Biznology
MARCH 9, 2018
If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. You’ll find out how to maximize your time and efforts on search marketing in 2018. The key is knowing how to do less and focus on your core channels.
Contently
MARCH 9, 2018
In July 2017, Kylie Jenner posted an image of herself wearing Beats by Dre headphones on Instagram. The shot shows Jenner’s profile, brushed bronze with makeup. It’s perfectly lit against a lush brown backdrop. Over her ears rest a pair of metallic Beats, with the logo right in the center of the photo. To date, more than 2.1 million have liked the post.
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Marketing Insider Group
MARCH 9, 2018
For the 165th episode of TheMarketing Book Podcast, I interviewed Deb Calvert, co-author of Stop Selling & Start Leading: How to Make Extraordinary Sales Happen. In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, […].
Vidyard
MARCH 9, 2018
Personalized videos. You have to see them to truly understand the magic of seeing your name appear realistically on coffee cups, in newspaper headlines— maybe even in skywriting! Before the magic happens; however, there’s a lot of careful planning that goes into putting together a great personalized video. If you’re interested in creating your own personalized video (or even just curious about the process), here are some key principles to keep in mind to ensure that your hard w
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kapost
MARCH 9, 2018
It will come as a shock to exactly none of you that the buyer’s journey has undergone a major transformation in recent years. We know this in part because we. The post How the Buyer’s Journey Has Changed appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Albacross
MARCH 9, 2018
Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. Leads are the lifeblood of your business. If you can ensure a steady supply of eager leads, then everything else falls into place. With Albacross’ lead tool, you can generate new leads in three main ways.
Hubspot
MARCH 9, 2018
Events kicked off today for SXSW -- a multi-day series of festivals and conferences in Austin, TX -- with a jam-packed, star-studded lineup of interviews and panels on the convergence of interactive, film, and music. Among those sessions was the "SXSW Report on Trust: Gov’t, Tech & Media" a discussion with none other than journalist Dan Rather, joined by a panel of experts to weigh in on the annual Trust Barometer: a flash poll of event attendees conducted by SXSW and communications firm Ede
DivvyHQ
MARCH 9, 2018
The New York-based Wallace Foundation seeks to provide ideas and information for practitioners, policymakers and organizations working to improve learning and enrichment for disadvantaged children and foster the vitality of the arts for everyone. According to Managing Editor Lauren Sanders, demand for the foundation’s commissioned research reports and other products has blossomed over the past decade, as more and more arts and education organizations seek to improve their effectiveness through d
Bionic
MARCH 9, 2018
Without the right system, it’s nearly impossible to avoid making mistakes when creating media plans. And when mistakes are made, it’s nearly impossible to detect and fix them. With its latest upgrade, Bionic adds Audit Trails and Super Undo to its unparalleled set of media planning quality controls. Media Plans Are Complicated Beasts. Media plans are ever-changing, super-complicated schedules.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Convert
MARCH 9, 2018
Some quizzes tell you whether your personality is more a “spring” or an “autumn.” Some tell you whether or not the Data Protection Authority has the legal right to fine your company for millions of dollars. Guess which one this is. It’s time to play, is this GDPR compliant? 1. This is compliant. This isn’t.
Adobe Experience Cloud Blog
MARCH 9, 2018
Ever get the feeling that you’re swamped by an avalanche of emails? Me too. On an average, we receive about 121 emails a day —and this number is set to rise to 140 this year. Now I don’t know about you, but in my book, that’s a lot! And these are just emails from people we work with. It can tank your productivity before you’ve even begun your day.
Content Marketing Institute
MARCH 9, 2018
Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propose a new alliterative truth: “Quality is queen.”. But how do we make it happen? In an interesting (and somewhat counterintuitive) twist, it turns out Agile marketing teams may have a good answer because they are more likely to prioritize quality than their traditional or ad-hoc process counterparts, a
Heinz Marketing
MARCH 9, 2018
Below is an email I sent to our entire team this week. As I mention in the introduction, I don’t believe in requiring everyone at Heinz to follow a specific productivity methodology or system. But I’ve also found that certain guiding principles are critical to whatever system you choose (formal, informal or otherwise) to increase your productivity, impact and success.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MARCH 9, 2018
They say you learn more through failure than success. After building bots for a few years, I'd say I definitely agree. While I've had a head start, I know many businesses are thinking about bots for the first time. That’s why I want to share ten things I wish I knew before I started. Learn from my mistakes and build better Facebook Messenger bots, sooner. 1.
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