Your Company’s Core Values Play a Role in Developing Your Brand Story
Stevens & Tate
NOVEMBER 25, 2022
When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. Your brand story and your company’s core values dictate exactly who you are and can give you a significant competitive advantage by outlining the age old question, “Who a
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