Mon.Apr 04, 2022

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Haily Moulton on the Recipe for B2B TikTok Success

Oktopost

Haily Moulton , Social Growth Marketer at Biteable goes Behind the Post. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Episode Summary. TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world.

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What Is A Local Link & How To Find More Local Link Opportunities via @sejournal, @seocounseling

Search Engine Journal

Struggling to find high-quality and relevant links for your local SEO? Use these tips to build links that can help improve your rankings. The post What Is A Local Link & How To Find More Local Link Opportunities appeared first on Search Engine Journal.

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A 4-Step Customer Journey Map Process for Better Content Results [Template]

Content Marketing Institute

Customer journey maps let you tap into a content marketing superpower – the ability to lead your audience to the information they need and the actions that benefit your business. This streamlined process keeps you focused on the details that matter most.

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ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites via @sejournal, @martinibuster

Search Engine Journal

Advanced Custom Fields plugin patched a Missing Authorization vulnerability that allows an attacker to view database information. The post ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Have you tried your own customer experience?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketer, keep your friends close and your data closer. In American football, offensive linemen dread hearing their name in the news.

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Conversion Rate Optimization (CRO): How to Optimize Website Conversions with SEO

seo.co

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? What steps do your visitors take? How is your traffic translating into meaningful revenue for your business ? Without this key step, you can generate all the traffic you like—and it won’t matter to your bottom line.

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The Truth About Duplicate Content via @sejournal, @tonynwright

Search Engine Journal

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article. The post The Truth About Duplicate Content appeared first on Search Engine Journal.

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How to Increase Your Social Impact in 2022

Televerde

Your social impact is more than how you affect those you interact with. It is about how you can use your business to improve people’s lives worldwide and in the future through sustainable practices, employee care, and community efforts. Today we will look at five ways you can increase your social impact. Key Takeaways: Your social impact is the positive influence on your workers, community, world, and environment.

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Don’t Miss These Key Dates: Summer ’22 Sandbox Preview

Salesforce Marketing Cloud

The Summer ’22 sandbox preview window is around the corner. Note the dates now so your org is prepared for the upgrade. Your production instance will be upgraded to the Summer ’22 Release according to the rolling 12-month release calendar on status.salesforce.com. To check your upgrade date, enter your instance name or domain and click the maintenance tab.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. but what if you could know who is looking to purchase a solution that your company happens to sell? These leads are perfect for your sales team because they’re already hot!

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Does Google Use Different Algorithms For Each Niche? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently. The post Does Google Use Different Algorithms For Each Niche? appeared first on Search Engine Journal.

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MiQ announces post-cookie programmatic package

Martech

MiQ, a programmatic media partner for brands and agencies, has announced a set of capabilities to support advertising performance in a post-third-party cookie environment. The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data. Identity Spine.

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Google Search Ranking and Popup Banners via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence. The post Google Search Ranking and Popup Banners appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Content Ownership: How It Affects Creation, Marketing, and Governance

DivvyHQ

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership. No matter the complexity of a topic, or the number of people who might need eyes on it, someone needs to take ownership and be the accountability lead that shepherds the project to completion.

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Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort

Martech

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Instead, Smartsheet invited local Aussie non-profit DeadlyScience to take its place on the car. In addition to sharing its ad space in the race, Smartsheet is also lending the non-profit software and consulting services for its awareness initiatives.

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Is It Still Worth Getting A Digital Marketing Degree? via @sejournal, @mjnyman

Search Engine Journal

Whether you're an aspiring digital marketer or wish to explore career possibilities, here are the pros and the cons of getting a digital marketing degree. The post Is It Still Worth Getting A Digital Marketing Degree? appeared first on Search Engine Journal.

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ActiveCampaign extends Slack integration

Martech

Customer experience automation company ActiveCampaign announced an extended integration with Slack to further connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. Automated integrations include ticket management alerts for customer support, qualification messages for sales reps and automation of everyday tasks across teams.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tech Companies Rally to Help Ukraine via @sejournal, @na

Search Engine Journal

As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians. The post Tech Companies Rally to Help Ukraine appeared first on Search Engine Journal.

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Twitter and Talkwalker: Using cultural insights to execute your strategy

Martech

Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting places to discuss these events and for brands, this means it’s necessary to keep a pulse on conversations and trends at all times. Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winni

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Google: Out Of Stock Products May Impact Search Visibility via @sejournal, @MattGSouthern

Search Engine Journal

Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. The post Google: Out Of Stock Products May Impact Search Visibility appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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E-Commerce Copywriting: Optimize Your Copy for Conversions

ClearVoice

Imagine you are sitting on an Adirondack chair on the beach, your feet being tickled by the waves as they wash in and out. Imagine you listen to the seagulls as the warm summer air dries the sand and water from your skin. Sounds nice, right? Let’s go on… Now, imagine, you are on that same beach, but you are also devoid of every care. You watch your loved ones frolicking in the sand with huge smiles and boisterous laughter.

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Do Manual Adjustments Still Make Sense With Automated Bidding? via @sejournal, @navahf

Search Engine Journal

Automated bidding doesn't always mean better. Learn when to apply manual adjustments in this month's Ask The PPC with Navah Hopkins. The post Do Manual Adjustments Still Make Sense With Automated Bidding? appeared first on Search Engine Journal.

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Beyond SEO: Why Generating Traffic Isn’t Enough

FunnelEnvy

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. For marketing sites that rack up four or even five figures in unique views per month, it can be easy to get caught up in those numbers and focus on meeting certain milestones or a specific month-over-month growth rate.

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5 Ways to Improve Sales Lead Quality

PureB2B

Lead generation is a challenge. As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. In an ever-changing B2B selling environment, it can often feel like there are never enough sales leads. One of the biggest obstacles marketing teams face when trying to align with sales is centered around the quality and quantity of the leads.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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xiQ Recognized as Sales Intelligence High Performer in G2 Spring 2022 Report – Again!

xiQ

About xiQ’s Personality-driven Sales and Marketing Platform. xiQ’s Personality-driven Sales and Marketing Platform combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. xiQ’s proprietary platform focuses on enabling the most important part of selling – engaging every buyer at every stage of the buying process. xiQ’s Platform consists of three solutions: Sales Intelligence, Marketing Workbench, and Engagement Analyti

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No Blind Spots: Build the Ultimate Sales Forecast with CRM

SugarCRM

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How to Use Data To Engage and Re-engage with Prospects Throughout the Buyer’s Journey

SalesIntel

In business, you deal with a lot of data – whether from your CRM, sales platform, or other sources. What if you were able to use that data to uncover your prospect’s next move? What are they going to buy? From whom? When? . It is essential to leverage the data available to know when to engage or re-engage with your prospects throughout their buyer journey. .