Mon.Jul 04, 2022

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What to do when Salesforce Social Studio Sunsets [Full Guide]

Oktopost

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible.

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Hootsuite Alternatives

The Daily Egg

Social media can be a real time waster if you don’t have the right systems to manage it. Everything happens so fast. The post Hootsuite Alternatives appeared first on The Daily Egg.

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The Power of an Influencer Marketing Strategy: How and Why It Works

Stevens & Tate

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. What’s more? They have a massive following. You notice this is different from the typical celebrity endorsements. That is because the individual you are seeing is a social media influencer , which makes the premise of an influencer marketing strategy so much more unique.

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The Complete Guide to Ecommerce Website Design

The Daily Egg

Ecommerce has become a popular and accessible way for people of all ages to make money online. It’s fast, easy, and can. The post The Complete Guide to Ecommerce Website Design appeared first on The Daily Egg.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Best Instagram Analytics Tools

Brandwatch Marketing

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% in 2015. Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 8

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7 Tips for Creating an Effective Email Invite

Benchmark Email

With COVID came a new way of doing business. Online and digital events became plentiful as people abandoned in-person functions due to safety precautions. It’s been over two years since the pandemic started, and now in-person events have been making a comeback. In the marketing industry, they say one should never get comfortable. And while… The post 7 Tips for Creating an Effective Email Invite appeared first on Benchmark Email.

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Understanding Account Based Marketing & Account Based Selling

Conversica

Understanding Account Based Marketing & Account Based Selling. Account based marketing (ABM) has quickly become a best practice for marketing to high-value target accounts at scale. If you are selling a complex solution that touches multiple business units within a large company, you likely employ some version of account based marketing to drive engagement with your target audiences and ultimately win new customers.

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How to Build Backlinks With the Skyscraper Content Technique

ClearVoice

Every aspect of your content marketing strategy should serve your readers. In fact, the goal of every person who contributes to your marketing strategy should be to create articles and blog posts that are interesting, informative, and enjoyable to read. One great way to do this is through the Skyscraper Technique, which is also called skyscraper content.

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Recession-Proof Customer Success | Snack-Size AI Ep. 4

Conversica

Recession-Proof Customer Success | Snack-Size AI Ep. 4. Big surprise: our Customer Success team has been talking a lot about recession-proofing over the last few weeks. VP of Customer Success Erica Hansen joined Snack-Size AI to talk about 4 things that should be top of mind for any CS team looking to thrive regardless of the market conditions. Transcript: I am Erica Hansen, and I’m the VP of Customer Success here at Conversica.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Ultimate Guide To Trendjacking

BuzzSumo

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An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io

Confessions of a B2B Marketer

Check out Andrei here: FullFunnel.io Andrei on LinkedIn Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactabl

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How to Use Google Autocomplete to Perfect Your SEO & Content Strategy

seo.co

In order to develop a high-returning content or SEO strategy that generates visibility, clicks, and (ultimately) dollars, you need to reach people where they are. The goal is not to change the way they search for content. The objective is to meet them where they are by targeting the search terms and questions they’re already using. If this is the case, the challenge is rather simple: Find out what people are searching for and use this intel to create quality content.

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Convert’s No-code Visual Editor and Custom Code Editors: What’s the Difference and When Should You Use Each?

Convert

When it comes to visual editors, some people love them, while others prefer to avoid them entirely. It’s true that nowadays you no longer need to be a programmer, coder, or developer to build a website. Many marketing and product teams that relied on development or IT support in the past have now embraced the no-code movement, with its approachability and business-transforming innovations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission