Marketing Insider Group
JANUARY 8, 2018
Interactive video. Unforgettable live events. Micro-influencers who can pack a trust-building punch. Are you wondering how you are going to weave all the essential elements of a stellar content marketing strategy for 2018 together to blow your metric marketing goals out of the water and make your customers forget your competition even exists? With more […].
Avitage
JANUARY 8, 2018
What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when selling in a digital age of hyper-connected, hard to engage, low attention span buyers.
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KoMarketing Associates
JANUARY 8, 2018
Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report.
Marketing Insider Group
JANUARY 8, 2018
At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […]. The post A Storytelling Approach to Internal Communications appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 8, 2018
Lesson for leaders. How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail. Their platforms will leave you out of tomorrow’s digital-first economy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
JANUARY 8, 2018
Over the years, history has given us pretty powerful dynamic duos. Think Batman and Robin, Mario and Luigi, or even Peanut Butter & Jelly—all perfect examples of how two is indeed, better than one. Yet, when it comes to creating dynamic duos within an organization, many companies fall short, siloing their departments under complex organizational structures, limiting the fantastic opportunity for cross-channel engagement.
Convince & Convert
JANUARY 8, 2018
Instagram is the king of engagement. People flock to the platform to see what friends are up to, get the latest news and celebrity updates, and window shop their favorite brands. The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform.
Content Marketing Institute
JANUARY 8, 2018
Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
Kapost
JANUARY 8, 2018
I know, I know. We just posted a few days ago that there was only one marketing trend you need to know for the year: complex content operations will overtake simple. The post The Five Marketing Megatrends of 2018 appeared first on Kapost Content Marketing Blog.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
JotForm
JANUARY 8, 2018
I shut down my computer and glanced at my desk calendar. It was January 23, 2011. My company, JotForm, was five years old. We had six employees, including some terrific designers and developers who spent their days improving and evolving the product.As the founder and CEO, you might think.
Kapost
JANUARY 8, 2018
Last month I told you to ignore marketing trends and to put more focus on what works. Admittedly, I assumed you know what works for your organization in the first place. The post 4 Requirements For a Best-in-Class Marketing Plan appeared first on Kapost Content Marketing Blog.
Heinz Marketing
JANUARY 8, 2018
By Maria Geokezas , VP of Client Services for Heinz Marketing. If you’re like most of us, the past holiday season was spent catching up with friends, visiting family, enjoying good times, good food and lots of cocktails. Appreciating and celebrating the here and now. Being present in the moment. And now it’s Resolution Season. . For many of us that means eliminating all the things we came to depend on during the holiday season: Rich food, lots of socializing and plenty of booze.
ERDM
JANUARY 8, 2018
Article by Ernan Roman Featured on CMO.com Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. His team focuses on personalization, web analytics, media-mix attribution, product and customer insight, and business intelligence. While not at work, Rosenfeld serves as a board member for charity and academic institutions, is an instructor for the SMU CAPE Digital Analytics and Insights
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Freeman Company
JANUARY 8, 2018
New events capabilities opening up remote locales.
Bluetext
JANUARY 8, 2018
B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In a recent blog post , we offered some of the best practices for developing an effective user experience on a business-oriented website. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture.
InsightSquared
JANUARY 8, 2018
There’s an African proverb that goes something like this: “When elephants fight, the grass suffers.” This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.
Hubspot
JANUARY 8, 2018
With more than 800 million monthly users , Instagram is a force to be reckoned with. If you're a B2B brand, you might think the hype isn't relevant to you -- but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
JANUARY 8, 2018
Here at DivvyHQ, we love a good showdown. Take for example, the a-cappella Riff-off from Pitch Perfect 2. So good, right? Or Luke Skywalker battling Kylo Ren in The Last Jedi (spoiler alert). And the final shootout in Butch Cassidy and The Sundance Kid ? Simply epic. As technology advances, many journalists, writers, brands and content marketers have reacted by pitting technology against humans with the same Hollywood flare used in all the films mentioned above.
Leadspace
JANUARY 8, 2018
With the holiday season well and truly over, in the coming weeks and months our well-intentioned New Year’s resolutions will be put to the test. But while “never drinking again” might have been doomed from the start, some resolutions — like healthier eating, more exercise, or more time with family in general — are both undeniably important and eminently doable in moderation.
Hubspot
JANUARY 8, 2018
Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities -- many of them AI-powered. There's the "Smart Service" feature, for instance: the technology that detects potential problems with appliances (like your washer or dryer) and proactively notifies the service center, often fixi
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