Tue.Apr 07, 2020

7 Steps to Create a Helpful Interim Content Marketing Strategy

Content Marketing Institute

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy.

Help 99

The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Inbound Marketing 101: Part One – What Is It?


For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold.

Pitch Perfect: Selling Into Human Resources


Workplace services. Compensation. Recruitment. New employee orientation. Human Resources controls a growing piece of the budget. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” you ask.

CMO 282

More Trending

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

Survey 204

Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.”

Why is content curation full of quality and quantity


Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Credit: Social Pilot. .

Empty Nesters


Steve felt trapped. On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

13 Things We’ve Learned About Onboarding Remote Employees


We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well.

Video 125

Content Marketing Has Never Been More Important — Here’s Why

Square 2 Marketing

Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family. You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before.

Key Takeaways from the Best Content Marketing Campaigns We’ve Seen


What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You're not changing the channel when a piece of content is giving you the exact thing or answer you've been searching for. Here's a quick look at the brands who are nailing this.

13 Awesome Cooking Video Ideas


Are you the type of person people always ask recipes from? Do you love spending time in the kitchen, cooking, and experimenting? If so, you might want to use your skills to make beautiful videos and share them online.

Video 83

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Doing Content Marketing Right in the Age of COVID-19


The the demand for products and services doesn’t go away, even as most of the world is facing a “stay at home” order. The question is: how can brands fulfill that demand and create awareness for consumers?

Aging 82

Why and How to Bring Empathy Into Your Content


Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content.

Best display advertising campaign: ATG


We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design.

Marketing Attribution | Why Sales Leaders Should Be in the Know


Are you a sales leader? If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? .

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How AuditBoard is Using Outreach to Optimize Their WFH Teams


If you're used to managing your sales team in an office, the sudden switch to remove work during shelter-in-place is not easy. One outcome, however, is the outpouring of support for each other in our community.

Digital Marketing Amidst Coronavirus (COVID-19)


The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Digital Marketing Coronavirus

A Parents Secret Weapon During Quarantine: Activities + Resources


The family is stuck at home for who-knows-how-long-now, and you’re starting to run out of ideas. Playgrounds and public spaces are off-limits, you need to squeeze in time to work from home too. Naturally, Your no-screens no-snacks ideology is not as strict as it used to be.

Pandemic Reading for B2B Marketers


As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Create Your Own Cooking Videos at Home


We’ve been stuck at home for a while now due to the corona virus, and people are starting to get a little stir-crazy. We’ve seen an uptick in food videos coming our way on social media (we thanks for the love!)

Video 74

Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email Communication During COVID-19


Though the initial rush of COVID-19 emails may have subsided, the need for email marketing to be empathetic and helpful during these times hasn’t (and never should).

Writing in the New Normal: Can Your Message Still Help People During COVID-19?


A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now.

From UX to CX: Expanding the Experience

Blue Flame Thinking

Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps and bounds. Companies have come to realize the importance of offering engaging user experiences to their customers.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.