Sat.Aug 11, 2018

Bots and automation don’t automagically create a great customer experience

chiefmartech

The alliterated alternate title for this post could be: Tickets, Tools, and Taylor Swift — One Father’s Afternoon in Automated Customer Experience Purgatory. Subtitle: a small case study of anti-patterns for customer experience bots and automation. My daughter turned 10 this year.

What’s a CDP?

Liveintent

In a world of seemingly ever-emerging acronyms and buzzwords, it can be tough for one to stand out. But one such acronym that seems poised to survive and join the pantheon of standard industry terms is “CDP”, or “Customer Data Platform.” ” This week, we discuss why CDPs are so hot right now! But what exactly are they and why does it seem like every company wants to be one? The post What’s a CDP? appeared first on LiveIntent Blog.

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B2B Reads: Dead Trees, Minimalism, and Closed-Mindedness

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Dead Trees, Sales Pipelines & Loss Aversion [Research]. Sometimes you have to let go of prospects that you’ve been hanging on to for way too long. Thanks for your insight, Jill Konrath.

AIM Flash Interviews: Lane Soelberg, Head of Agency & Platform Partnerships at Experian

AdSquare Audiences in Motion

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!