Wed.Apr 18, 2012

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect.

Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Perhaps you’ll find these basic explanations useful in some context. And if I’ve missed or misstated anything, I’d appreciate your corrections.

Trending Sources

Is Your Content the Pretty Lady or the Old Hag?

Digital B2B Marketing

Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your audience sees it? Depending on your perspective, you may see an old hag or a young lady in the drawing at the right.

12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011


Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

What exactly is a social graph?


Image via CrunchBase. I am a retired IBM Distinguished Engineer. (My My wife says that makes me an Extinguished Engineer.)

Mail 42

How to Design a Persona-Centric Website Experience


Face it: your website isn't just about you. After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right?

Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls.

Google Launches Improved Online Advertising Metrics for Brand Marketers


For traditional brand marketers, it's no secret that measuring the impact of advertising efforts has always been a struggle.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Case Study: Dell Desktop Virtualization Solution (DDVS) Benefits Estimator

The ROI Guy

The Dell Desktop Virtualization Solution (DDVS) offers several alternatives to purchase, implement, host and manage virtualized desktops.

PowerViews with Trip Kucera: Best Practices & Surprising Trends


My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results.

Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)

The ROI Guy

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies.

Are You Building a Data Bomb? (Part 2)


This is the second post of a two-part series. You can find the first here. Impact of Poor Data Quality: According to the Data Warehousing Institute, organizations lose around 600 billion of dollars annually due to poor data quality. Surprisingly, a large portion of these losses are due to the impact of

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation.

Clicking Send is Just the Beginning – Put Your Reporting to Work

Vertical Response

Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a couple of changes – yikes!

Life Cycle of Mass Media Technology

MLT Creative

I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Most new media developments spawn out of existing ones; thus, we have to stay up-to-date on every current trend in order to evolve easily into the next one.

SnapApp Drives 11% of Traffic to Retailer's Website


Squishable deployed a holiday-themed personality test on their Facebook page. The "Holiday Match-O-Matic" Facebook quiz ?matched matched quiz takers with the ?ideal? ideal? Squishable stuffed animal - including Pandas, Narwhals, Penguins and more- based on their responses to a series of ?personality?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.