Fri.Jan 19, 2018

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same.

What Separates Good Writing From Bad Writing?

Contently

The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.”

Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

Marketing Insider Group

For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. The 80/20 rule says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 […]. The post Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall appeared first on Marketing Insider Group. Sales Alignment

The 10 most fascinating people in B2B marketing in 2017

Biznology

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. .

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

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How to Handle Negative Emotions at Work [Infographic]

Hubspot

There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even.". Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.

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Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds

Computer Market Research

Computer Market Research. Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds. This content is password protected.

How to Prove the ROI of Your Tech Stack

Kapost

As content operations continues to gain more traction among companies of all shapes and sizes, marketers still strive to understand better how changing teams, tools, and technologies impact their goals. The post How to Prove the ROI of Your Tech Stack appeared first on Kapost Content Marketing Blog.

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6 KPIs For Content Marketing

Modern B2B Marketing

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Customer Experience Trends 2018 – Part 1

Aberdeen

Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive.

How Do Media Mergers Like Disney and Fox Impact Digital Marketers?

Content Standard

Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape.

B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month.

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Salesforce Lightning 101: What You Need to Know

Overground

Companies like T-Mobile, American Express, and Google have already taken the plunge and migrated to the new Salesforce Lightning Experience, but should you

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Nine days, 30 speakers, zero travel: Join me for The B2B Sales Summit

Heinz Marketing

Two of the biggest challenges facing educational events in any industry are travel time/costs and the inconsistent quality of presentations. That’s why I’m typically a big fan of the recent trend by companies to produce “virtual summits”, cutting travel time and cost to zero and more actively curating great speakers and topics.