Content Marketing Institute
APRIL 28, 2022
Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.
SalesIntel
APRIL 28, 2022
As a marketing leader, you have probably heard the age-old saying “You have to spend money to make money” more than once. This adage holds true when it comes to marketing. Whether it’s money or time, marketing campaigns usually involve a lot of investment. You can’t expect to see serious results from your marketing campaigns if you’re not willing to put in some cash and attention upfront.
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Only B2B
APRIL 28, 2022
Make sure you nail the first step of your sales process: the discovery call, before moving on to the next. This introductory conversation establishes the tone for your engagement with a prospect and allows you to guide them through the buyer’s journey, if one exists. During this conversation, you will receive answers to important issues such as: Is my solution truly beneficial in resolving their issue?
SmartBug Media
APRIL 28, 2022
The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Providing your visitors with the right support when they visit your site or receive an email from you can be the difference in winning them over for your business. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. 1.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Bannerflow
APRIL 28, 2022
Achieving marketing excellence for a brand now demands the involvement of social media advertising. Both users and ad expenditure in this space are rising astronomically around the world. In fact, a DataReportal study revealed there were 4.62 billion social media users in January 2022 – equating to 58.4% of the global population. Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
APRIL 28, 2022
Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. They tend to think of their calendar as a set-it-and-forget-it kind of thing. But your editorial calendar could and should change even if your overall strategy does not change much over time. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Influencer marketing – some love it and others hate it. Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and ef
CopyBlogger
APRIL 28, 2022
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.
Content Marketing Institute
APRIL 28, 2022
Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Influitive
APRIL 28, 2022
There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive.
Zoominfo
APRIL 28, 2022
A data quality checklist is used by companies to locate and fix any errors related to data entry. The everyday nature of dealing with data, including entering the data, reviewing it, and signing off on its validity, leaves huge potential for error and certainly wastes a lot of time. Because go-to-market teams rely on accurate data to fuel their activities, it’s critical that the number of errors is kept to a bare minimum.
The Daily Egg
APRIL 28, 2022
Zyro (pronounced just like “zero”) is a feature-rich, affordable, DIY website builder that combines powerful tools with an excellent interface. Use it. The post Zyro Review appeared first on The Daily Egg.
Buffer
APRIL 28, 2022
If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regu
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
APRIL 28, 2022
“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of
Ataccama
APRIL 28, 2022
Learn what data quality is, why it is important, what costs and risks bad data carries, and how you can get started with data quality today for free.
Salesforce Marketing Cloud
APRIL 28, 2022
It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. How do you share the special advantages of your innovation with the audience that could benefit the most? The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time.
Ataccama
APRIL 28, 2022
What is data governance? Data governance is a set of processes and rules that define how your company handles data management. Learn more in this article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Benchmark Email
APRIL 28, 2022
Chances are, you and your business have been around the block a few times when it comes to lead generation. You’ve probably tried a few successful (and less so) strategies but haven’t landed on a reliable mix that you can ‘set and forget’ — allowing you to forget about creating leads and focus more on… The post The Ultimate Guide to Lead Generation in 2022 appeared first on Benchmark Email.
Ataccama
APRIL 28, 2022
Understand data fabric through our straightforward definition. Then discover how it works, its benefits, and much more.
Search Engine Journal
APRIL 28, 2022
Please welcome Amanda Zantal-Wiener to Search Engine Journal! Our new Editor-in-Chief will oversee the editorial team as we grow our team, brand, and content. The post Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener appeared first on Search Engine Journal.
Ataccama
APRIL 28, 2022
Modern enterprises are data-driven, making effective data management one of the top priorities for companies. A data catalog is an essential part of a data management strategy, and enables users to easily find, understand, and trust their organization’s data.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 28, 2022
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022. The post Google Ads Implements 3-Strike Policy Rule appeared first on Search Engine Journal.
Ataccama
APRIL 28, 2022
The European bank successfully consolidated customer portfolios for multiple acquisitions and built an MDM hub to power its operations, prevent fraud, and facilitate regulatory compliance.
Search Engine Journal
APRIL 28, 2022
Advance your SEO career with the help of your mentor. From avoiding common mistakes to setting schedules, here are the best practices to follow. The post Tips For Creating A Successful SEO Mentorship appeared first on Search Engine Journal.
Ataccama
APRIL 28, 2022
Reference data is data that defines the values that are used to classify and characterize other data. It is, in essence, the “What, Where, When, Who, and How” of data.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
APRIL 28, 2022
Product-led organizations might not prioritize SEO initiatives. Take the first steps toward your enterprise fully investing in your SEO team objectives with these 7 tips. The post Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game appeared first on Search Engine Journal.
Ataccama
APRIL 28, 2022
Learn about everyday problems business users and executives face in regards to data governance and data quality, and discover recommendations on resolving them.
Search Engine Journal
APRIL 28, 2022
Cloudflare named botnets on OVH and Hetzner as origins of one of the largest DDOS attacks, 15.3 million request-per-second. The post Cloudflare Names OVH and Hetzner as Origins of DDOS Attack appeared first on Search Engine Journal.
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