Fri.Jan 24, 2025

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Why smart marketers should front-load spending in 2025

Martech

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years. As I said in my earlier post here on MarTech, I’m not a predictions guy.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. Sales analytics software is the key tool that turns the massive volumes of data in CRMs, data platforms, martech tools, and other key sources into clear, actionable insights that empower teams

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How to use modern language models for enhanced sentiment analysis

Martech

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment uncovering the context, emotion and intent that drive opinions.

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10 UK social media trends for 2025

Sprout Social

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride. Need to focus your resources?

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Marketing automation vendor Act-On acquired for $53 million

Martech

Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $53.2 million for Act-On, with $20 million in cash and the remainder in stocks and warrants. Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns.

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10 Persuasion Techniques That Don’t Feel Fake

The Daily Egg

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of. The post 10 Persuasion Techniques That Dont Feel Fake appeared first on The Daily Egg.

Act-On 96
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12 Best Free Sites to Find Stunning Images Online (No Strings Attached)

Optinmonster

Images are a powerful way to grab attention, tell stories, and make your content stand out. But high-quality visuals often come with a hefty price tag, which isnt ideal if you’re managing a tight budget. Thankfully, there are websites offering beautiful, professional-quality images for free. Whether youre a social media manager creating posts, a web designer building websites, or a marketer working on email campaigns, this guide is here to help.

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The True Cost of Poor Customer Data Management

CMSWire

Cleaning up your customer data management strategy comes down to dodging these common traps. Continue reading.

Cost 66
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Make the Most of Videos With Long-Form Content Repurposing

Single Grain

This post is all about long-form content repurposing. Repurposing content is by no means a new idea, but with more online users consuming bite-sized videos, it can be challenging to do this with as much efficacy as in say a year or two ago. How can marketers repurpose long-form content into short videos, infographics, and other media types? It comes down to building a fully fleshed-out content strategy that utilizes all of your brand’s video assets.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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7 Signs your Needs Sales Enablement Software

Seismic

The stakes are higher than ever in todays sales environment. Lofty goals, fierce competition, and relentless pressure are the new normal. Heres a telling stat: SaaS companies can only expect 50-60% of their ramped reps to hit quota. So, what separates the top performers from the rest? Hint: Its not strictly effort its the tools they use.Business2Community states, Successful salespeople know that the right tools in their arsenal can mean the difference between a deal and a dud.In this article, w

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What is a Headline? Answers From Copywriting Legends

The Daily Egg

Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media. The post What is a Headline? Answers From Copywriting Legends appeared first on The Daily Egg.

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Why Popups Are Like Cheap Rental Cars (And What You Should Be Using Instead)

Optinmonster

Let me set the scene: Its July 2024. Were staying at the Venetian in Las Vegas, leaving the next day to drive to Malibu. Weve got four hours to kill before we have to meet the rest of our crew for dinner, and I get the bright idea, Lets rent a car and drive to the Hoover Dam! My family looks at me with blank stares, then jumps up with excitement, Lets GOOOO!!!

Outgrow 59
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Don’t Risk Playing It Safe: B2B Lessons from Leaders Leap

Drew Neisser

Playing it safe might feel smart, but its the riskiest move of all. In this episode, Drew Neisser sits down with Steve Dennis , author of Leaders Leap , to explore the critical moments when leaders must embrace risk, drive innovation, and challenge the status quo. In this episode: What Got You Here Wont Get You There: Why past successes might not guarantee future results, and how to adapt to a rapidly changing environment.

B2B 52
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Top 5 B2B Marketing Challenges and Strategies to Win Big

Schubert B2B

Lets be real B2B marketing isn’t a walk in the park. From chasing quality leads to keeping up with a changing digital landscape, there are many B2B marketing challenges to solve. If youre feeling the pain, youre not alone. Here are five common struggles B2B marketers face and easy-to-digest tips to crush them. 1. Finding Leads That Convert Sure, getting leads is cool, but lets be honest when it comes to B2B lead generation , high-quality leads matter most.

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The Only Elements You Need on a Contact Us Page

The Daily Egg

Tired of combing through the long lists of what you need on a Contact Us page? Well, Ive narrowed it down to the only elements. The post The Only Elements You Need on a Contact Us Page appeared first on The Daily Egg.

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Modern JUnit Testing: From Unit to Integration Testing

Valasys

JUnit testing is an essential part of building reliable Java applications. Modern JUnit testing goes beyond traditional unit tests by introducing advanced practices and features to ensure comprehensive validation. It includes support for integration testing, parameterized tests, and custom extensions. If makes the testing process more efficient and effective.

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Driving Growth with SalesIntel: Why We’re a G2 Momentum Leader in B2B Sales Intelligence

SalesIntel

Today, where the competition is immense, success demands more than ambition. It requires actionable insights, precise targeting, and a trusted partner that fuels growth. Given that you have a wide spectrum of AI and sales intelligence tools, you cannot keep trying and switching to the data partners. Businesses need tools that not only adapt to market challenges but also empower teams to stay ahead of the curve.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Artificial Intelligence in Software Testing: Implementation Approaches

Valasys

Software development organizations now need to be able to produce high-quality solutions in the shortest amount of time in order to meet consumer demands in today’s fast-changing digital environment. That is why organizations are seeking innovative practices that would help them make the software development and testing stages shorter. Software testing is one of those fields that has been impacted by the development of Artificial Intelligence (AI), as the subsequent segment explains.

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Driving Mid-Market Growth: Why SalesIntel is the Easiest to Use & Highest-Performing B2B Data Provider (G2 Rated)

SalesIntel

Mid-market businesses often find themselves in a unique position. They face the same competitive pressures as larger enterprises but lack the extensive resources that big corporations enjoy. At the same time, they need solutions that are scalable, effective, and easy to implement. Thats where SalesIntel comes in, empowering mid-market companies with accurate, actionable, and user-friendly B2B data solutions.

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Implementing AI-Powered Testing: Modern Automation Strategies

Valasys

Since the world today runs on digital services, there is a need to deliver software both efficiently as well as effectively. Application owners and business leaders are challenged to deliver applications quickly and at the same time with performance and reliability in mind. Although traditional testing is appropriate, it has certain drawbacks and can hardly accommodate the rapidly growing volume and high complexity of todays software.

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SalesIntel: The G2 Leader in Enterprise Sales Intelligence – Driving Momentum and Customer Success

SalesIntel

Enterprise sales teams face mounting pressure to deliver results faster, smarter, and more efficiently than ever before. Success hinges on having a reliable partner that doesnt just provide data but transforms it into actionable insights that drive growth. Thats where SalesIntel excels. As the G2 leader in enterprise sales intelligence, SalesIntel is more than a tool for enterprises.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Designing for Accessibility: Why Inclusive Web Design Matters in 2025

Bluetext

Accessible web design isnt just a regulatory box to checkits a commitment to inclusivity that benefits all users. As digital experiences become central to daily life, designing for accessibility ensures your website serves the widest possible audience. Moreover, inclusive design fosters brand loyalty , enhances user satisfaction, and aligns with ethical principles.

Design 26
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Cutting through social media noise: Strategies to navigating a cluttered social media landscape

Sprout Social

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. How and when should you respond to customers when your brand receives thousands of inbound messages a day?