Mon.Oct 26, 2020

Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades.

Why Now Is the Time to Outsource Your Content Marketing Strategy

Marketing Insider Group

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers.


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Like PB&J: SDR + AE Alignment & Why it Matters


Peanut butter and jelly. Tacos and Tuesdays. Some things just go together. At ZoomInfo, our Sales Development Representatives (SDRs) and Account Executives (AEs) complement each other across the sales process. First things first, how did we get here? .

The complete CRO guide you need to optimize your site’s conversions


Conversion is an essential part of Digital Marketing. Even if you use various digital channels , the transition from lead to customer is very likely to happen on your site.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Data Decay & Your B2B Database


Decay is natural. If you leave anything alone for too long, it will age and, usually, become outdated. When it comes to data, this process is considerably speedier. Data decay happens naturally (and often) due to how regularly people change jobs, titles, companies and beyond.

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Top 14 Social Media Management Tools for 2021


Social selling has become an almost inevitable part of B2B selling. As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares.

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer


Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands.

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What’s Driving the Outsourcing Trend?

Content Standard

If you ask a marketer who creates the lion’s share of their content, chances are they will say their internal team is still taking care of it for now.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021


“Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent” -Bill Gates. I could not agree more! It goes without saying – 2020 has required us to be all of these things!

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Buyer Behaviors Are Changing. Can Sellers Adapt?

Hinge Marketing

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Accounting and Financial Services Edition. .

How to follow your dreams by googling “How to be a …”


Bonnie Christine always knew she wanted to start a business one day; her mom owned a quilt shop and her dad started multiple businesses. I knew I wanted to do something on my own. I just didn't know what my business was going to look like.

30 Free Christmas Fonts for Festive Holiday Designs


Christmas truly is the most wonderful time of the year. But along with it comes the pressure of having to buy presents and thinking about the perfect Christmas card.

How to Collect First-Party Data with Interactive Content


You can’t think of many assets more valuable to companies than the data they store about their consumers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Recover Abandoned Carts: 12 Ways to Skyrocket Sales


Do you want to recover abandoned carts on your eCommerce site? Shopping cart abandonment is a common, painful reality for eCommerce store owners. Fortunately, most abandoned carts are not lost forever.

Charter a Content Council to Knock Down Silos

Content Marketing Institute

What if you could break down department silos and cross geographic boundaries in the name of stronger content operations? It’s possible with a content council. Learn how Corteva Agriscience created one to advise, support, and advocate for content and content marketing.

Sales Pipeline Radio, Episode 226: Q & A with Bryan Smith @boliversmith

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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How Webinars Can Benefit Nonprofit Branding? Free Tips & Advice.

Altitude Branding

If you’re new to the trade, branding is probably the last thing that comes to your mind when you think of organizations that deliver true social impact. However, a well-organized nonprofit branding is crucial to the successful development, functioning, and aim completion of the org.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The 2020 Email Spirit Award: An Interview with Kimberly Coburn


This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week. In this blog post, we interview Kimberly Coburn, Senior Copywriter at Digital Additive , and take a peek behind their Email Spirit Award winning entry. Kimberly Coburn.

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20 Days to Cleaner Data and More Meaningful Analytics in Marketo

SmartBug Media

Actionable analytics always start with clean data. If you read our post about using Marketo's Performance Insights tools , you know clean data is especially crucial for making decisions about the health of your marketing efforts as a whole.

Your guide to social media targeting via Sprout Social

Sprout Social

These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity.

6 Ways Natural Language Processing Can Level Up Your Digital Marketing


NLP is revolutionizing digital marketing in many ways, allowing you to automate and optimize your efforts with efficiency and a human touch. The post 6 Ways Natural Language Processing Can Level Up Your Digital Marketing appeared first on Spiralytics Inc.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Social Proof Examples To Use This Holiday Season


In the world of eCommerce, psychological principles play a huge role in consumer purchase decisions. In fact, 84% of people trust reviews as much as they trust their friends. One of the best examples of these psychological and social phenomena in action is social proof.

How to Evaluate B2B Data Providers


There’s no shortage of B2B data providers to choose from, but the quality of those vendors varies widely. Data fuels demand generation and outbound sales efforts. If it’s top-notch, you’re set up for success.

6 SEO KPIs Every Search Marketer Should Know


Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts.

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Why football clubs must use emerging technology to keep in the game


30-second summary: 99% of a football club’s audience now sits outside of the stadium experience. Younger fans consume football content differently. Football clubs must embrace emerging technology to engage with fans in new ways.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.