Marketing Insider Group

APRIL 5, 2017

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are. To tell the truth, there is no a cookie-cutter answer to this question. […]. The post 10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies appeared first on Marketing Insider Group.

Advertising Agencies 165

Advertising Agencies Paid Search Agency Ad Agencies SEO 165

Biznology

APRIL 5, 2017

Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important driver of campaign success. It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources.

Ad brokers 163

Ad brokers Advertising Agencies Sample Ideal Customer Profiles 163

Marketing Insider Group

APRIL 5, 2017

It’s no surprise that content marketers are planning to invest more on visual content. A recent survey by MarketingProfs and the Content Marketing Institute suggests that 51% of B2B marketers intend to increase their visual content efforts. While the general marketing consensus tends to agree that visual content is more eye-catching and engaging, the problem […].

Promotion 149

Promotion Content Planning Customer Surveys 149

KoMarketing Associates

APRIL 5, 2017

New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years. The analysis predicts by 2021 nearly 82 percent of digital ad spending will be dedicated to mobile. According to the data, investment in mobile marketing in China is largely divided across three main players: Baidu, Alibaba, and Tencent.

Forecasting 120

Forecasting Spending Paid Search Agency Emarketing 120

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

APRIL 5, 2017

Author: Alexandra Nation I recently purchased a new pair of ballerina flats from Margaux New York, as they are a staple in my ‘ woman in tech ’ business uniform. The company sells high-quality, ready-to-wear, and made-to-measure shoes. Before I made my purchase, I first ordered a fitting kit to help me choose the right size. The instructions contained a delightful little expression: Measure twice, cut once.

Budget Programs 115

Budget Programs Purchase Software Thought Leadership 115

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. According to Forrester, 74% of buyers do more than half their research online before making an offline purchase, and the Corporate Executive Board reports that 57% of executives reach a decision before they contact sales.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

6sense

APRIL 5, 2017

Dear 6sense Customers, We couldn’t be more proud and thankful to be on this journey with you. At 6sense, we set out with the vision to change marketing and sales forever, and without your trust and drive to innovate, we wouldn’t be where we are today. Partnering with companies who feel compelled to push the envelope and act as true pioneers in their space has allowed us to work with some of the brightest minds in today’s B2B industry.

Lead Ranking 80

Lead Ranking Marketing Qualified Leads Advertising Agencies MQL 80

Contently

APRIL 5, 2017

Here’s what you missed in marketing, media, and tech while you watched your March Madness bracket go up in flames…. The Ringer: Measuring the Impact of Uber’s Many Controversies. Selected by Brian Maehl, talent development manager. If Uber CEO Travis Kalanick made a deal with the devil to create an invincible tech company, 2017 is the year the devil reminded Kalanick just who he’s dealing with.

Peer-to-peer 67

Peer-to-peer Ethics Paid Search Agency Marketing Management 67

Hubspot

APRIL 5, 2017

Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive? Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships.

Organization 76

Organization Tips Social Networks Network Marketing 76

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lead Liaison

APRIL 5, 2017

In the busy world we live in, we all have our secrets to being more productive and more organized. Technology lends itself to creating more solutions. Lead Liaison is one of those solutions, and we have clients all over the globe that agree! But we didn’t get here by using outdated resources. Here at Lead Liaison, we’ve got several “tools of the trade” that help us be the best that we can be.

Lead Liaison 66

Lead Liaison Marketing Management Tools Vendors 66

Hubspot

APRIL 5, 2017

There's been a lot of chatter lately about the power of emotional intelligence. And it's not undeserved -- multiple studies have shown there's a significant correlation between emotional intelligence and workplace success. People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience.

Correlation 75

Correlation Act-On Studies Effectiveness 75

Leadspace

APRIL 5, 2017

B2B marketers all share the same basic goals: consistently generating pipeline and passing qualified leads to sales. That’s the primary function of any demand gen marketer — and as a recent industry study revealed , B2B marketers more generally define supporting sales as their primary focus. But it’s easier said than done. The same study by the Martech Industry Council revealed that, despite the glut of “big data” marketing technologies out there (or, at least in p

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 59

Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. If it's spent without a commensurate increase in new customers, then it could lead to ruin.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

distribion

APRIL 5, 2017

This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace. Now more than ever businesses are choosing to adopt marketing automation technology with accelerated adoption rates because of the enormous benefits to corporate marketers, sales personnel and their customers. In this report, you will discover the latest marketing statistics and answer four critical questions that can have a severe impact on your business this year and in years to come. 1

Marketing Automation Services 63

Marketing Automation Services Marketing Automation Marketing Report Automation 63

Hubspot

APRIL 5, 2017

The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to). What Kristian Gough, Managing Partner of Incite New Business , a sales and marketing consultancy for marketing agencies, brought to light in his talk was that this situation needs to change, and c

Advertising Agencies 65

Advertising Agencies Paid Search Agency Ad Agencies Peer-to-peer 65

Engagio

APRIL 5, 2017

We caught up with Megan Heuer, Vice President of Research at Global B2B Advisory Firm SiriusDecisions for her perspective on the world of Account-Based Marketing, Account-Based Selling, and Account-Based Everything. ABM is a fast- emerging discipline with the potential to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.

Account Based Marketing 48

Account Based Marketing ABM Planning Demand Generation 48

SnapApp

APRIL 5, 2017

All the commotion you’re hearing about interactive marketing is real. Buyer’s want more of it and marketers are increasingly adopting the medium. If you’re using Pardot as your marketing automation solution, you’re a big step in the right direction. With a marketing automation platform already in place, interactive content can significantly boost many layers of your techstack.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Landing Pages Autoresponders 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Standard

APRIL 5, 2017

Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. Image attribution: Plum Leaves. The idea was simple: book publishers operated on long writing, editing, and production cycles that made it difficult to generate regular income, so they needed a faster publishing format.

Storytelling 49

Storytelling Generation Leads Lead 49

chiefmartech

APRIL 5, 2017

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

DivvyHQ

APRIL 5, 2017

Content is getting longer, channels are becoming more complex, and audiences are demanding better experiences. Which means, the life of a content professional won’t be getting easier any time soon. What does this all mean for the future of content planning? While Joe Pulizzi is the Godfather of Content Marketing, Robert Rose is the King of Content Experience.

Planning 40

Planning Content Enterprise Management Storytelling 40

Sharpspring

APRIL 5, 2017

If you were given some lumber, nails and a hammer and told to build a treehouse, you might be able to create something that looked like a treehouse – but would the final product be something you’d let your kids play in? Learning how to use marketing automation is kind of similar. You have all the tools you could possibly need to create a successful campaign, but without the skills and experience, how can you build a campaign that is sure to bring you positive results?

Automation 40

Automation Ad Building Top of Funnel Lead Scoring 40

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Freeman Company

APRIL 5, 2017

Why harnessing storytelling and disruption today could hold the key for gaining valuable relationships tomorrow

Storytelling 40

Storytelling 40

Sprout Social

APRIL 5, 2017

Benjamin Franklin once said, “By failing to prepare, you prepare to fail.” While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly.

Social Media 85

Social Media Media Enterprise Management Custom Publishing 85

The Freeman Company

APRIL 5, 2017

Navigating the future with trends, tools, and design thinking

Activities 40

Activities Trends Design Tools 40

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date. When these global brands go viral, it's not a huge surprise.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Freeman Company

APRIL 5, 2017

Shared vision creates the possibility for positive change

Brand Identity 40

Brand Identity Branding Positioning 40

The Freeman Company

APRIL 5, 2017

Q&A with Charlie Anderson of Mattel

40

40