Tue.Apr 07, 2020

7 Steps to Create a Helpful Interim Content Marketing Strategy

Content Marketing Institute

Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute. Company News

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The Upside of Marketing in a Down Economy

Fusion Marketing Partners

Yes, it’s tough out there. As I write this, we are all faced with the specter of the invisible coronavirus […]. Marketing Marketing Strategy Business to Business Marketing Upside of marketing


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Inbound Marketing 101: Part One – What Is It?


For hundreds of years, businesses practiced only one form of promotions: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hopes that they’d buy what you sold. Early in the 21st century, marketers began a new method for finding and connecting with customers: inbound marketing. Inbound marketing turns traditional marketing efforts on its head.

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships. About 55% believe that marketing personalization leads to higher rates of sales conversions and future growth.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Pitch Perfect: Selling Into Human Resources


Workplace services. Compensation. Recruitment. New employee orientation. Human Resources controls a growing piece of the budget. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know. B2B Recruiting

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How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd


These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

The Entrepreneur Interview Series #24: Amber Christian, Bella Scena


From startups to the Fortune 100, meetings are a way of life for business professionals. Though vital for collaboration and project management, they are (too) often viewed as impediments to productivity. Running productive meetings is a challenge even when everyone is face to face in the same room. That’s even more the case now when so many professionals are working from home, many for the first time.

Revealing the Why Behind Poor Customer Experience

Measure Up Marketing

David Angelow, a colleague here in Austin, says “differentiating by experience is one of the most successful ways to create an advantage and put distance between your brand and that of your competitors.” A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates.

Why is content curation full of quality and quantity


Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation. . Credit: Social Pilot. . But most people, generally, don’t think that content curation is quality content. A lot of people think that we can only accumulate content using content curation, however, it is not true.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Empty Nesters


Steve felt trapped. On the outside, his life looked great; he was an industrial engineer at the top of his career, managing a huge team and a multi-million dollar budget for building a new hospital – something he’d always dreamed about. But somewhere along the way, he’d lost that sense of imagination. Why did he feel so trapped in a life he’d created, a life he’d worked for, a life he’d always wanted? He wasn’t sure. But he did start to wonder, when exactly did he stop feeling free?

Lessons From a Crisis: 6 Essential Actions for Business Leaders

Heinz Marketing

By Maria Geokezas , VP of Client Services at Heinz Marketing. For most business leaders, navigating through a global health crisis which then turns into a global economic crisis is a skill that is rarely, if ever, used. I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. That crisis caused much anxiety for me and many of my coworkers. It was an awful, scary time.

Key Takeaways from the Best Content Marketing Campaigns We’ve Seen


What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You're not changing the channel when a piece of content is giving you the exact thing or answer you've been searching for. Here's a quick look at the brands who are nailing this.

13 Things We’ve Learned About Onboarding Remote Employees


We’re living in unprecedented times. As things stretch on, we all have to adapt to this new normal. For companies, figuring out how to onboard new employees remotely is now a must-do activity. If your existing staff is already working from home, it’s a safe bet your new hires will be as well. But how do you get them up and running without ever setting foot in the office? Remote onboarding. But how do you actually go about onboarding remote employees?

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Marketing Has Never Been More Important — Here’s Why

Square 2 Marketing

Publishing Has To Pick Up For Customers, Prospects, Partners, Friends And Family. You may have noticed a ton of content being published, primarily on social media, and it’s not by accident. Content marketing is more important to your lead generation efforts than ever before. People are out there looking for information related to your company, products and services. But they’re not all ready to jump on a call and talk to a sales rep.

13 Awesome Cooking Video Ideas


Are you the type of person people always ask recipes from? Do you love spending time in the kitchen, cooking, and experimenting? If so, you might want to use your skills to make beautiful videos and share them online. This can be something you do for fun as a hobby, and sometimes it can also evolve to an actual part-time job. If you’d like to start filming your cooking videos, start by getting inspired by some of these ideas.

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Doing Content Marketing Right in the Age of COVID-19


The the demand for products and services doesn’t go away, even as most of the world is facing a “stay at home” order. The question is: how can brands fulfill that demand and create awareness for consumers? With social distancing it’s quite simple – online research and shopping, both of which require content to peruse online. Fact: Attention on online content is 39% greater during this Coronavirus pandemic than pre. Nudge.

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How AuditBoard is Using Outreach to Optimize Their WFH Teams


If you're used to managing your sales team in an office, the sudden switch to remove work during shelter-in-place is not easy. One outcome, however, is the outpouring of support for each other in our community. Our goal for this time (when we're not working hard to make the Unleash Virtual Summit awesome) is to provide a platform for salespeople to share how they're working through the uncertainty.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Digital Marketing Amidst Coronavirus (COVID-19)


The Coronavirus (COVID-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Digital Marketing Coronavirus

A Parents Secret Weapon During Quarantine: Activities + Resources


The family is stuck at home for who-knows-how-long-now, and you’re starting to run out of ideas. Playgrounds and public spaces are off-limits, you need to squeeze in time to work from home too. Naturally, Your no-screens no-snacks ideology is not as strict as it used to be. Let them grab a bag of chips and scroll through TikTok for 3 hours. You say, desperate times call for desperate measures? We say – we hear you and we feel you! This is war, and we’re here to arm you.

Best display advertising campaign: ATG


We are delighted to award the first winner of Bannerflow’s quarterly best display campaign competition for 2020. Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG.

How to Create Your Own Cooking Videos at Home


We’ve been stuck at home for a while now due to the corona virus, and people are starting to get a little stir-crazy. We’ve seen an uptick in food videos coming our way on social media (we thanks for the love!) We’ve also gotten a TON of requests for a tutorial on how to make your own cooking videos at home so we thought we’d give you the rundown here – expert tips included. Read on to learn how to create your own drool-worthy demos from the comfort of your own home!

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email Communication During COVID-19


Though the initial rush of COVID-19 emails may have subsided, the need for email marketing to be empathetic and helpful during these times hasn’t (and never should). Much like you, here at Litmus we’ve been getting plenty of emails in our inboxes about what companies are doing to support their employees, their subscribers, and the community as a whole, and we’ve been taking a close look at how those companies stay connected to their subscribers using the most powerful channel they’ve got: email.

Writing in the New Normal: Can Your Message Still Help People During COVID-19?


A few months ago, you were ideating and creating a spring campaign. The plans you made suited the normal world, one filled with workdays, coffee, gatherings and outings. Now, with the outbreak of the COVID-19 pandemic, those ideas don’t really fit in to the world as we know it now. Not when people are dealing with serious life-changing realities of the pandemic, both health-related and economic.

Pandemic Reading for B2B Marketers


As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients. Right now, I’m reading to learn how companies are forging new paths with their content marketing plans, and I’m looking for new trends and lessons they’ve learned from their trials.

From UX to CX: Expanding the Experience

Blue Flame Thinking

Over the last 10+ years, the popularity and focus on UX for digital products and properties has grown by leaps and bounds. Companies have come to realize the importance of offering engaging user experiences to their customers. Otherwise, they risk losing them to competitors who have invested time and money into improving their product and service experiences. An interesting side effect of this enhanced focus on UX is that users have become more sophisticated.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.