5 Marketers Reveal How They Understand & Influence Consumer Behavior
OCTOBER 13, 2019
As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed.". If you haven't seen Legally Blonde , Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience. According to Salesforce , 76% of consumers expect companies to understand their needs and expectations. In other words, customers want companies to understand their behavior.