Tue.Nov 06, 2018

7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing.

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More Trending

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.

Pros and cons of in-person events for B2B marketing

Sales Lead Insights

In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars.

Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.”

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

Content Standard

Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform’s prosperous reign finally coming to an end? Not quite. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

The Secrets Behind Successful Campaigns

Crimson Hexagon

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

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How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform?

Social Media Mistakes: 7 Things You Need to Stop Doing On Social Networks

Oktopost

We’ve all been there. From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. Often, those are human errors, which are easily fixed and quickly forgiven by the audience. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […]. Social Media Marketing Social Analytics Social Engagement Social Listening Social Media Management Thought Leadership

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 Tips to Overcome Blogger’s Block

Content4Demand

By Brenda Caine, Senior Content Strategist. Do you how many blogs are written every day worldwide? How about every second? Did you know there is a real-time blog meter ? It’s 10 a.m.

Social Media Marketing for B2B Tech Companies

Golden Spiral

There’s no denying the power of social media. We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone.

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

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Lead Tracking: 5 Best Practices for Marketing Operations

Modern B2B Marketing

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Black Friday Marketing Tips: 7 Expert Tips to Elevate Your Holiday Sales

SendinBlue

Black Friday is just a few weeks away! But, if you haven’t started planning your Black Friday marketing strategy yet, don’t worry. There’s still time!

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Lessons from theSkimm on Building a Strong Brand Voice

Content Standard

They say necessity is the mother of invention, and necessity is exactly what prompted Carly Zakin and Danielle Weisberg to start the email newsletter theSkimm just six years ago.

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New office, with a new look coming soon!

Champion Communications

Today Champion move into new offices in Fitzrovia. It’s an exciting move for the team as we continue to expand. It’s good to be in central London again living and working in the hustle and bustle of this vibrant, brilliant city.

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Cold Call with Confidence

Valasys

Cold calling is one of the most tried and tested way that has existed in sales to get in touch with potential customers. So before following the bandwagon, how much do you know about it?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

What is Intent Data, and How Can You Include It In Your Campaigns?

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data?

True Influence October 2018 Blog Round-up

TrueInfluence

October Blog Round-up — Marketing technology is continuously gaining momentum – and pushing up the price tags of martech companies – as more companies recognize the financial benefits they can generate by adding a marketing platform to their mix.

The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable.

How to Write Compelling Landing Page Copy That Converts

Ontraport

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Earned Versus Paid Content as Part of Your B2B Marketing Plan

Schubert B2B

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers.

Processing 2,500+ Student Applications Is a Breeze for Outward Bound California

JotForm

Change lives through challenge and discovery. That’s the mission of outdoor education nonprofit, Outward Bound California. Outward Bound California is part of a national network of Outward Bound schools that have been in the U.S. for over 60 years. In California alone, their programs serve mor.

How to Effectively Capture Leads From Your Content

Hatchbuck

Your web content doesn’t exist just to prove that you do. When done well, your digital content can serve as a marketer that never sleeps, and a salesperson that never stops selling. When you’ve engineered your content to move your target prospects down a funnel, leads will come in regularly and build up over time. That’s how it works in a perfect world. In reality, business owners and content marketers are busy.