Square 2 Marketing
AUGUST 13, 2024
Dogs and cats, the Red Sox and Yankees, South Shore and North Shore – for any number of reasons, some groups are historically aligned against one another. You can add marketing and sales to that list. They speak different languages, have different metrics, require different skills and have differing views on Patagonia vests.
Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.
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Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
AUGUST 13, 2024
Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process of vetting adtech vendors, in collaboration with the IAB’s Privacy Implementation and Accountability Task Force (PIAT) and privacy lawyers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
AUGUST 13, 2024
This is the second part of a three-part series. The first part, on composable CDPs is here. The CDP space has been overtaken in recent months by talk of composability. Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). There are many ways to do this, but what’s important to note is that it’s a step away from the traditional model of the CDP itself ingesting customer d
Bannersnack
AUGUST 13, 2024
10 minutes read Typography is everywhere. Whether we acknowledge it or not, we see it in every material that has text in it, from newspapers to blogs, advertising, infographics, or art. This goes beyond being a simple or random arrangement of letters—it’s an art that helps brands make a statement. In today’s article, we’ll take a more in-depth look at typography art and how it’s been used by different typography artists.
Martech
AUGUST 13, 2024
Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing
illumin
AUGUST 13, 2024
As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sword and the Script | B2B
AUGUST 13, 2024
Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. That may be a good enough reason to try. In a space that’s long been accused of sounding similar, a little creative flare inherently will set one brand apart in a sea of sameness.
The Lead Agency
AUGUST 13, 2024
People grow older—no surprises there. Demographics change, and with them, B2B buyers’ demands change. Since the mid-tweenty-teens, Millennials have been a growing demographic in B2B buyer research and decision-making processes. Today, they not only have influence, these younger buyers are the decision-making majority. In 2023, a Forrester survey revealed that buyers born after 1980—Millennials and [.
Meerkat Marketing
AUGUST 13, 2024
The right marketing framework can facilitate expansion through fresh, inventive avenues, and can ensure everyone is in their field of expertise. It can reduce role redundancy across regions and departments and enable collaboration for a blend of creative and strategic marketing approaches. There is no secret sauce for the exact roles for each area of your marketing department.
Oktopost
AUGUST 13, 2024
Intro Here at Oktopost, we value partnerships extremely. We work closely with and are challenged and inspired by our channel partners and technology partners. O Our unique value as a B2B-specific social media management platform is very much connected to our strong alignment with LinkedIn, the social network for professionals and brands. LinkedIn celebrates the “B2Belive Summit 2024” partner event During this event, they awarded “The LinkedIn Marketing Partner Award’ to celebrate the exceptional
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Animalz blog
AUGUST 13, 2024
When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Her solution? Embracing a personal approach to content creation. In this interview, Irene shares her journey from reluctant social media novice to confident thought leader, offering valuable insights for founders looking to leverage their expertise and build trust with their audience.
NetLine
AUGUST 13, 2024
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to reach our targeted audiences with personalized content.
Sana Commerce
AUGUST 13, 2024
The problem Managing transaction fees can be a significant challenge for B2B companies. Payment Service Providers (PSPs) typically charge a percentage fee for each transaction, which can range from 2% to 5%. For large transactions, which are common in B2B settings, these fees can quickly add up. For example, a transaction worth $1000 could result in PSP fees as high as $50.
PureB2B
AUGUST 13, 2024
B2B buying signals are one of the most important lead indicators you ought to look at, here’s how to spot and leverage them.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Bluetext
AUGUST 13, 2024
Music is more than just a background element in advertising; it’s a powerful tool that can influence consumer behavior on a subconscious level. At Bluetext, we understand the intricate relationship between sound and emotion, and how the right music can elevate an ad campaign from memorable to unforgettable. In this blog post, we’ll explore how different genres, tempos, and melodies impact consumer emotions and drive actions.
Optinmonster
AUGUST 13, 2024
You’ve done the work of driving traffic to your website. But what now? How can you encourage those visitors to engage with your site and make a purchase? Storyly wanted to create fine-tuned journeys for their website visitors, and they turned to OptinMonster to make it happen. With a few targeted campaigns, they boosted their conversions and grew their email marketing list.
Content Marketing Institute
AUGUST 13, 2024
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Conversica
AUGUST 13, 2024
The post Summer of Customer Love: 25 New G2 Badges Show Why Users Love Us appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
AUGUST 13, 2024
By harnessing AI’s power, businesses can create experiences that feel even more personalized. Continue reading.
Alaniz
AUGUST 13, 2024
Having a healthy flow of new business is vital to the success of any business. Closing the business needed to achieve your revenue goals requires a steady flow of new leads. When inbound leads are few and far between, marketing and sales teams must resort to prospecting cold leads that. The post How to Turn Cold Leads into Warm Prospects appeared first on Alaniz Marketing.
Fount Media
AUGUST 13, 2024
The healthcare sector is cohered with various experts and integrated services, featuring numerous specialized practitioners, surgeons, physicians, and other medical professionals globally. However, engaging with top organizations and individuals in this field is quite complicated, as the vast group of prospects can be challenging to navigate and effectively engage.
CMSWire
AUGUST 13, 2024
The so-called Rumsfeld Matrix is a very helpful conceptual framework that can be applied to the field of customer experience. Continue reading.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Oktopost
AUGUST 13, 2024
In the world of social media management, data is plentiful, but its true value lies in how it’s presented and interpreted. As a B2B social media manager, you’re not just collecting social data; you’re telling a story, building a case, and proving the impact of your efforts. But how do you ensure that the story you’re telling is clear, actionable, and resonating with your audience?
Outgrow
AUGUST 13, 2024
EPISODE 210: Marketer of the Month Podcast with Marc Minguella Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Marc Minguella for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Marc and here’s what we discussed about – 1. Crucial role of customer experience in Digital Transformation. 2.
Contify
AUGUST 13, 2024
Discover the latest features and enhancements in Contify’s products, along with marketing updates and announcements for August 2024.
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