Content Marketing Institute
APRIL 7, 2020
Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.
Fusion Marketing Partners
APRIL 7, 2020
Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […].
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BenchmarkONE
APRIL 7, 2020
For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold. Early in the 21st century, marketers began a new method for finding and connecting with customers: inbound marketing. Inbound marketing turns traditional marketing efforts on its head.
Webbiquity
APRIL 7, 2020
From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. That’s even more the case now when so many professionals are working from home, many for the first time.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zoominfo
APRIL 7, 2020
Workplace services. Compensation. Recruitment. New employee orientation. Human Resources controls a growing piece of the budget. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vision Edge Marketing
APRIL 7, 2020
David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.” A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates.
InsightSquared
APRIL 7, 2020
Are you looking to step into the realm of RevOps in 2020? This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason. According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. This focus on alignment–of people, processes, data and technology—is becoming even more important as we brace for increased uncertainty across the sales landscape. .
Zoominfo
APRIL 7, 2020
Workplace services. Compensation. Recruitment. New employee orientation. Human Resources controls a growing piece of the budget. But how do you break in? HR leaders have one customer – and that’s the employee. Sales leader Jill Konrath has some pointed questions about the buying process for HR leaders, so she interviewed L. David Kingsley, Chief People Officer at Vlocity (formerly Head of Global Strategy at Salesforce).
Adobe Experience Cloud Blog
APRIL 7, 2020
With all of the hype about AI and machine learning transforming how business is done, it’s easy to focus on automation and data at the expense of letting the human elements atrophy. It’s obvious that robots are here to stay. And they’re doing more and more kinds of work that only humans had previously been able to do. This has many workers worried and wondering how to robot-proof their jobs, and with good reason as McKinsey reports that up to 800 million workers are expected to be displaced by a
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Brandpoint
APRIL 7, 2020
A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now. Not when people are dealing with serious life-changing realities of the pandemic, both health-related and economic.
Spiralytics
APRIL 7, 2020
The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit.
The Daily Egg
APRIL 7, 2020
The right image can make or break your site. People remember more than 2,000 pictures with at least 90% accuracy. That means it only takes one good image to cement your brand in their mind forever. That’s why my website design team spends so much time picking the right image for our clients. Not only […]. The post How to Use Images/Visuals to Boost Website Conversion Rate appeared first on The Daily Egg.
Brightedge
APRIL 7, 2020
With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has changed how people engage with brands and do business on a massive scale. Businesses that know how to adjust to the changing marketplace will not only strengthen themselves now, but also set themselves up for success in the future.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Scoop.it
APRIL 7, 2020
Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Credit: Social Pilot. . But most people, generally, don’t think that content curation is quality content. A lot of people think that we can only accumulate content using content curation, however, it is not true. 68% of people still use content curation tools for content marketin
Sprout Social
APRIL 7, 2020
If March felt like the longest month of the year so far, you’re not the only one feeling this way. COVID-19 has dominated headlines since January when the first U.S. case was made public. In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores.
ConvertKit
APRIL 7, 2020
Steve felt trapped. On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about. But somewhere along the way, he’d lost that sense of imagination. Why did he feel so trapped in a life he’d created, a life he’d worked for, a life he’d always wanted?
Heinz Marketing
APRIL 7, 2020
By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. That crisis caused much anxiety for me and many of my coworkers.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Bannerflow
APRIL 7, 2020
We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.
Outreach
APRIL 7, 2020
If you're used to managing your sales team in an office, the sudden switch to remove work during shelter-in-place is not easy. One outcome, however, is the outpouring of support for each other in our community. Our goal for this time (when we're not working hard to make the Unleash Virtual Summit awesome) is to provide a platform for salespeople to share how they're working through the uncertainty.
Magisto
APRIL 7, 2020
We’ve been stuck at home for a while now due to the corona virus, and people are starting to get a little stir-crazy. We’ve seen an uptick in food videos coming our way on social media (we thanks for the love!) We’ve also gotten a TON of requests for a tutorial on how to make your own cooking videos at home so we thought we’d give you the rundown here – expert tips included.
DivvyHQ
APRIL 7, 2020
What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You're not changing the channel when a piece of content is giving you the exact thing or answer you've been searching for. Here's a quick look at the brands who are nailing this.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Hubspot
APRIL 7, 2020
I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn't as popular a couple of years ago, it definitely is now. Plus, online shopping makes the experience easier for the customer since they don't have to leave their homes to make a purchase.
MarketMuse
APRIL 7, 2020
MarketMuse content briefs enable writers to be exponentially more efficient and consistent in creating high-quality content. The post What Is a MarketMuse Content Brief? appeared first on MarketMuse.
Convert
APRIL 7, 2020
The purpose of conversion rate optimization (CRO) is to convince web users to behave in a certain way upon visiting a website, opening an email, or reading a blog post. The desired behavior is one that would transform the user into a paying customer, a brand advocate, or a lead qualified to become one of.
Content4Demand
APRIL 7, 2020
As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients. Right now, I’m reading to learn how companies are forging new paths with their content marketing plans, and I’m looking for new trends and lessons they’ve learned from their trials.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Square 2 Marketing
APRIL 7, 2020
Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family. You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services.
Stevens & Tate
APRIL 7, 2020
Every company’s goal is to succeed and in order to succeed, it has to grow. A business that doesn’t grow won’t succeed in the long run. There are two ways that your business can grow: organically and inorganically. Inorganic growth is driven by capital; for example, via a merger or acquisition. Organic growth is driven by the resources your company already has, such as your experience, relationships, knowledge, visibility, reputation, and more.
The Lead Agency
APRIL 7, 2020
A key factor in resilience is adaptability. – Forbes, March 2020 Considering current circumstances, businesses should understand the significance of this statement. There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively and ensure their marketing plan is reflective of that sensitivity.
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