Zoominfo

MAY 6, 2018

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye.

B2B Sales 203

B2B Sales B2B Cold Calling Zoominfo 203

Spiralytics

MAY 6, 2018

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking

SEM 81

SEM Search Engine Marketing Traffic Search Marketing 81

Heinz Marketing

MAY 6, 2018

We have been using Outreach internally for the past several months and love it. One of our consultants uses it as it was intended, with formal lead engagement streams as follow-up with inbound leads. Another consultant is using it for proactive, outbound engagement with Named Accounts. I use it for follow up after events, to fulfill freebies I’ve offered when speaking, to introduce current/past clients to new research we’ve done, etc.

Fulfillment 76

Fulfillment Outreach Consulting Conference 76

B2B Marketing Directions

MAY 6, 2018

Most senior business leaders now recognize the strategic importance of providing outstanding customer experiences. Customer experience has been one of the hottest topics in business and marketing circles for the past several years, and it's been the subject of numerous research studies. A 2017 report by Harvard Business Review Analytic Services provides an important perspective on the current state of customer experience management.

Work Management 40

Work Management Customer Surveys Verticals Marketing Management 40

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