Wed.May 18, 2022

How To Win Content Friends (and Keep Their Ideas Pouring In)

Content Marketing Institute

Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing. Continue reading → Company News

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area.

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Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

More Than a Name: 10 Ways Marketers Personalize Emails

Litmus

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. One way to stand out? Personalization.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

3 Examples of Travel Email Marketing We Love

TowerData

It’s finally the season for travel, leisure and those long-awaited summer vacations your prospects have been dreaming about.

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Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment

Launch Marketing

The current business landscape has changed drastically in recent years, causing a ripple effect in the way people go about purchasing products and services, especially B2B buyers.

Creating SMART SEO Goals For Your Enterprise Business via @sejournal, @laurencarel

Search Engine Journal

Create SEO-specific SMART goals to prove the impact of your SEO efforts. Follow this framework to create your own for your company or client. The post Creating SMART SEO Goals For Your Enterprise Business appeared first on Search Engine Journal. Enterprise SEO SEO Strategy

8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media.

110 Top SEO Tools That Are 100% Free via @sejournal, @jonleeclark

Search Engine Journal

These 110 free SEO tools help you identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs. The post 110 Top SEO Tools That Are 100% Free appeared first on Search Engine Journal. SEO Tools

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?

SEMrush

Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out. SEO Split Testing

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What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Marketing

At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years.

How to Turn Your Sales Assets into Long-Term TOF Content

Sharpspring

Would you like your site to attract more qualified clicks that are easy to turn into sales? I’d be surprised if anyone replied “No” to that. There may be an easy way to generate more relevant traffic to your site: Turn to your sales team.

The Importance of Employer Branding & What it Means for Marketing and HR

Oktopost

Maya Sweiry, VP of Human Resouces tackles how Marketing and HR can partner together and take employer branding to the next level. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

10 Remarketing Tools For Reengaging & Winning The Conversion via @sejournal, @jasonjzotara

Search Engine Journal

Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal. The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal. Digital Advertising Paid Search

The Definitive Guide to Geolocation Targeting in WordPress

Optinmonster

Do you want to use geotargeting in WordPress to improve the customer’s experience and your conversion rates? Geolocation targeting is an effective way to personalize your website content based on where a user is located.

Google Criticizes Canada’s Proposed “Link Tax” via @sejournal, @MattGSouthern

Search Engine Journal

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. The post Google Criticizes Canada’s Proposed “Link Tax” appeared first on Search Engine Journal. International Search News

Podcast: Cultivating Curiosity and Delivering Predictability

HG Data

Cultivating Curiosity and Delivering Predictability HG Insights’ VP, Marketing Ed Locher was recently featured on the Marketing Trends podcast, the leading podcast for all things marketing, hosted by Jeremy Bergeron, Head Of Strategy at Mission.org.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

TikTok Launches Branded Mission, A New Way To Crowdsource Creative via @sejournal, @gregjarboe

Search Engine Journal

TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal. News TikTok

Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

Let’s talk ABM: 8 tips for building an Enterprise ABM strategy

Strategic-IC

Are you really doing ABM? Or is it just good B2B Marketing? It’s a debate that’s been ongoing in the B2B world for some time now. What makes ABM different from other Marketing strategies? What makes it so ‘special’? It all comes down to knowing your accounts inside out.

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Best Practices to optimise your B2B Video Marketing Strategy

The Lead Agency

After the lockdowns and the growth of using virtual mediums for interaction, video has taken over our screens and absolutely revolutionised our day-to -day processes.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Reverse Image Search: Everything You Need To Know via @sejournal, @JuliaEMcCoy

Search Engine Journal

Here’s your comprehensive guide to reverse image search on today’s major image search engines. The post Reverse Image Search: Everything You Need To Know appeared first on Search Engine Journal. SEO Tools

111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Hootsuite

Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think what you could achieve with all that extra TikTok dancing practice?

Facebook’s Most Widely Viewed Links Dominated By Spam via @sejournal, @martinibuster

Search Engine Journal

Meta Facebook Transparency Report shows that the most popular content might not be what you think it is. The post Facebook’s Most Widely Viewed Links Dominated By Spam appeared first on Search Engine Journal. Facebook News

The 10 essential elements of a content marketing strategy

Seismic

Content marketing is a buzzword that often comes up in B2B organizations, but what is content marketing, really ? We’re so glad you asked! Content marketing is a resource for customers that uses different assets to address business challenges and help buyers make a purchasing decision.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

The Best Way to Generate, Qualify, and Manage Sales Leads Effectively

GreenRope

The Best Way to Generate, Qualify, and Manage Sales Leads Effectively. Your sales team plays a vital role in determining how much revenue is in the pipeline.

Quantifying the Impact of Credential Stuffing and Account Takeovers Across 10 Industries

Aberdeen HCM Essentials

Research Report.

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It’s Game Time: The Gaming Industry Continues to Explode

Rain The Growth Agency

By Nate Becker, Director, Media Planning On April 5, the Interactive Advertising Bureau (IAB) hosted its first annual Playfronts, a one-day summit focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy.