Stevens & Tate

NOVEMBER 25, 2022

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your company’s core values dictate exactly who you are and can give you a significant competitive advantage by outlining the age old question, “Who a

Brand Identity 126

Brand Identity Branding Storytelling Buyer Personas 126

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Let’s get started. Emerging content marketing trends. 1.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Search Engine Journal

NOVEMBER 25, 2022

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on Search Engine Journal.

Forecasting 93

Forecasting Traffic Organization SEO 93

Mass Analytics

NOVEMBER 25, 2022

MASS Analytics’ participation at MMM Summit at G o o g l e . T he era of MMM Growth. Dimi M ittev , from Google UK, Opened the event in a room of over 160 very enthus iastic attendees. Dimi ’s energy perfectly reflect ed the fast-paced and passionate vibe of the summit. His opening speech was supported by a very powerful graph that illustrated the growth of demand for Google MMM data over the past two years.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Frequency Lead Ranking 52

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Porch Group Media

NOVEMBER 25, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our full-length Movers and Shakers podcast, The Growth of Retail Media Networks & CTV: Coffee Break with V12 & Strategus.

First-Mover Advantage 52

First-Mover Advantage Media Funnel Advertising Advertising Mediums 52

Mass Analytics

NOVEMBER 25, 2022

Building DR curves after Modeling is a Mistake. In a Marketing Mix Modeling project, Diminishing Return curves are the outcome that allows the analyst to start understanding which marketing channels are worth their investment. Creating these curves is part of Optimization, which is one of the last steps of the MMM workflow. As illustrated by the graph below.

Allocation 52

Allocation Ad Building Marketing Mix Optimization 52

Conversica

NOVEMBER 25, 2022

It’s no secret that the B2B buying process has changed. Yes, B2B customers are more informed than ever, but buying complex solutions like enterprise software or manufacturing equipment is still no easy feat. With the sheer volume of data available from any given solution, along with the fleet of stakeholders weighing in on the purchase, many deals end up losing steam or halting altogether.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

Huptech Web

NOVEMBER 25, 2022

Table Of Contents. Introduction. 18 Digital Marketing Trends To Keep An Eye In 2023. Customer Experience. Employee Activation. Story-Driven Content Visualization. Conversational Marketing. Strategic Marketing Transformation. Featured Snippets in Google Search. Voice Search. Video Marketing. Metaverse. Artificial Intelligence and Analytics. LinkedIn As A B2B Powerhouse.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97