Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering. In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully.

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B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why yo

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Only B2B

MARCH 6, 2023

Outsourcing has become a popular practice for organizations looking to streamline their operations and increase efficiency. One area where outsourcing can be particularly effective is appointment setting. Appointment setting is a critical aspect of many businesses, but it can also be time-consuming and resource-intensive. Outsourcing appointment setting services can help organizations to focus on their core competencies while still achieving their business goals.

Marketing Management 118

Marketing Management Organization Service High Quality Lead 118

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

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Social Media Media Marketing & Strategy Tagging 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Search Engine Journal

MARCH 6, 2023

Technical SEO tools for agencies abound. What's in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.

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Ad Agencies SEO Tools 96

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Search Engine Journal

MARCH 6, 2023

Mark Zuckerberg announces a new top-level product group to turbocharge the Meta platform with generative AI experiences. The post Meta Announces New Top-Level Product Group For Generative AI appeared first on Search Engine Journal.

Product 94

Product Generation Social Media Facebook 94

DivvyHQ

MARCH 6, 2023

If you’ve heard the hype surrounding ChatGPT, you may be wondering if it would benefit you or your company. After all, it’s free, which can be tough to pass up. However, before diving into the technology, you should ask: What can ChatGPT do for me and my team, and what are its limitations? Find out now in our latest article.

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Marketing AI Paid Search Agency FAQ API 81

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

MARCH 6, 2023

Learn more about Snapchat's newest feature, My AI, and how to use it to better engage with your Snapchat audience. The post Snapchat Launches My AI: A New Social Media Chatbot appeared first on Search Engine Journal.

Social Media 91

Social Media Media Features 91

Martech

MARCH 6, 2023

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.

ROAS 81

ROAS Webinar Metrics Transparency Cost 81

Blue Flame Thinking

MARCH 6, 2023

On July 1st, 2023, Google Analytics 4 (GA4) will officially replace Universal Analytics. At some unknown point between now and then, Google’s new GA4 migration assistant will automatically create a new GA4 property for you, reusing the existing site tags from UA. So what does that mean, and what do you need to do before then? We’ve created this little reference sheet to help you make quick decisions.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Tagging 81

Benchmark Email

MARCH 6, 2023

Email newsletters keep subscribers updated on your latest news, products, and services. But they can be more than just updates; they can offer opportunities for businesses to foster trust with their audiences. If you haven’t yet created an email newsletter, doing so can seem daunting. Luckily, I’ve put together a beginner’s guide to help you… The post The Beginner’s Guide to Writing Your First Email Newsletter appeared first on Benchmark Email.

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Newsletter Advertising Benchmark Service Product 86

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MARCH 6, 2023

LinkedIn's new collaborative articles feature uses AI-powered prompts to encourage users to share knowledge and insights. The post Collaborate On LinkedIn With AI-Driven Articles appeared first on Search Engine Journal.

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Linkedin Features 78

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV?

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option. And recognizing that your public relations efforts begin first within the walls of your company is essential.

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Public Relations Lock-In Work Management PR 65

Only B2B

MARCH 6, 2023

In today’s highly competitive B2B marketplace, generating leads and setting appointments is a critical aspect of any successful sales strategy. But with so many tasks to manage and limited time and resources, many businesses struggle to keep up with the demands of lead generation and appointment setting. One potential solution to this problem is outsourcing these tasks to a specialized provider.

High Quality Lead 62

High Quality Lead Work Management Marketing Management Sales Qualified Leads 62

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Champion Communications

MARCH 6, 2023

What does ChatGPT mean for the channel? What does the career path to CTO look like? And what are the changing demands for the CIO? February was the month of all things C-Suite to AI. From ChatGPT to what a CIO in 2023 looks like, our clients took a closer look into the hottest technology trends. Setting up for what the year ahead may hold, heres what our clients have been talking about this month: GreyOrange Putting the AI in IKEA with micro-fulfillment Buying online has always been convenient f

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Fulfillment Press Differentiation Customer Surveys 62

Televerde

MARCH 6, 2023

With the current talent shortage, time to hire is on the rise. As a result, employers take longer to find qualified candidates from the piles of applications. When you’re short on staff, your business struggles to keep up with daily tasks, which can result in lost revenue. Finding creative and innovative ways to reduce the time to hire ensures you don’t have talent gaps.

Tips 52

Tips Work Management High Quality Lead Marketing Management 52

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. As our online ecosystem has continued to evolve, Google Analytics has largely remained the same until now. Google Analytics has been phased out and Google Analytics 4 has stepped in as its predecessor, increasing the demand for an easier way to configure and manage the platform.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Acrolinx

MARCH 6, 2023

What do we mean when we talk about content strategy, and how does this impact your business? In this episode, Chris Willis chats with Sheri McLeish, the … Continue reading "The Journey From Content Writer to Content Strategist, with Sheri McLeish" The post The Journey From Content Writer to Content Strategist, with Sheri McLeish appeared first on Acrolinx.

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Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

PathFactory

MARCH 6, 2023

The B2B buyer journey isn’t the only thing that has undergone a transformation over the last several years. Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. I sat down with marketing leader Michael Schultz who is no stranger to the changing tides of technology to discuss the importance of B2B content in the modern buyer journey. “A

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Albert

MARCH 6, 2023

Every new year starts with a clear plan for all marketers, filled with an increasing sense of responsibility to deliver The post 6 Advertiser Blind Spots We Must Overcome in 2023 appeared first on Albert.

Advertisements 52

Advertisements Advertising Planning Marketing 52

Genroe

MARCH 6, 2023

When implementing a customer feedback program sending out surveys is a necessary but not sufficient condition for success. To to be successful you to drive change in the organisation using customer feedback information and it’s not always easy. It takes effort, it takes perseverance and it takes a focus on change management. Critical to success […] The post Customer Feedback Governance: Why It Matters and How to Do It Right appeared first on B2B Marketing | Customer Feedback | Net Pr

Customer Surveys 52

Customer Surveys Promotion B2B Marketing B2B 52

Smartyads

MARCH 6, 2023

Contextual targeting is still one of the best ways to serve ads and run campaigns without messing with audience data. Contextual ad targeting method has changed digital advertising thanks to the power of artificial intelligence and the absence of third-party cookies. Meanwhile, programmatic advertising algorithms help move beyond relevant keywords.

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Keywords Advertisements Advertising Ads 52

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Heinz Marketing

MARCH 6, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 91

Smartyads

MARCH 6, 2023

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services. Measuring brand awareness may be difficult, and a sensitive topic for many, but.

Examples 52

Examples Brand Identity Branding Campaigns 52

Only B2B

MARCH 6, 2023

Generating qualified B2B sales leads is a challenge for businesses of all sizes. While there are many conventional ways to generate leads, such as cold calling, email marketing, and advertising, these methods are becoming less effective due to increased competition and changing customer behavior. As a result, businesses are looking for new and unconventional ways to generate qualified leads and build relationships with potential customers.

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