Marketing Insider Group
AUGUST 31, 2016
An infographic about infographics? So meta, right? Infographics are one of the most popular ways to share and communicate information in a visually interesting way. Today’s audience prefers and responds better to visual content than plain text alone. And this is why visual content like infographics has become an important component of content marketing.
Influitive
AUGUST 31, 2016
We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. However, fear of failure still prevents many brands from investing in customer advocacy—especially if more traditional.
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Marketing Insider Group
AUGUST 31, 2016
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” – H. James Harrington Among marketers, whether traditional or digital, data is king. Every marketing […]. The post How to Leverage Data-Driven Marketing to Generate Leads appeared first on Marketing Insider Group.
Contently
AUGUST 31, 2016
It’s almost September, which means a few things: I’m going to have to stop wearing tank tops in the office; Joe Pulizzi just dropped off 17 orange suits at the dry cleaners; and it’s time for another edition of “Ask a Content Guy,” my monthly content marketing mailbag. This month, I’m going to get my Tony Robbins on and talk about story inspiration.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
AUGUST 31, 2016
Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that […]. The post Convert Every Time with Strong, Creative Lead Forms: 4 Great Examples appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions. A Closer Look at LinkedIn® Analytics.
Hubspot
AUGUST 31, 2016
While intended to make life easier, sometimes putting together a to-do list can feel like a bigger undertaking than accomplishing the actual tasks at hand. This concept is referred to as the procrastination "doom loop" -- a cycle of putting off tasks, feeling anxiety and guilt, and consequently working with lower productivity and efficiency due to these negative feelings.
Vidyard
AUGUST 31, 2016
Videos that could be described as “obscene” or “offensive” aren’t particularly hard to find on the internet. Or even on YouTube in general. If they were, parents wouldn’t need to install specialized software on their computers to keep their kids from watching them, and offices wouldn’t monitor and block web traffic to keep employees from browsing something they shouldn’t be on company time.
JotForm
AUGUST 31, 2016
Several text inputs with accompanying labels and a huge prominent CTA at the end to submit a form and send it to the recipient – usually, a contact form looks exactly like that. And it seems that there are no difficulties in generating one at home. Not so fast, however, there are some pitfalls. For.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SWZD
AUGUST 31, 2016
Spruce up your B2B content by exploring some refreshing places for inspiration. Learn six highly recommended spots to look as you plot your next marketing campaign here. Some days you just need a little inspiration. You need to be wowed and refreshed to think of your next amazing idea for your B2B marketing material. Learn six places to look—outside the box—so your next piece is something amazing.
JotForm
AUGUST 31, 2016
Great staff members can be hard to come by, but what can be even more difficult is getting a steady stream of dedicated volunteers. Whether it’s for a specific event or a weekly schedule of helpers, volunteer recruitment is crucial. Here are some volunteer recruitment strategies to reach more people.
SnapApp
AUGUST 31, 2016
Fun times in Cleveland ahead! In two weeks, the SnapApp team will be trekking from our comfy enclave in the northeast to the heartland of America – Cleveland, Ohio – for Content Marketing World 2016. Get ready for four days jam-packed with good times, good people, and good conversations about content. The biggest content marketing gathering in the world (yes, the world) will host over 4,500 marketers from more than 50 countries.
DivvyHQ
AUGUST 31, 2016
Does your content marketing process look like something out of NASA? Is it too complicated? Too time consuming? Relies on too many tools and systems? It may be time to get back to the basics. Producing high quality content can be accomplished much more efficiently if you simplify. Actively avoiding complexity and keeping your eye on simplicity will free you and your team to create better content.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Genroe
AUGUST 31, 2016
For me every Monday is like a fresh beginning. I start out full of energy with a big list of things that need to be done. But when rolling over my to-do list there are items that just never seem to get completed because, well, I’ve simply gotten caught up in the day to day. Small […].
Brandfolder
AUGUST 31, 2016
We talk a lot about Brandfolder being simple to use and the easiest DAM to implement. In fact, we talk about it so much, you’re probably like, “enough already!” But.
Hubspot
AUGUST 31, 2016
Employees are the lifeblood of the agency business, and maintaining a productive and engaged workforce is one of the most challenging aspects of running an agency. But it can be hard for owners to understand the attitudes and goals of an increasingly diverse workforce, and employees may find it difficult to give honest feedback anonymously. To find out how the attitudes of agency employees shape their goals and opinions about agency work, HubSpot is partnering in a new Agency Employee Attitudes
Biznology
AUGUST 31, 2016
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Contently
AUGUST 31, 2016
What’s the biggest digital news outlet you can think of? The New York Times? BuzzFeed? Fox? Nope. It’s MSN. According to SimilarWeb’s rankings of July’s most popular U.S. publishers , MSN came out on top, with nearly 2 trillion combined pageviews. What’s striking is that only 4.5 million of those pageviews came from Facebook.
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