Martech
FEBRUARY 11, 2025
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.
Marketing Insider Group
FEBRUARY 11, 2025
Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. This article explores the steps to optimize your blog for higher conversions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vision Edge Marketing
FEBRUARY 11, 2025
When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Trust is the unseen force that binds successful B2B relationships. It reduces risk , encourages collaboration, and supports better decision-making all which contribute to creating business value.
Zoominfo
FEBRUARY 11, 2025
Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
FEBRUARY 11, 2025
Want to turn webinars into a powerhouse for lead generation and nurturing? As a HubSpot consultant and marketing strategist, Im always talking with clients about this! So lets dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement all while keeping your tech stack simple. Below are just a few of the systems we use to turn webinars into growth engines but seeing how they work matters.
Sprout Social
FEBRUARY 11, 2025
Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.
Televerde
FEBRUARY 11, 2025
Demand generation has never been more critical. In 2025, businesses must move beyond outdated marketing and sales silos and adopt integrated, data-driven strategies that drive engagement, nurture leads, and accelerate revenue growth. Marketing and sales are no longer separate functionsthey must operate as one unified motion, aligning efforts to create seamless customer experiences and maximize conversion opportunities.
ClearVoice
FEBRUARY 11, 2025
What is voice search? Voice search lets you speak search queries instead of typing them. This hands-free technology uses voice recognition software to understand and process spoken words, with assistants like Siri, Alexa, and Google delivering results. Why is voice search important? Voice search is important because its changing how people search online.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Televerde
FEBRUARY 11, 2025
Lead generation isnt what it used to be. Gone are the days when a cold call or a single email blast could fill a sales pipeline. Todays buyers are everywherescrolling through social media, checking emails, attending webinars, reading blog posts, and even interacting with brands via chatbots. To keep up, businesses need more than just a presencethey need a cohesive strategy that connects every touchpoint.
Go Beyond SEO
FEBRUARY 11, 2025
In todays digital world, responsive design has become an indispensable aspect of web development. With the increasing use of mobile devices for browsing the internet, websites must adapt to various screen sizes and devices. In this blog, well explore why responsive design is so crucial to web development and how it enhances user experience. What is Responsive Design?
Ahrefs
FEBRUARY 11, 2025
Content dates, traffic dips. Its a tale as old as web 1.0. But recently Ive cottoned on to a new strategy thats helping me claw back some of those lost visits. Its simple: fill topic gaps in your content.
CMSWire
FEBRUARY 11, 2025
Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Lake B2B
FEBRUARY 11, 2025
In the modern business landscape, data has become a strategic asset, especially for B2B organizations that are looking to gain a competitive edge. Sales intelligence data, referring to information collected about prospects, customers, and market trends has emerged as a key tool in making smarter, data-driven decisions.
Content Marketing Institute
FEBRUARY 11, 2025
The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.
Walker Sands
FEBRUARY 11, 2025
As leaders in B2B technology marketing, its our responsibility (and passion!) to keep tabs on top digital trends. Unsurprisingly, AI and specifically GenAI is a major focal point for Walker Sands thats transforming the way we help clients achieve their business goals. Across departments, weve been keeping a close watch on industry developments to better understand where AI is making a meaningful impact versus whats overhyped.
LeanData
FEBRUARY 11, 2025
Before you hire a team of unpaid interns to run your go-to-market processes, review these four customer-proven ways revenue teams have improved productivity using LeanData. The post 4 Ways LeanData Helps Revenue Teams Do More with Less appeared first on LeanData.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
CMSWire
FEBRUARY 11, 2025
OpenAIs chatbot is surging after a period of sluggish growth. After DeepSeek, thats never been more crucial. Continue reading.
Digilant
FEBRUARY 11, 2025
As March Madness 2025 approaches, advertisers have a prime opportunity to connect with engaged audiences during one of the biggest sporting events of the year. In 2024, ad inventory for the mens tournament sold out, generating over $1 billion in revenue for the NCAA , a trend that is expected to continue this year. With an influx of ad dollars, brands need to think beyond traditional placements and focus on creative strategies that capture attention and drive engagement.
CMSWire
FEBRUARY 11, 2025
A customer loyalty program should do more than offer rewards. Continue reading.
Exo B2B
FEBRUARY 11, 2025
B2B marketing goes voice: are you ready? A few years ago, talking to a machine was science fiction. Today, many search engines such as Google and Bing answer our questions by voice, even in a professional context. In B2B, the voice search revolution is underway, and it’s moving much faster than anyone imagined. I spent the weekend working on a content strategy for a client, and I have to say that voice search and the growing use of Bing with AI, among other things, is changing everything.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Salesforce Marketing Cloud
FEBRUARY 11, 2025
When you get set up in Salesforce, adding users is an anticipated step. After all, your users are the ones who will be entering data in Salesforce and using it the most. This said, granting a user login credentials is one piece of the puzzle, and adding users without considering what type of access they need can produce headaches down the road. Get the full user management scoop via this User Management Trailmix on Trailhead, our free, hands-on learning platform.
Fuld & Company Blog
FEBRUARY 11, 2025
In 1910, the BritishLords of the Admiraltymade the momentous decision to whom they would award a major global contract for bunkers as they started to fit out their battleships to sail on fuel oil rather than coal. Shells founder, Marcus Samuel, was hoping to win this lucrative contract, but it went to the emergingAnglo-Persian Oil Company (now BP), much to his chagrin (see my book Liquid Gold Ships ).
Expert insights. Personalized for you.
131 
Let's personalize your content