Fri.Nov 25, 2022

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Your Company’s Core Values Play a Role in Developing Your Brand Story

Stevens & Tate

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your company’s core values dictate exactly who you are and can give you a significant competitive advantage by outlining the age old question, “Who a

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Top 15 Content Marketing Trends for 2023


Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Let’s get started. Emerging content marketing trends. 1.


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Account Based Selling Model: How to Modernize Your Approach for 2023


It’s no secret that the B2B buying process has changed. Yes, B2B customers are more informed than ever, but buying complex solutions like enterprise software or manufacturing equipment is still no easy feat. With the sheer volume of data available from any given solution, along with the fleet of stakeholders weighing in on the purchase, many deals end up losing steam or halting altogether.

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What Is Search Forecasting And Why Is It Important? via @sejournal, @vandernickr

Search Engine Journal

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on Search Engine Journal.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Behind Each Variable, There’s a Story to Be Told

Mass Analytics

MASS Analytics’ participation at MMM Summit at G o o g l e . T he era of MMM Growth. Dimi M ittev , from Google UK, Opened the event in a room of over 160 very enthus iastic attendees. Dimi ’s energy perfectly reflect ed the fast-paced and passionate vibe of the summit. His opening speech was supported by a very powerful graph that illustrated the growth of demand for Google MMM data over the past two years.

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Branding in the B2B Big-League

Drew Neisser

There’s a lot to be learned from the enterprise brand. . They’ve reached a status that many strive for, and it’s pretty clear from today’s episode that an emphasis on brand and an eye on the future are the reasons why. Tune in to hear from Rebecca Stone of Cisco Meraki and Peeyush Dubey of TheMathCompany (he was at LTI at the time of this interview) about why to go big on brand, as well as how these mega-brands are looking at things like CSR, Web 3.0, the metaverse, and more!

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Building Diminishing Return Curves After Modeling is a Mistake

Mass Analytics

Building DR curves after Modeling is a Mistake. In a Marketing Mix Modeling project, Diminishing Return curves are the outcome that allows the analyst to start understanding which marketing channels are worth their investment. Creating these curves is part of Optimization, which is one of the last steps of the MMM workflow. As illustrated by the graph below.

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Top 18 Digital Marketing Trends You Should Know In 2023

Huptech Web

Table Of Contents. Introduction. 18 Digital Marketing Trends To Keep An Eye In 2023. Customer Experience. Employee Activation. Story-Driven Content Visualization. Conversational Marketing. Strategic Marketing Transformation. Featured Snippets in Google Search. Voice Search. Video Marketing. Metaverse. Artificial Intelligence and Analytics. LinkedIn As A B2B Powerhouse.