Tue.Apr 07, 2020

7 Steps to Create a Helpful Interim Content Marketing Strategy

Content Marketing Institute

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy.

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The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing

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Inbound Marketing 101: Part One – What Is It?


For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold.

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena


From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so.

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More Trending

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

You know how important content marketing is in the 21 st century. Especially right now, you know that today’s customers tune out salesy ads and flashy promos. But you also know that you’re on a tight budget. “Is Is there such a thing as budget-friendly content marketing?” you ask.

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Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.”

Digital Marketing Amidst Coronavirus (COVID-19)


The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Digital Marketing Coronavirus

Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Empty Nesters


Steve felt trapped. On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about.

Why is content curation full of quality and quantity


Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Credit: Social Pilot. .

Content Marketing Has Never Been More Important — Here’s Why

Square 2 Marketing

Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family. You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before.

13 Awesome Cooking Video Ideas


Are you the type of person people always ask recipes from? Do you love spending time in the kitchen, cooking, and experimenting? If so, you might want to use your skills to make beautiful videos and share them online.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Doing Content Marketing Right in the Age of COVID-19


The the demand for products and services doesn’t go away, even as most of the world is facing a “stay at home” order. The question is: how can brands fulfill that demand and create awareness for consumers?

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Key Takeaways from the Best Content Marketing Campaigns We’ve Seen


What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You're not changing the channel when a piece of content is giving you the exact thing or answer you've been searching for. Here's a quick look at the brands who are nailing this.

How AuditBoard is Using Outreach to Optimize Their WFH Teams


If you're used to managing your sales team in an office, the sudden switch to remove work during shelter-in-place is not easy. One outcome, however, is the outpouring of support for each other in our community.

A Parents Secret Weapon During Quarantine: Activities + Resources


The family is stuck at home for who-knows-how-long-now, and you’re starting to run out of ideas. Playgrounds and public spaces are off-limits, you need to squeeze in time to work from home too. Naturally, Your no-screens no-snacks ideology is not as strict as it used to be.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Pandemic Reading for B2B Marketers


As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients.

How to Create Your Own Cooking Videos at Home


We’ve been stuck at home for a while now due to the corona virus, and people are starting to get a little stir-crazy. We’ve seen an uptick in food videos coming our way on social media (we thanks for the love!)

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Why SEO During COVID-19 Pandemic?


With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has changed how people engage with brands and do business on a massive scale.

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Marketing Attribution | Why Sales Leaders Should Be in the Know


Are you a sales leader? If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? .

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email Communication During COVID-19


Though the initial rush of COVID-19 emails may have subsided, the need for email marketing to be empathetic and helpful during these times hasn’t (and never should).

13 Things We’ve Learned About Onboarding Remote Employees


We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well.

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Writing in the New Normal: Can Your Message Still Help People During COVID-19?


A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now.

Embrace Your Human Skills | The Future of Work Is Automated & Human


With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!