Strategic-IC

MARCH 3, 2023

What is ABM without the customer? The answer: nothing. It’s all in the name: Account-based Marketing. Without an account focus, you’re simply doing marketing – and often, without that relevant focus, it’s the kind that fails to resonate, engage or capture the decision-makers who matter. Your customer drives every aspect of your program – from the pain points you address to the channels you use, and the messaging you create.

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

BOP Design

MARCH 3, 2023

As an experienced B2B web design agency , we know what it takes to design and build quality websites that convert. We also know that not everyone is comfortable in the design space or knows where to start when giving feedback on a website design. In an effort to streamline the feedback process for you and your internal stakeholders, we’ve put together our tried and true tips and advice for getting constructive, actionable B2B web design feedback from your team.

Design 99

Design Tips B2B Copywriting 99

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery. That’s according to the 206 marketing leaders who responded to the survey.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Search Engine Journal

MARCH 3, 2023

Should you cut your SEO for PPC? Do your analysis with the whole business in mind with advice straight from expert Tony Wright. The post How Do You Suggest A Business Invest In Paid Instead Of SEO? appeared first on Search Engine Journal.

SEO 119

SEO PPC Business Analysis 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

MARCH 3, 2023

Businesses need an easy, direct way to reach customers. With so many channels to potentially reach and engage with folks—from social media and influencer marketing to paid advertising on YouTube, Google, and other mediums—it’s not always easy to know how to appropriately reach your customers with the right message and context. With so many channels working at once, getting one message across to your customers can be more challenging—which is why direct-to-consumer email marketing remains such a

Template 98

Template Advertising Agencies Sales Cycle Order 98

Search Engine Journal

MARCH 3, 2023

Job Search Experience rich results in Google search is no longer available in South Korea The post Google Removes Job Search Experience From South Korean Search Results appeared first on Search Engine Journal.

Google 84

Google SEO 84

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. It takes a fully-functioning team across multiple disciplines to create successful marketing results.

Peer-to-peer 100

Peer-to-peer Lead Ranking Work Management Paid Search Agency 100

DivvyHQ

MARCH 3, 2023

With 2023 well underway, you may be wondering what content marketing trends have arisen so far this year. Well, we're looking back and forward, and focusing in on the content tactics and tools that are helping marketers get more engagement, find success, and get better content out the door faster.

Trends 77

Trends Content Marketing Content Marketing & Strategy 77

Hubspot

MARCH 3, 2023

Before credit cards were invented in 1958, people paid for goods and services with cash and checks. Due to technological advancements, credit cards became more sophisticated and secure, with the chip replacing the magnetic stripe. And now, with the rise of NFC (near-field communication) payments, people do not even need to take out their credit card to make a purchase.

Ad Frequency 67

Ad Frequency POS Ad Exchange Business 67

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SalesIntel

MARCH 3, 2023

Understanding the Anatomy of a Winning Pipeline Generation Strategy The key to a successful pipeline generation strategy is in aligning your entire go to market organization to contribute toward revenue expansion. When sales, marketing, demand generation and revenue operations teams work in tandem, you eliminate inefficiencies and maximize pipeline generation opportunities, ultimately resulting in increased sales pipeline volume and velocity.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Marketing Analytics Tools Forecasting 52

Method and Metric

MARCH 3, 2023

If you own a small to medium-sized business (SME) and are looking to get your business online or adopt new digital tech., the Canada Digital Adoption Program (CDAP) might be exactly what you’re looking for.

SME 52

SME Advertising Mediums SEO Business 52

SalesIntel

MARCH 3, 2023

For the last several years, marketing experts have been driven by metrics that provide them with insight into their consumer market. The overarching idea is to ensure that their products and services stand out against competitors using several avenues of communication and reach. Today, account-based marketing has become a crucial element for marketers in the B2B software ecosystem, allowing them to utilize improved marketing efforts that can help to track day-to-day marketing activities through

Account Based Marketing 52

Account Based Marketing Effectiveness Cross-Selling ABM 52

Drew Neisser

MARCH 3, 2023

How can B2B CMOs optimize their digital marketing efforts? Tune into this insight-packed episode with CMOs Ellina Shinnick of HUB International , Mika Yamamoto of F5 , and Norman Guadagno of Mimecast as they share their approaches to digital spend—what’s worked, what hasn’t, and where they’re focusing when it comes to building brand awareness online.

Spending 52

Spending Media B2B Marketing B2B 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Smartyads

MARCH 3, 2023

Online marketing and digital advertising are two essential components of many retail businesses. However, retail media advertising comes with a unique set of challenges. A typical retail brand must navigate uncertainties and develop a robust marketing strategy to reach its target audience successfully. From finding the right platform to reaching.

