B2B Marketing Directions

DECEMBER 1, 2024

This is the second in a short series of posts discussing some of the basic principles of B2B brand management. In Part 1 , I described the ongoing debate in B2B marketing between the advocates of brand building and the proponents of demand generation marketing, and I observed that B2B brand building seems to be making a comeback. I also noted that Proctor & Gamble invented the business function we now call brand management and that most of what we know about building and managing strong bran

Marketing Management 71

Marketing Management Brand Identity Branding B2B 71

The Lead Agency

DECEMBER 1, 2024

Those who know their brand can effectively market their brand. It’s hardly revolutionary wisdom, but it’s not something every B2B organisation thinks about. In B2B, the benefits to customers are often obvious and tangible. What is a customer value proposition? Surely it’s been covered by a case study. We are a case study-loving sector, and [.

Case Study 62

Case Study Case Studies B2B B2B Marketing 62

SocialPilot

DECEMBER 1, 2024

In todays digital landscape, online reviews hold immense power. Theyre no longer just whispers among friends theyre a global megaphone shaping consumer decisions. Potential customers rely on these digital testimonials to get a feel for your business before they even visit your website. This heightened importance of reviews has made businesses more attentive than ever to their online reputation management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Updated on December 1, 2024. 15 min read Find out how you can build a landing page much quicker without a developerno coding skills required. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page.

Landing Pages 90

Landing Pages Template Marketing Automation Services Paid Search Agency 90

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Thinkers360

DECEMBER 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cybersecurity for 2024. Congratulations to all our Cybersecurity influencers who participated! Top 50 Global Thought Leaders and Influencers on Cybersecurity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 143

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 143