Sun.Feb 02, 2025

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How to Respond to Reviews Like a Pro: Tips & Templates

SocialPilot

Getting online reviews is great for your business. How do you respond to those reviews? Thats where the real opportunity lies. Now, responding to positive reviews feels effortless. But those tricky negative ones, thats where the real challenge lies. If youve ever felt nervous about replying to a negative or any type of review, you’re not alone.

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The Recipe for Content That Creates Mental Availability

B2B Marketing Directions

Key Takeaways If your company isn't in a potential buyer's initial consideration set, your odds of making a sale are no greater than 17%. * To improve your chances of being included in buyers' initial consideration sets, you must increase your company's mental availability with prospective buyers. Boosting mental availability requires marketing messaging and content that links your company to buyer needs and is memorable and easy to consume.

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10 Lawyer SEO Strategies to Generate More Leads

Go Beyond SEO

In today’s digital age, having a robust online presence is crucial for attracting new clients to your legal practice. Lawyer SEO strategies can significantly enhance your visibility and credibility, helping you stand out in a competitive market. Here are some effective strategies that can help generate more leads and grow your practice. 1. Understanding Your Target Audience Knowing who your ideal clients are can help you tailor your SEO strategies to meet their specific needs.

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Get the full picture with Power BI and Oktopost

Oktopost

As B2B marketers, we know social media drives how people connect, learn, and make decisions. Its not just a channelits the frontline of our success. Thriving in this space means mastering its unique dynamics to build awareness, drive sales, and retain customers. But heres the challenge: most tools werent built for B2Btheyre designed with consumer brands in mind.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Thought Leader and Influencer Interview with Dave Ulrich, Professor, Advisor, RBL Group, University of Michigan

Thinkers360

At a Glance Dave Ulrich, Professor, Advisor, RBL Group, University of Michigan Focus Areas : HR, Leadership, Management. Thinkers360 In-Depth Profile & Portfolio: Dave Ulrich Social Media: LinkedIn | X Highlighted Content : What are New Expectations for First-Line Leaders? , Leadership Code 4.0: An Evidence-Based View of Effective Leadership. Books: Reinventing the Organization , Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It.