Advertisements 52

Advertisements Advertising Marketing & Strategy Online Marketing 52

PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. When it comes to comparing digital or hybrid events with live in-person events, I’ve realized that without the right tools, live events can sometimes become a black box, which isn’t helpful when trying to successfully track your buyers’ journeys and create bespoke experiences.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Valasys

MARCH 3, 2023

The construction industry revenue is projected at a value of $14.4 trillion in 2030. Experts build new roads, buildings, dams, bridges, stadiums, and tunnels daily. The construction industry is ever-evolving, and the future of construction management looks very promising. Technologies such as BIM, AI, Robotics, automation, and sensors are transforming how construction companies operate, manage their projects, and monitor their work.

Work Management 52

Work Management Trends Allocation Lead Ranking 52

Smartyads

MARCH 3, 2023

Native video advertising has become increasingly popular in recent years as advertisers look for new and engaging ways to reach their target audience. Native video advertising is particularly popular on mobile devices, where Internet users are more likely to engage with video content. Overall, the popularity of native video advertising.

Advertisements 52

Advertisements Advertising Video Marketing Examples 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Valasys

MARCH 3, 2023

How to Build Rapport with Your Client through Your Invoice If you want your business to succeed, you need to have a good rapport with your clients. It’s vital that they enjoy doing business with you so that they don’t get tempted to try out a competitor. There are many ways to ensure your business has a good rapport and that each touchpoint provides a consistent brand experience.

Ad Building 52

Ad Building Touchpoints Word of Mouth Loyalty 52

Bluetext

MARCH 3, 2023

The technology industry, especially B2B, is high-paced, extremely complex, and simply put overly saturated. From start-ups to the legacy giants, the constant evolution of cybersecurity, managed IT, SaaS, AI, and not to mention the emergence of FinTech, HealthTech, and EdTech has widened the competition pool. Beyond a sea of overly hashtagged buzzwords, there are millions of companies trying to make or sustain a name for themselves.

Enterprise Management 26

Enterprise Management Paid Search Agency Work Management Advertising Agencies 26

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. And how’s that going? ? To stand out from the competition (there are 17,000 SaaS companies in the U.S. alone!), SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising?

Advertising Agencies 97

Advertising Agencies Paid Search Agency Facebook Advertisements 97

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. They provide an effective form of social proof that increases trust. They can also help motivate current customers and clients to continue to do business with your company.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Trends

Valasys

MARCH 3, 2023

AI in Content Marketing From analysis to full-fledged writing assistance, not only AI has evolved but its usage for content marketing has greatly progressed. AI today is powered by the analysis of large chunks of data and capabilities to generate content. ChatGPT has taken over the field by a storm and it shows no sign of slowing down. Entrepreneurs and decision-makers can generate more opportunities with greater efficiency.

Marketing AI 52

Marketing AI Marketing Automation Services Content Marketing Paid Search Agency 52

Martech

MARCH 3, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. So let’s look at why creating a single customer profile in your CDP isn’t always ideal and how you can develop the correct procedures for merging records. When creating a ‘golden record’ ruins the customer experience Sometimes, stitching together all of a customer’s information into a single

Ideal Customer Profiles 107

Ideal Customer Profiles Profiling Work Management Top of Funnel 107

Matchcraft

MARCH 3, 2023

Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility and traffic, the benefits of paid search campaigns are there, and they’re hard to overlook. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, handle more campaigns, and focus on other priorities, too?

Paid Content 52

Paid Content Advertising Agencies Paid Search Agency Advertisements 52

Directive Agency

MARCH 3, 2023

We’ve all been in the game long enough to know that marketing is constantly evolving, so if we want to see returns, we’ve got to evolve and innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, I’ve compiled a few proven tips and resources from all over the web, all in one place. Here are some creative marketing ideas to get the conversion rates you want to see in 2023. 1.

Marketing AI 59

Marketing AI Paid Search Agency Creativity Conversion 59

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Convert

MARCH 3, 2023

Interview with Ryan Webb Meet Ryan Webb, a true trailblazer in the world of conversion optimization. With nearly two decades of experience, Ryan takes a data-driven, research-backed approach to identify the most impactful ways to persuade visitors to take action. He challenges traditional notions of optimization by emphasizing the importance of understanding the psyche of your target audience, differentiating your value proposition, and fixing any broken journeys before attempting to optimize.

Advertising Agencies 52

Advertising Agencies Conversion Rate Landing Pages Paid Search Agency 52

Valasys

MARCH 3, 2023

Backlinks influence rankings in search engines. This is why garnering relevant, organic and high-quality backlinks boosts Search Engine Optimization, making your page appear on top of Search Engine Results Pages. The backlinks build your reputation. Here are some proven strategies to get quality backlinks: Create data-driven content Website owners and journalists pride themselves in offering their audiences credible content.

Marketing & Strategy 52

Marketing & Strategy Outreach Link Building High Quality Lead 52