Sat.Aug 11, 2018

Bots and automation don’t automagically create a great customer experience

chiefmartech

The alliterated alternate title for this post could be: Tickets, Tools, and Taylor Swift — One Father’s Afternoon in Automated Customer Experience Purgatory. Subtitle: a small case study of anti-patterns for customer experience bots and automation. My daughter turned 10 this year.

B2B Reads: Dead Trees, Minimalism, and Closed-Mindedness

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Dead Trees, Sales Pipelines & Loss Aversion [Research]. Sometimes you have to let go of prospects that you’ve been hanging on to for way too long. Thanks for your insight, Jill Konrath.