Fri.Jan 19, 2018

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Modern Marketing

Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same.

What Separates Good Writing From Bad Writing?

Contently

The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.”

Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall

Marketing Insider Group

For the 158th episode of The Marketing Book Podcast, I interviewed Perry Marshall, author of 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. The 80/20 rule says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 […]. The post Weekend Reading: “80/20 Sales and Marketing” by Perry Marshall appeared first on Marketing Insider Group. Sales Alignment

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

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How to Handle Negative Emotions at Work [Infographic]

Hubspot

There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even.". Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.

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Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds

Computer Market Research

Computer Market Research. Protected: 4 Obstacles and Solutions for Partners’ Usage of Co-op Marketing Funds. This content is password protected.

How Do Media Mergers Like Disney and Fox Impact Digital Marketers?

Content Standard

Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape.

How to Prove the ROI of Your Tech Stack

Kapost

As content operations continues to gain more traction among companies of all shapes and sizes, marketers still strive to understand better how changing teams, tools, and technologies impact their goals. The post How to Prove the ROI of Your Tech Stack appeared first on Kapost Content Marketing Blog.

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Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Customer Experience Trends 2018 – Part 1

Aberdeen

Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive.

Nine days, 30 speakers, zero travel: Join me for The B2B Sales Summit

Heinz Marketing

Two of the biggest challenges facing educational events in any industry are travel time/costs and the inconsistent quality of presentations. That’s why I’m typically a big fan of the recent trend by companies to produce “virtual summits”, cutting travel time and cost to zero and more actively curating great speakers and topics.

Salesforce Lightning 101: What You Need to Know

Overground

Companies like T-Mobile, American Express, and Google have already taken the plunge and migrated to the new Salesforce Lightning Experience, but should you