Marketing Insider Group
MARCH 20, 2017
Content marketing is a long game. A successful initiative involves a great strategy, clear goals, and high-quality writing. But above all, your content needs time to create a ripple effect. Thought leadership isn’t built in a day, and it’ll take a little time to see content marketing ROI. But how do you know when it’s […]. The post Content Underperforming?
KoMarketing Associates
MARCH 20, 2017
A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. This was an increase from the 14 percent average recorded in 2015. “Not only did subscribers positively engage with their email by reading more, they also increased their negative engagement by actively deleting unwante
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MARCH 20, 2017
When a recent global analysis by Meaningful Brands took a look at content marketing efforts around the globe, covering 1,500 brands in 15 different industries, it uncovered a harsh reality for digital marketing – 60% of content being created is underperforming. This failing content is considered by consumers to be irrelevant and serves the sad […].
Ambal's Amusings
MARCH 20, 2017
If I didn’t have worldly responsibilities, I would possibly be climbing mountains. Because, 2 eyes, 1 lifetime, 1 soul is not enough to enjoy God’s work from mountain peaks. This shot was taken from my tiny camera at about 14,000 ft in the Inyo National Forest on my way to bagging the Mt. Whitney peak. … Continue reading If I didn’t have Worldly Responsibilities.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
MARCH 20, 2017
In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” Just a few days later, Jim Ewel agreed that “Agile Marketing is starting to go mainstream,” but he wasn’t prepared to declare the chasm cleared. Then, in October, the Agile Marketing Facebook group opened […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
MARCH 20, 2017
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. He talks about how once a week, his mailbox contains at least one real […].
Sprout Social
MARCH 20, 2017
Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Whether you’re an individual or business running 10-plus Instagram accounts , you need the right tools to analyze and improve your campaigns.
Contently
MARCH 20, 2017
Einstein. Sensai. Watson: Three important words for the future of martech and artificial intelligence. Salesforce’s Einstein launched late last year , Adobe’s Sensai two months later , and IBM and Salesforce announced a partnership to sell their AI together, earlier this month. As an IBM representative told TechCrunch , “Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.” However, not everyone is impr
PureB2B
MARCH 20, 2017
In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. In closed-loop reporting, metrics from the top of the funnel down to the very bottom are tied together with a neat little bow to help you become a smarter marketer.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
MARCH 20, 2017
In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their brand. Colgate was already well-known as a toothpaste brand, and the introduction of a ready-to-eat meal product under the same brand name and logo didn't s
PureB2B
MARCH 20, 2017
In marketing, the meaning of closed-loop reporting is right in the name. It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. In closed-loop reporting, metrics from the top of the funnel down to the very bottom are tied together with a neat little bow to help you become a smarter marketer.
ActiveDEMAND
MARCH 20, 2017
Webinars Offer Agencies So Much More Than Just Lead Generation. Webinars are good for lead generation. In addition to being good for agencies, they are good for their clients. Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Webinars showcase what an agency or their client can do while providing value to the attendees, plus they boast a wide geographical reach.
Brandfolder
MARCH 20, 2017
What is digital asset management? Maybe you’ve been hearing about Digital Asset Management (DAM), or maybe you’ve never heard of it and are already rolling your eyes because it sounds.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Engagio
MARCH 20, 2017
Teamwork is everything in sports. And it plays a big role in nature. Account Based Marketing is a team effort. A successful account-based effort is both resource-intensive, and cross-functional. Like sports, and in nature, the team you choose will make, or break, your early ABM efforts and could be what sets you up for success, or ultimately holds you back.
SnapApp
MARCH 20, 2017
Round 2 of The Most Awesome Animals of the Internet has come to a close. What is this? It’s our own March Madness bracket to settle an internal debate the erupted over which internat animal would win a popular election. . The competition has been steep with upsets knocking out top seeds in round 1. The Final Four was a close battle for each competitor.
Content Standard
MARCH 20, 2017
As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. But as you know all too well, bad email promotions are death warmed over: email done wrong does your promos and your products a lethal turn.
i-Scoop
MARCH 20, 2017
What better place to present a vision for a ‘super-smart society’ to the West, which you call Society 5.0 than Germany, the land of Industrie 4.0 or Industry 4.0? That’s exactly what CeBIT 2017 partner country Japan is doing at the annual gathering of the German, and increasingly international, tradeshow/conference. Note: Japan doesn’t launch the […].
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
MARCH 20, 2017
I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30.
Adobe Experience Cloud Blog
MARCH 20, 2017
Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app messages, giving marketers a holistic view of their cam
Hubspot
MARCH 20, 2017
The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?". But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting th
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
chiefmartech
MARCH 20, 2017
I am enormously grateful to every company that participates in the annual Stackies Awards , sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. They visually explain the strategic thinking and organizing principles behind their stack, revealing valuable insights into modern marketing technology management.
ATAK Interactive
MARCH 20, 2017
Out of the box, Magento is already a powerful ecommerce platform. The biggest challenge ecommerce businesses encounter trying to manage their own Magento stores is its complexity. Thanks to Magento’s dedication to staying open source , the portability of its code mean that independent developers can create tools that help users and businesses get the functionality they need from Magento, and smooth over complications that they’re not interested in.
Content Standard
MARCH 20, 2017
There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For one, health care is a serious and deeply involved science—not the kind of thing you can easily chat about in 140 characters or less. For another, they’re up against so many varied privacy regulations that sometimes navigating conversations (in a legal way) can feel more difficult than worthwhile.
Hubspot
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that's what the folks at Nielsen and Google have found in their research.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Expert insights. Personalized for you.
207 
Let's personalize your content