprecedented level of insight into your […].
Zoominfo
AUGUST 21, 2020
“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Launch Marketing
AUGUST 21, 2020
In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market strategy. Since then, COVID-19 has compelled restructuring in many B2B organizations and marketing teams’ approaches and strategies for the foreseeable future. While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Golden Spiral
AUGUST 21, 2020
Be a Lifelong Learner. My father was a lifelong teacher and coach even long after he retired. At least once a day, he would share with me a new word or idea he’d run across (and plenty of jokes along the way). He would share the fact with me and then, most times, he would remind me to be a lifelong learner.
DemandBase
AUGUST 21, 2020
What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? Is there a singular trait that unifies their go-to-market and determines their outsized success? In a word, yes. At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest here—it’s not like Sales and Marketing alignment is new or fresh at this point.
Content Marketing Institute
AUGUST 21, 2020
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more. Continue reading → The post Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] appeared first on Content Marketing Institute.
ClearVoice
AUGUST 21, 2020
Let’s face it: Freelancing can feel like floating on a rowboat in the middle of the ocean with no one else in sight. Your only social interactions are with birds that decide to stop by. But birds aren’t very chatty, so it’s up to you to find people to talk with. You have to make it a point to row your boat to the nearest island every so often.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Smarte
AUGUST 21, 2020
Account-based marketing is not a new concept, but it has recently seen a resurgence due to evolving technology and a changing technology and marketing landscape. The implementation of an ABM strategy can help boost marketing ROI, generate more qualified leads, improve conversions, and align sales with marketing. It is a focused approach to B2B marketing […].
Content4Demand
AUGUST 21, 2020
Peter Drucker , whom BusinessWeek magazine called “the man who invented management,” said famously, “If you can’t measure it, you can’t improve it.” This adage definitely applies to B2B marketing. While still facing formidable challenges, more than ever, marketers are taking responsibility for demonstrating how their marketing efforts have contributed to sales.
Hubspot
AUGUST 21, 2020
The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a "convenience good", which matches my buying behavior.
SmartBug Media
AUGUST 21, 2020
It’s no secret that senior citizens are at a higher risk of developing complications from COVID-19 than the general population. For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
AUGUST 21, 2020
To master the art of selling, you must understand its various forms. You may have stumbled across our other posts on relationship selling , social selling , and organizational selling , but today I present to you: outcome selling. Instead of overwhelming customers with every bit of information about your product and its features, outcome selling helps you deliver the exact details your customers want to hear — and as a result, they’ll be more eager and ready to buy.
Optinmonster
AUGUST 21, 2020
Are you using Blogger to write your blog, and you’d like to add a popup to your site? Popups are an excellent way of keeping your audience informed about sitewide news, redirecting users to popular posts, and more. But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.
Sharpspring
AUGUST 21, 2020
If you’ve ever kept an address book, then you’ve already been introduced to the most basic level of customer relationship management (CRM). While printed organizational products may no longer be the most efficient way to keep tabs on customer contact information, they were definitely the jumping-off point for the evolution of CRM software. In this quick initial guide to CRM software, you’ll get an overview of everything there is to know about customer relationship management.
PFL
AUGUST 21, 2020
Get 10 tips from author Frances Frei about how to lead with confidence in unstable economic times and personalize your leadership style. The post Leadership Unleashed: CMO Book Club Recap appeared first on PFL.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Cortex
AUGUST 21, 2020
Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. 829. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period. 1 year, July 2019- July 2020.
FMG Suite
AUGUST 21, 2020
In the last few months, webinars have gone from a nice idea, to an absolute necessity for advisors looking to connect with and educate their networks. But how do you get started hosting a webinar – and how do you ensure its success? Watch this webinar about webinars, and learn how to: Implement the right tech tools. Drive registrations. Customize a presentation template to work for you.
Televerde
AUGUST 21, 2020
Available on Demand | Duration: 1 Hour. In an ever-evolving and disrupted world, Marketers and Marketing is at a crossroads. There’s a need to find the right path forward in an even more digitally dependent world which requires not only a strategic pivot, but a reframe of thinking and execution. According to Gartner’s recent CMO study, only 52 percent of CMOs believe their marketing teams are adaptable and resourceful enough to make the shift.
ClearVoice
AUGUST 21, 2020
This content is password protected. To view it please enter your password below: Password: The post Protected: Examples of Animated Videos appeared first on ClearVoice.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
AUGUST 21, 2020
In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. Episode Transcript. Jason Rodriguez: Welcome to Delivering, a podcast for the email industry from strategy to design, code of leadership and everything in between.
Metadata
AUGUST 21, 2020
On this week’s episode of By Marketers for Marketers, Jason Widup, VP of Marketing at Metadata.io, and Mark Huber, Metadata’s Director of Growth, discuss how to measure ABM. How to Measure ABM As a marketer, you have to manage several different programs at once, from ABM to Demand Generation to Brand campaigns. In this episode, we’ll go over the different ways to measure each of of them, and how to think about about the different metrics.
Datafusion Solutions
AUGUST 21, 2020
Technographics is all about better understanding a customer through analysis of their technology stack. In the present era, technology is the fuel for businesses, as an acknowledgement of this data-driven trend, the technographic attempt at segmenting technology, at a granular level, on various parameters. In other words, Technology + Demographics = Technographics!
Metadata
AUGUST 21, 2020
Are you a marketer looking to increase revenue by closing more deals? Or, perhaps, you’re trying to develop a holistic upgrade to your product or service’s customer touch points. It’s no secret that an effective demand generation strategy can help achieve these goals. More businesses are looking to better attain, nurture, and retain customers through their marketing strategies with enhanced demand generation, and you want in on the action.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Full Circle Insights
AUGUST 21, 2020
Campaign attribution data in the digital marketing space will help you become ruthlessly efficient at investing in campaigns by linking marketing touches to revenue. That’s important, especially in uncertain times when budgets are tight. But campaign attribution is just one piece of the puzzle. To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to
Biznology
AUGUST 21, 2020
Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week we will continue with the theme of change management, learning/continuous improvement and innovation, with a focus on effectively fostering innovation and experimentation at both the team and organizational level. There are some really great tips and exercises (see Sydney Finkelstein’s “change notebook”) to cultivate and inculcate an ethos of continuous improvement and meani
Full Circle Insights
AUGUST 21, 2020
For years, industry talk about the CMO role tended to focus on CMO’s shorter than average tenure in the C-suite when compared to peers. More recently, the scuttlebutt turned more ominous for CMOs, when three household-name brands (Johnson & Johnson, McDonald’s and Uber) parted ways with their CMOs with no intention of replacing them. Fast-forward a year, and one of those brands (McDonald’s) decided they need a global CMO after all.
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