Thu.Sep 14, 2017

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Top 8 Mistakes People Make with Marketing Automation

Marketing Insider Group

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.

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Interview with Ann Handley

Onalytica B2B

Ann Handley – Chief Content Officer at MarketingProfs. Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Location: Boston, USA. Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training comp

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How to Attract B2B Buyers with Killer Content

Marketing Insider Group

Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].

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7 Baidu SEO Fundamentals B2B Marketers Need to Know

KoMarketing Associates

As of June 2017, there were 751 million internet users in China and 81.1 percent were search engine users. As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Baidu continues to dominate the search engine space in China and as such, companies need to know the best practices of Baidu SEO.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Creativity vs. productivity: AI to the rescue

Biznology

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For each item, I have a clear understanding of what I need to do. I can simply do it. Often, the first thing on the list is: make a to-do list. That way, I can check off the first item when I finish the list.

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Tips, Tricks, and Secrets to Create Great Landing Pages

Adobe Experience Cloud Blog

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in your prospects’ ears: push the button , claim the offer.

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Facebook, Friend or Foe? The Financial Times’ Lexi Jarman Weighs In

Contently

For years, publishers and brands have had a contentious relationship with Facebook. Brands took a huge hit two years ago when average organic reach on Facebook plummeted below two percent. And publishers have struggled to figure out whether Facebook is a friend or foe when it comes to both relying on the site for traffic and promoting native advertising.

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How Terminus Boosted Sales Response Rates by 3x with Video

Vidyard

Video has become an important part of our DNA at Terminus. As an account-based marketing company, from the beginning we’ve been focused on personalization and obsessed with finding creative and authentic ways to reach contacts at our target accounts. Video is a channel that allows our sales team to personalize their outreach in powerful ways, and to put a face to what otherwise could feel like a cold outreach or sales process.

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What’s next in B2B Marketing? Q&A with Suzanne Moore

Marsden Marketing

Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance. There is more to identifying important trends than acronyms.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Branding Your Company in an Increasingly Digital World

Circle Studio

While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while fundamentals remain the same, branding in a digital world has evolved considerably. The fact is, the proliferation of the Internet, social media and mobile—and their vast impact of society and consumer behavior­—has changed things substantially for marketers.

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How to win more RFPs using video

Vidyard

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Sometimes, they arrive out of the blue as a mass request to your company sales email. Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great.

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The Waves of Digital Marketing

Schubert B2B

Our agency has been living in a B2B world for a long time. We recognize that integrated digital marketing is one of the biggest B2B advances in the last 40 years. And here’s the thing. The addition of “digital” puts B2B integrated marketing on steroids. You can reach anybody, anywhere, in a matter of seconds, at almost no cost. That’s a powerful tool, especially if all your marketing communications elements are working together as one team…with one shared mission.

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How to win more RFPs using video

Vidyard

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Sometimes, they arrive out of the blue as a mass request to your company sales email. Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Maintaining a Competitive Advantage for Your AEC Firm [VIDEO]

Hinge Marketing

Here are some tips to help your firm stay visible in today’s competitive AEC marketplace. Transcription. Hi I’m Karl, and today we’re gonna chat about the competitive AEC marketplace. One thing that we can just acknowledge the time we live in right now is a time of political and regulatory uncertainty. So that is creating a lot of movement, a lot of competition, some places are slow, some places are really fast.

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What to Look For in SEO Consulting Services

KEO Marketing

Most of you probably already know that search engine optimization (SEO) can increase visits on your website. It also can lead to higher sales and profits, and boost your brand awareness. Enlisting the help of a dependable SEO consulting services firm is a smart idea. But it is important to understand what an SEO consultant can offer to your company first.

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Televerde’s Michelle Cirocco Appointed to Advisory Board of Arizona State University’s Center for Services Leadership

Televerde

(September 14, 2017 – Phoenix, AZ) – Televerde , the global demand generation company, today announced its affiliation with the prestigious Arizona. State University Center for Services Leadership (CSL). As part of this, Michelle Cirroco, Vice President of Client Success at Televerde, joins the Advisory Board of the CSL. Televerde’s support and affiliation with the CSL aligns well with its history of providing exceptional service to its customers while giving back to the community.

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DivvyHQ Cleans Up with Top Awards from Content Marketing Institute

DivvyHQ

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. Kansas City, MO – Sept. 14, 2017 – DivvyHQ, the Kansas City-based, content planning and collaboration platform, received the Audience Choice Award for the top content creation and workflow platform from the Content Marketing Institute (CMI) for the second year in a row.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Decentralizing Brand Authenticity: How Giant Companies Get Personal

Content Standard

Americans have a complex relationship with big businesses. Sure, we’ve seen our share of abuses, mishaps, and missteps. We’ve also grow up with iconic brands in our homes, on our clothes, and in our favorite entertainment. Today, many of us trust businesses more than we trust government or media when it comes to brand authenticity, even as trust for institutions across the board is declining.

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Lead Nurturing for All: An Affordable HubSpot Alternative

Sharpspring

Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. This is especially true for marketing agencies that typically have all types of clients. Having an affordable option is a must. No client should be shut out of lead nurturing and the other key capabilities that marketing automation provides.

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Do TLDs Affect SEO?

SEMrush

Does using an alternative TLD or so-called new-gTLD affect SEO? Common knowledge suggests that it doesn’t, so why do people insist that you use ‘.com’?

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3 Keys to a Successful B2B Marketing Department

Meerkat Marketing

As a marketing leader you’ve probably heard many of these trendy buzz words in our industry – marketing automation, content marketing, big data, mobile marketing, lead generation, lead nurturing, the customer journey, social selling, story telling etc. You’re likely in-tune with all of the new trends, concepts and strategies in the world of marketing – so why do some B2B marketing departments out-perform others?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Four Signs Your Event Strategy Is on Fire

The Freeman Company

How strategic planning can set your brand experience ablaze regardless of organization size or industry

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3 Keys to a Successful B2B Marketing Department

Meerkat Marketing

As a marketing leader you’ve probably heard many of these trendy buzz words in our industry – marketing automation, content marketing, big data, mobile marketing, lead generation, lead nurturing, the customer journey, social selling, story telling etc. You’re likely in-tune with all of the new trends, concepts and strategies in the world of marketing – so why do some B2B marketing departments out-perform others?

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Why a Strategic Partnership is Key to Successful Brand Experiences

The Freeman Company

Bringing your partner in at the right time helps you achieve experience excellence

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Stop Forcing Sales Reps and Start Helping Them

Akoonu

It’s a mandate from above.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Guest post by Dan Schoenbaum. Businesses are constantly in search of useful tactics that improve their brand’s performance and bottom line. Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Kissmetrics says examining overall results lumps together information from new and old users masking valuable details needed for strategic decision making.

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New Research: Here Are The 5 Learning Stages All Advocate Marketing Experts Go Through

Influitive

At the heart of every successful advocacy program is a single marketer—a forward-thinker, a trailblazer, an innovator—who recognized the power of advocate marketing and ran with it. It takes a special kind of marketing professional to plan, execute, and measure the success of an advocacy marketing program—especially since they also must continually demonstrate to their.

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How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.