The Point
DECEMBER 12, 2017
Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.
Influitive
DECEMBER 12, 2017
Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.
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Marketing Insider Group
DECEMBER 12, 2017
Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. There has been a lot of evolution in the past 12 months. User-generated content and a rainbow of influencer strategies have been changing the way brands […]. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group.
ViewPoint
DECEMBER 12, 2017
Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead. It did not matter if they were ready to buy – or even qualified to buy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
DECEMBER 12, 2017
The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
DECEMBER 12, 2017
After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out). There are a lot of cool settings that make Blog2Social less spammy for me.
Lattice
DECEMBER 12, 2017
Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach.
Vidyard
DECEMBER 12, 2017
Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. Doing all of this is much easier said than done. Today’s B2B marketers are battling for attention in overpopulated landscapes, trying to refresh and reuse content that is decreasing in effectiveness, and dealing with
Oktopost
DECEMBER 12, 2017
Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
DECEMBER 12, 2017
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .
SEMrush
DECEMBER 12, 2017
Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.
Vidyard
DECEMBER 12, 2017
Our friends at Uberflip have put together a fun holiday campaign that lets marketers experience what it’s like to be a target account under the guise of helping Santa save Christmas. As Uberflip’s story goes, Santa doesn’t have enough Christmas cheer to fuel his sleigh, and so he’s using an account-based marketing (ABM) approach to raise the level of cheer in the world.
Hubspot
DECEMBER 12, 2017
Sales and business development. Just two different ways to refer to the same activity -- getting your company’s product into customers' hands. Right? Actually, sales and business development should not be considered the same job at all.Instead, think of the two roles as complementary halves of a whole. It’s true that both positions exist to help grow your business, but they achieve this end in different ways.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Envy
DECEMBER 12, 2017
Reading time: 5 refreshing minutes. The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case. In fact, inbound marketing and growth hacking are not just fancy buzzwords to throw around.
Navigate the Channel
DECEMBER 12, 2017
Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1. Technology is (still) king. It goes without question that technology is a major player when it comes to trade show success. In 2018, trade show technology will continue to try to out-perform itself from years past, as attendees expect information to be displayed in innovative, interactive, and increasingly
Content Standard
DECEMBER 12, 2017
When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue.
Heinz Marketing
DECEMBER 12, 2017
Whether your fiscal year ends in a couple weeks or is tied to a different schedule, we all often have a few pennies left in the budget that theoretically go away when the new fiscal year begins. I’ve never been a fan of frivolously spending those dollars simply so that they replenish in similar or higher quantities in the next year. But even with just a couple weeks left, there are several expenditures that can benefit you immediately and well into the new year.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BOP Design
DECEMBER 12, 2017
Over the past year, ABM has been all the buzz for B2B marketing strategies. The main driver behind the popularity of ABM is the providers of ABM technology platforms. However, there is value behind the buzz as B2B firms are starting to see the ROI of well-executed ABM campaigns. Here, we take a look at why your B2B marketing team should be running your next ABM campaign.
KEO Marketing
DECEMBER 12, 2017
What do you need to focus on, both online and off, in your key marketing strategies for 2018? Creating your marketing plan begins with your company’s strategic initiatives. All your marketing strategies must tie back into your company’s 2018 objectives. Here are the top marketing strategies savvy marketers will pay attention to in 2018 to help their brands achieve company initiatives.
Heinz Marketing
DECEMBER 12, 2017
By Brian Hansford , VP of Client Services for Heinz Marketing. B2B marketers are more accountable for sourcing or influencing revenue than ever. Measuring the influence is a significant hurdle because it often requires new tools and changes in data management and process. Measuring MQLs and activity metrics is not the answer because they don’t clearly show impact to revenue.
Outreach
DECEMBER 12, 2017
Welcome to Talking Shop Tuesday , where we sit down with sales and marketing leaders to learn their tips for achieving #peakexcellence. Today, we're chatting with Kevin Bobowski, former CMO of ActOn Software and former VP of Exact Target, about his top advice and tech picks for lead generation teams.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Champion Communications
DECEMBER 12, 2017
Thought leadership is one of those hot phrases that you’ve heard, but perhaps never fully understood.
Contify
DECEMBER 12, 2017
Contify’s API console Up until now, our News Data Feeds API only supported searching news by companies. Starting today, we are adding new ways for businesses to search and filter information such that it adds greater context around the business updates delivered through our APIs. We have launched three new endpoint — Industries : Allows you to search information by over 220 industries.
Exo B2B
DECEMBER 12, 2017
AI, predicitive, sales enablement, DMP, Big data, digital transformation , machine learning, IoT…. The martech sector (marketing technology) offering amounts to an incredible alphabet soup. Interest in solutions that can handle large data sources is high for large corporations, in both the B2B and B2C sectors. But what about Quebec B2B small to medium-sized entrprises (SMEs) that are still struggling to integrate a simple CRM?
Terminus
DECEMBER 12, 2017
“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty , Senior Customer Success Manager (CSM) at Terminus. “We are a part of their business, and it’s our job to help make them successful.”. Brenna joined the Terminus Customer Success Team in January of 2017 and was promoted to Senior CSM in October. It’s her job to make sure our customers are happy — but even more importantly, that they’re successful.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
DECEMBER 12, 2017
Guest post by Gregg Schwartz. We are all given the same 24 hours in a day, but the most successful people manage to make more efficient use of these hours—they waste less time, they get more done, they focus on the right activities at the right time to maximize efficiency. Small businesses can often develop a competitive advantage not by price or selection, but by being more efficient and focused than the big companies.
Adobe Experience Cloud Blog
DECEMBER 12, 2017
Everyone knows all the usual suspects for customer segmentation. Easily collectible demographics data such as age, gender, and location, are easy wins for companies looking to personalize their marketing materials. In the next few years, the tools that we use for segmentation will give companies an even more significant understanding of each customer on an individual level.
Hubspot
DECEMBER 12, 2017
SaaS Definition. SaaS stands for software as a service. It is a type of software hosted, secured, and managed by a single provider. It can be accessed online, easily customized, and is serviced and supported by the provider’s own product engineers and customer success team. If you identify SaaS as something your mother told you never to give her -- think again.
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