Tue.May 10, 2022

How Data Visualization Helps Solidify Your Social Listening Strategy

Oktopost

Social listening is a tactic that brands around the world are using to monitor their online presence. Unfortunately, it’s extremely difficult to keep track of everything that’s being said about your brand and what it means for your public image.

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Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue.

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Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget.

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The 30 Most Influential Bloggers of 2022

Marketing Insider Group

Blogging is tough. For starters, you have to hire the best writers , figure out how often to post , and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

6 Old-School Techniques To Integrate Into Your Influencer Marketing

Content Marketing Institute

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success. Continue reading → Company News

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6sense Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

6sense

6sense , the leading platform for B2B organizations generating predictable revenue, has been named to Inc. magazine’s annual Best Workplaces list for the fourth consecutive year.

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Content Inventory Insight With New User View

MarketMuse

How to quickly uncover powerful pages that are potential candidates for either updating or creating new content, based on the topics for which they already rank. Product

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Will Using A News Slider Affect My Site’s Optimization? Ask An SEO via @sejournal, @RyanJones

Search Engine Journal

Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider. The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal. Ask an SEO Web Dev SEO

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Workplace Communications in 2022 and Beyond

SWZD

Since 2019, Spiceworks Ziff Davis has tracked the evolving business usage of workplace communications technologies. Reports Resources

Client Spotlight: Launch Provides Interim Marketing Services to Cover Maternity Leave

Launch Marketing

The Project. Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails.

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Strategic partnerships, the world of deepfakes, and the need for sustainable Cryptocurrencies – April Coverage Highlights

Champion Communications

How has the sustainability of cryptocurrencies affected its appeal to financial institutions? Should retailers invest in a fulfilment platform? April saw a real focus on ESG in light of Earth Day, but that wasn’t the only area that our clients shed light on this month.

Voice Search: 10 Ways To Optimize Your Site For Future SEO Success via @sejournal, @Brian_W_Gareth

Search Engine Journal

The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways To Optimize Your Site For Future SEO Success appeared first on Search Engine Journal. SEO Sponsored Posts

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Practical Tips on Writing 2x More Content in Less Time

Scoop.it!

Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome.

Twitter Clarifies Duplicate Content Policy via @sejournal, @BrianFr07823616

Search Engine Journal

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine Journal. News Twitter

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success.

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages via @sejournal, @martinibuster

Search Engine Journal

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal. News SEO

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Video Fact Sheet

Content Science Review

Get key facts about video content and consumption trends, including in marketing, social media, learning, and employee experience. Fact Sheet

SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why via @sejournal, @KayleLarkin

Search Engine Journal

What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights. The post SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why appeared first on Search Engine Journal. Enterprise SEO SEO Strategy

How To Accept ACH Payments on Your WordPress Website

Optinmonster

Did you know that it’s often more than 3 times more expensive to process card or digital wallet payments compared to ACH payments? If your business is based in the United States, you can save a significant amount of money by accepting ACH payments.

The 10 Best AI Writers & Content Generators Compared via @sejournal, @theshelleywalsh

Search Engine Journal

Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best AI Writers & Content Generators Compared appeared first on Search Engine Journal. Content Creation Tools

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Power of Identity Resolution In a World Without Third-Party Cookies

Versium

Digital marketing is at an historic moment. Marketers face a perfect storm of uncertainty over how to track and target their advertising and boost their sales. News Link digital marketing first-party data identity graph identity resolution marketing strategy third-party cookies

How To Set Holiday Hours On Your Google Business Profile via @sejournal, @MattGSouthern

Search Engine Journal

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal. Local Search

Top 10 Best Converting Shopify Themes (+ How to Choose the Perfect Theme for Your Online Store)

Convert

You’re a Shopify store owner and you’re out to win. So, in your search for a Shopify theme, you’re looking beyond aesthetics. You want a theme that has the internal mechanics to give you high conversion rates. Not only that. You also want the theme that’s coded specifically for your niche audience.

Should You Abandon AMP? 4 Considerations To Help You Decide via @sejournal, @ClickioGlobal

Search Engine Journal

How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. The post Should You Abandon AMP? 4 Considerations To Help You Decide appeared first on Search Engine Journal. SEO Sponsored Posts

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How to Approach SEO for Manufacturers

Industrial Marketer

Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel.

The Future Of Chatbots: Use Cases & Opportunities You Need To Know via @sejournal, @brentcsutoras

Search Engine Journal

Check out the different ways chatbots are being used today, where they're going next, and what possibilities exist for your own brand's chat strategy. The post The Future Of Chatbots: Use Cases & Opportunities You Need To Know appeared first on Search Engine Journal. Digital Trends Tools

What Is B2B Search Intent Marketing?

Industrial Marketer

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours.