Marketing Insider Group
AUGUST 6, 2018
91% of leading marketers are already using or are fully committed to predictive marketing. Today, the majority of CRM vendors offer some level of predictive analytics capabilities within their software. And the majority of marketers who use predictive analytics—alongside a CRM—are thriving, achieving better ROI and maximizing the lifetime value of a customer.
NuSpark Consulting
AUGUST 6, 2018
The word “data” has been part of marketers’ lives for several years now, and you could be forgiven for thinking you’ve heard everything there is to know about it. Data-driven advertising has revolutionized digital marketing, with its ability to track users’ online activities, follow them around the media they access, and target them with ads about products and services they have previously researched.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Biznology
AUGUST 6, 2018
Facebook has been every marketer’s friend for many years now. There are many ways to reach your audiences through Facebook; some features you may know about and some you may not. Since there are so many nuances about Facebook advertising it is always good to brush up on techniques and study all the available features. Here are 8 ways you may have missed to tap into Facebook advertising.
Marketing Insider Group
AUGUST 6, 2018
A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need to have a robust lead generation strategy. You’d […].
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
AUGUST 6, 2018
Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. Just forty-six percent of best-in-class marketers said that they are “very successful” at achieving their top priorities through marketing automation optimization, and
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DrumUp
AUGUST 6, 2018
Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. Owing to Twitter’s quick pace and the short attention span that people have, Twitter is a great place to find high-engaged audiences. On Twitter you could.
Adobe Experience Cloud Blog
AUGUST 6, 2018
So you’ve embarked on a career with a marketing agency. Congratulations! You’ve joined a growing world at an exciting time. Opportunities are many and varied. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. And the positions themselves are even more exciting. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere.
JotForm
AUGUST 6, 2018
“Things which matter most must never be at the mercy of things which matter least.” - Goethe In his 2013 book, The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, author Gary Keller reminds us that everyone has 24 hours in a day. So, why do some people earn more, a.
Hubspot
AUGUST 6, 2018
M y name is John Sherer. And I spam my prospects. At least, I used to. You're likely thinking one of two things: " What a monster. I can't believe he did that. " or " How the heck did he ever stop? ". Unfortunately, I didn't stop mass email marketing until it stopped working. And, at that point, it's too late and you're left with no money. So, today I'd like to share the evolution of my. email prospecting. strategy and how it went from old school robotic to modern and strategic, with a series of
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Lead Agency
AUGUST 6, 2018
Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. However, there are many strategies that are often overlooked; strategies that could help to optimise your open and click-through rates.
Modern B2B
AUGUST 6, 2018
Do you get value from your marketing automation platform? Most businesses these days have a marketing automation platform (MAP) that allows them to do more, track more and perform better. Well, you’d think it would. Sometimes, that’s not always the case. How much value do you think you get from your system? Often with a […]. The post Marketing Automation: What’s The Value Of Your System?
Fusion Marketing Partners
AUGUST 6, 2018
Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for […].
Hubspot
AUGUST 6, 2018
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it. My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Engagio
AUGUST 6, 2018
For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. SAN MATEO, CA — August 6, 2018 — Engagio, a leading B2B marketing software company that orchestrates quality growth at scale, today announced that it has been named to the JMP Securities Hot 100 List of The Best Privately Held Software Companies in 2018.
Content Standard
AUGUST 6, 2018
For obvious reasons, the Internet is mum on just how widespread ghostwritten content is—but the sheer explosion of content over the last decade suggests the answer is “very.” It’s hard to imagine that all the executives and founders bylining op-eds and blog posts have the time, never mind the writing talent, to deliver that much content.
Brandpoint
AUGUST 6, 2018
John Graham is Employer Brand & Digital Strategy Lead, Global Talent Acquisition at Merck & Co. Inc. He’s a former business performance analyst by day and hip-hop recording artist by night, who figured out that social was the best tool for connecting aspiration and opportunity. Ever since, John has made it his mission to help individuals, SMBs and Fortune 500 companies activate authenticity at scale to make genuine connections with their audiences and achieve their intended objecti
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Kapost
AUGUST 6, 2018
Marketing has evolved from a way to get the word out to potential customers into a powerful resource capable of guiding brands through a change process to improve content operations. The post How to Build Trust that Outlives Change appeared first on Kapost Content Marketing Blog.
Hubspot
AUGUST 6, 2018
By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination? With a little creativity, you can succeed in using IoT to enhance your marketing strategy, or even create a more useful product for your customers.
MarketMuse
AUGUST 6, 2018
Content Marketing World is an event full of inspirational people, educational workshops, and enjoyable networking opportunities. If the speaker lineup and #cmworld Twitter buzz is any indication, this will not be a year to miss.
Heinz Marketing
AUGUST 6, 2018
By Maria Geokezas, VP of Client Services at Heinz Marketing. When you search for marketing management you get all sorts of information about what marketers do – the theories, tools, and frameworks used that make up the field of marketing. It’s nearly impossible to find information about managing the marketing process or leading the people that actually do the marketing.
Advertisement
Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Versium
AUGUST 6, 2018
Solution solves long-term industry problem of effectively targeting business decision makers. Redmond, Wash. – August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP.
Integrated B2B
AUGUST 6, 2018
In the midst of an exceptionally hot European summer and CNN naming Copenhagen as the best city in the world for swimming , the nearby beaches and harbors are teeming with people cooling off in the open water. When I complain about the heat, I’m often told, ‘You should go for a dip!’. The only valid reason I can see for swimming is to avoid death by drowning – but that ‘should’ stops me in my tracks.
Versium
AUGUST 6, 2018
Solution solves long-term industry problem of effectively targeting business decision makers. Redmond, Wash. – August 7, 2018 – Versium , a leading AI predictive analytics technology company, today announced a new partnership with LiveRamp ® , an Acxiom ® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution. As part of the agreement Versium will launch powerful new AI-driven business decision-maker segments as part of a new B2B DMP.
FMG Suite
AUGUST 6, 2018
Retirement is one of the most critical times for a person to have a financial advisor. You want to make […].
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Hubspot
AUGUST 6, 2018
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and morph with your business.
Outreach
AUGUST 6, 2018
Mark Kosoglow: Welcome back to Mythbuster Mondays. Mondays are now my favorite day of the week. We get to talk about some awesome sales myths that everybody talks about. And we're either gonna to prove 'em, or we're gonna debunk 'em. My name is Mark Kosoglow, I'm the VP of Sales at Outreach. Pavel Dmitriev: I'm Pavel Dmitriev, VP of Data Science. Yifei Huang: I'm Yifei Huang, Machine Learning Engineer.
Leadspace
AUGUST 6, 2018
In a previous post , we covered some of the use cases of intent data , demonstrating the clear advantage it offers to B2B marketers and salespeople alike. Using intent data, marketers can refine their ICPs, and target their campaigns more accurately to audiences who are most likely ready to buy. For Sales, the advantages are potentially greater still, enabling reps to time their engagements right and shorten sales cycles, among other things.
Expert insights. Personalized for you.
120 
Let's personalize your content