Marketing Insider Group
JULY 25, 2016
Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. The post Here’s Why I Didn’t Engage With Your Content appeared first on Marketing Insider Group.
markempa
JULY 25, 2016
Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School , “selling [or marketing,] no matter how clever and creative can’t generate good financial returns unless it’s connected to strategy.”.
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Marketing Insider Group
JULY 25, 2016
Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].
Influitive
JULY 25, 2016
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more qualitative than quantitative, and you may recall a blank stare or. The post Do You Know What Your PR Is Worth?
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DiscoverOrg
JULY 25, 2016
Sales is tough and ongoing sales development is a never ending process. In order for a company to succeed, it needs to have a well-developed, well-trained team — one that is able to authentically connect with customers and set more meetings, schedule more demos, and close with confidence. In even the fastest growing organizations, there is always room for improvement.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Ambal's Amusings
JULY 25, 2016
#tostrive #toseek #tofind Through all the ups and downs, through the sunny and windy days, through the stormy and rainy days, through the stable and unstable days, I’ll give everything a shot that it deserves, I’ll do whatever it takes, I’ll walk with you, I’ll move across the world or country… just because you ask … Continue reading #ToStrive #ToSeek #ToFind.
Hinge Marketing
JULY 25, 2016
We’ve all been to this strategic planning retreat. There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. Sound familiar? At the end of the day, the group has negotiated a growth strategy that keeps everyone happy. Sure, it’s more of a feel-good strategy than an effective one. But everyone wins.
Contently
JULY 25, 2016
Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands to understand the campaign touch points that lead to online conversions and developing brand awareness.
PureB2B
JULY 25, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
JULY 25, 2016
If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Maybe you’re trying to produce an op-ed on behalf of an executive who won’t make time to discuss the angle with you. As a result, you’re left to aggregate or completely make up the insights that will go in the piece instead of hearing them from the expert.
Hubspot
JULY 25, 2016
What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch? If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.
Contently
JULY 25, 2016
If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Maybe you’re trying to produce an op-ed on behalf of an executive who won’t make time to discuss the angle with you. As a result, you’re left to aggregate or completely make up the insights that will go in the piece instead of hearing them from the expert.
PureB2B
JULY 25, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
JULY 25, 2016
Mobile devices are windows through which retailers can engage consumers in new, exciting ways. But these windows are getting smaller and smaller: Instead of long active sessions, smartphones are becoming platforms for short bursts of activity that can occur randomly throughout the day. Whether in a check-out line, on a train going home, or on a walk around the neighborhood, consumers are using these small sessions to drive major decisions, including product purchases.
Adobe Experience Cloud Blog
JULY 25, 2016
Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. How can they do it? Take a page from Hollywood, which understands that they need to be on top of the latest trends in order to create compelling content that captivates their audience.
Biznology
JULY 25, 2016
There’s been a lot written about content creation, placement, and promotion in recent months. In fact, you know Content Marketing is gaining in importance when universities start creating CM course curricula and incorporating them into their digital marketing programs. I’m going to attempt to connect some dots touching on all three of those CM disciplines beginning with this short blog post intro.
Sprout Social
JULY 25, 2016
Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. Unfortunately, some of us are in incredibly competitive industries. We battle each day for things like impressions , shares and clicks. If we want to succeed in reaching our audiences, we must explore new channels. One amazing way is to create strategic marketing alliances with other companies to help elevate your content and increase the reach of your campaigns.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JULY 25, 2016
Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creative s to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste , these 15 examples of chocolate brands must be absolutely delicious. Check them all out below: 15 of the Best Chocolate Packaging Designs. 1) Chocolate-Paint.
Kapost
JULY 25, 2016
When you’re building a content marketing strategy, you probably have big goals on your mind: you want to publish amazing infographics, blog every day, and build a rigorous editorial calendar. Then, with your plan in place, you dive into the day-to-day and realize that your strategy is much harder than your original plan anticipated. Because content strategies are new to most organizations, there’s a tendency to struggle around execution.
Hubspot
JULY 25, 2016
Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. (And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about. For example, did you know that you can automatically categorize some of your incoming emails so they're labeled, archived, deleted, or forwarded -- without ever having to
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