Tue.Nov 06, 2018

7 SEO Performance Metrics That Matter to the C-Suite

KoMarketing Associates

It is no secret how significant SEO can be to a digital marketing program. According to a recent report from The Manifest, 36 percent of those surveyed planned on investing more in SEO next year.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan.

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Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing.

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More Trending

Video tactics for today’s B2B buyer experience

Biznology

A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.”

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How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.

Pros and cons of in-person events for B2B marketing

Sales Lead Insights

In today’s hyper-connected world, there are good reasons for in-person marketing events such as “lunch-and-learn” seminars.

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Bunnos. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline.

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The Secrets Behind Successful Campaigns

Brandwatch Marketing

By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns. Marketing Mike Baker campaign campaigns marketing marketing campaign marketing campaigns

Social Media Marketing for B2B Tech Companies

Golden Spiral

There’s no denying the power of social media. We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone.

Lead Tracking: 5 Best Practices for Marketing Operations

Modern B2B Marketing

It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Social Media Mistakes: 7 Things You Need to Stop Doing On Social Networks

Oktopost

We’ve all been there. From an embarrassing typo to a broken link, social media mistakes are no strangers to any social media manager. Often, those are human errors, which are easily fixed and quickly forgiven by the audience. But what happens when those social media mistakes keep repeating themselves until they become guiding principles for […]. Social Media Marketing Social Analytics Social Engagement Social Listening Social Media Management Thought Leadership

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

Sherlock Holmes. Frenchies. Cacti (or is it cactuses?). Sick rhymes. 94% response rates. And millions of dollars in new revenue.

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10 Tips to Overcome Blogger’s Block

Content4Demand

By Brenda Caine, Senior Content Strategist. Do you how many blogs are written every day worldwide? How about every second? Did you know there is a real-time blog meter ? It’s 10 a.m.

Processing 2,500+ Student Applications Is a Breeze for Outward Bound California

JotForm

Change lives through challenge and discovery. That’s the mission of outdoor education nonprofit, Outward Bound California. Outward Bound California is part of a national network of Outward Bound schools that have been in the U.S. for over 60 years. In California alone, their programs serve mor.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Black Friday Marketing Tips: 7 Expert Tips to Elevate Your Holiday Sales

SendinBlue

Black Friday is just a few weeks away! But, if you haven’t started planning your Black Friday marketing strategy yet, don’t worry. There’s still time!

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Cold Call with Confidence

Valasys

Cold calling is one of the most tried and tested way that has existed in sales to get in touch with potential customers. So before following the bandwagon, how much do you know about it?

7 Free & Cheap Lead Generation Ideas For Marketers With No Budget

Albacross

If you’re working with a sizeable marketing budget, generating leads is pretty easy. Just throw a couple of thousand dollars into Google AdWords and/or Facebook ads …. And you’ll have plenty of leads that you can nurture and convert.

Lead Generation Tips for Small Businesses

Spiralytics

Many big companies started out as small businesses. Growth is the driving factor for businesses to do well, but starting small also has its challenges, including generating leads despite limited budget. Lead Generation Small Business

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Write Compelling Landing Page Copy That Converts

Ontraport

Because a Landing Page needs to be more than just a pretty template. The post How to Write Compelling Landing Page Copy That Converts appeared first on The ONTRAPORT Blog. Landing Pages

What is Intent Data, and How Can You Include It In Your Campaigns?

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data?

Is Facebook Still Worth It for Content Marketing? Yes—But Not in the Way You Think

Content Standard

Facebook has led—even defined—the social media space for nearly 15 years. But, as all great dynasties must, is the platform’s prosperous reign finally coming to an end? Not quite. To start, let’s make one thing clear: Facebook is still very much head-of-the-pack for social media use.

The Ultimate Guide to Marketing Campaigns

Hubspot

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.