Square 2 Marketing
AUGUST 13, 2024
Dogs and cats, the Red Sox and Yankees, South Shore and North Shore – for any number of reasons, some groups are historically aligned against one another. You can add marketing and sales to that list. They speak different languages, have different metrics, require different skills and have differing views on Patagonia vests.
Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.
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Zoominfo
AUGUST 13, 2024
There’s an endless list of tips and tricks for starting your sales calls on the right note. But experienced sellers know that how you finish is just as important. Need an easy-to-remember framework to ensure your next meeting maintains momentum? It all comes down to having a plan. Steven Bryerton, SVP of sales at ZoomInfo , says sellers can ensure they’re set up for success with a tool known as the P.L.A.N. framework.
PureB2B
AUGUST 13, 2024
B2B buying signals are one of the most important lead indicators you ought to look at, here’s how to spot and leverage them.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
AUGUST 13, 2024
With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 13, 2024
Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing
Content Marketing Institute
AUGUST 13, 2024
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Martech
AUGUST 13, 2024
Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process of vetting adtech vendors, in collaboration with the IAB’s Privacy Implementation and Accountability Task Force (PIAT) and privacy lawyers.
Conversica
AUGUST 13, 2024
The post Summer of Customer Love: 25 New G2 Badges Show Why Users Love Us appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
SmartBrief - Marketing
AUGUST 13, 2024
As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief’s specialized newsletters can help. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from indu
CMSWire
AUGUST 13, 2024
SB205's transparency and fairness rules aim to protect consumers from AI-driven discrimination, but can it balance innovation and regulation effectively? Continue reading.
The Lead Agency
AUGUST 13, 2024
People grow older—no surprises there. Demographics change, and with them, B2B buyers’ demands change. Since the mid-tweenty-teens, Millennials have been a growing demographic in B2B buyer research and decision-making processes. Today, they not only have influence, these younger buyers are the decision-making majority. In 2023, a Forrester survey revealed that buyers born after 1980—Millennials and [.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
AUGUST 13, 2024
By harnessing AI’s power, businesses can create experiences that feel even more personalized. Continue reading.
Oktopost
AUGUST 13, 2024
Intro Here at Oktopost, we value partnerships extremely. We work closely with and are challenged and inspired by our channel partners and technology partners. O Our unique value as a B2B-specific social media management platform is very much connected to our strong alignment with LinkedIn, the social network for professionals and brands. LinkedIn celebrates the “B2Belive Summit 2024” partner event During this event, they awarded “The LinkedIn Marketing Partner Award’ to celebrate the exceptional
Top Rank Marketing
AUGUST 13, 2024
New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content Marketing Award for “ Across the Socialverse 2023: B2B Social Influence.” The Content Marketing Awards, presented each year by CMI, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.
Animalz blog
AUGUST 13, 2024
When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Her solution? Embracing a personal approach to content creation. In this interview, Irene shares her journey from reluctant social media novice to confident thought leader, offering valuable insights for founders looking to leverage their expertise and build trust with their audience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
AUGUST 13, 2024
The so-called Rumsfeld Matrix is a very helpful conceptual framework that can be applied to the field of customer experience. Continue reading.
Alaniz
AUGUST 13, 2024
Having a healthy flow of new business is vital to the success of any business. Closing the business needed to achieve your revenue goals requires a steady flow of new leads. When inbound leads are few and far between, marketing and sales teams must resort to prospecting cold leads that. The post How to Turn Cold Leads into Warm Prospects appeared first on Alaniz Marketing.
Optinmonster
AUGUST 13, 2024
You’ve done the work of driving traffic to your website. But what now? How can you encourage those visitors to engage with your site and make a purchase? Storyly wanted to create fine-tuned journeys for their website visitors, and they turned to OptinMonster to make it happen. With a few targeted campaigns, they boosted their conversions and grew their email marketing list.
Sana Commerce
AUGUST 13, 2024
The problem Managing transaction fees can be a significant challenge for B2B companies. Payment Service Providers (PSPs) typically charge a percentage fee for each transaction, which can range from 2% to 5%. For large transactions, which are common in B2B settings, these fees can quickly add up. For example, a transaction worth $1000 could result in PSP fees as high as $50.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fount Media
AUGUST 13, 2024
The healthcare sector is cohered with various experts and integrated services, featuring numerous specialized practitioners, surgeons, physicians, and other medical professionals globally. However, engaging with top organizations and individuals in this field is quite complicated, as the vast group of prospects can be challenging to navigate and effectively engage.
Outgrow
AUGUST 13, 2024
EPISODE 209: Marketer of the Month Podcast with Hugo Coelho Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Hugo Coelho for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Hugo and here’s what we discussed about – 1. Approach to Regulation: Evidence-based, facilitating exchange of views among regulators. 2.
Contify
AUGUST 13, 2024
Discover the latest features and enhancements in Contify’s products, along with marketing updates and announcements for August 2024.
Bluetext
AUGUST 13, 2024
Music is more than just a background element in advertising; it’s a powerful tool that can influence consumer behavior on a subconscious level. At Bluetext, we understand the intricate relationship between sound and emotion, and how the right music can elevate an ad campaign from memorable to unforgettable. In this blog post, we’ll explore how different genres, tempos, and melodies impact consumer emotions and drive actions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
AUGUST 13, 2024
The Evolving Landscape of Healthcare Careers The healthcare industry is experiencing rapid growth and transformation, creating exciting opportunities for professionals seeking to advance their careers. As medical technologies evolve and patient care models shift, the demand for skilled healthcare workers continues to rise. This article explores seven powerful strategies to help you take your medical career to the next level. 1.
Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Orange Owl Blog
AUGUST 13, 2024
B2B SaaS Pricing Comprehensive Guide to B2B SaaS Pricing Strategies: Models, Examples, and Best Practices Orange Owl August 13, 2024 Share : Table of Contents What is B2B SaaS Pricing? B2B (Business-to-Business) SaaS (Software as a Service) pricing refers to the strategy of setting prices for software solutions that businesses use as part of their operations.
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