Mon.Dec 07, 2020

Email Marketing Challenges in 2021


Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. Challenges with engagement, personalization, communication, customer retention, and brand awareness are just some of today's pain points.

Email 238

How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Check out our new Ecommerce glossary of terms!


Entrepreneurship (whether in a virtual or physical store) is a fascinating activity, but it requires study. It is not enough to get capital, go out, and buy merchandise, or hire employees. Planning is necessary.

How ZoomInfo’s Dynamic Duo Thrived in Their SDR AE Relationship


Ham and pineapple — a polarizing but surprisingly appetizing pairing. Sales development representatives (SDRs) spend their days scoring meetings with promising leads so that account executives (AEs) can close some sweet deals with them.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Building content experiences — Letter to the reader of Rock Content Magazine #5


You probably don’t know it, but your data and privacy are at the center of a running battle in the world of digital marketing. And I’m not just talking about data protection regulations.

More Trending

TCO vs. ROI: Which One You Should Use?


The Digital Marketing ROI is probably the best-known metric to understand if a project is cost-effective and brings the results your company needs. However, there are plenty of other tools you can use to identify your marketing campaigns’ success, and TCO is just one of them.

ROI 170

How to Set Up Google Analytics: A Step-by-Step Guide


Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free.

What is an Immersive Experience and How to Use it in Your Marketing Strategy


The wild competition for the audience’s attention demands a new posture from companies and brands. More than offering a solution, product, or service of quality, it is necessary to work towards amazing the public.

Tips to Improve Website Content for Screen Readers

Content Marketing Institute

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing Calendar Software: Why You Need One And The 6 Best Options Available


You already know that relying on a well-organized editorial calendar is fundamental to the success of any Content Marketing strategy.

7 Best Email Verification Tools to Improve Deliverability


Are you looking for the best email verification tools? Email verification service helps you filter out fake or incorrect emails before they make it to your list. In this post, we will share the best email verification tools you can use to keep your list clean.

New Visible Expert® Study Released

Hinge Marketing

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. We call these high-power professionals Visible Experts ® (VEs). What does it take to become a high-visibility expert? Where do you start? How do you know where to focus?

Design Decoded: Ceros Explains… the Caret


Reading Time: < 1 minute. Welcome to the first installment of Design Decoded , our new video series. In each video, we’ll trace the history of some popular UX design element and attempt to explain its ubiquity. First up, we’re taking a closer look at the caret.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Social Media Advertising Trends | 2021


While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. Shifts in digital behaviour were to be expected as a result of the coronavirus pandemic.

Martech 2030 Trend #5: Harmonizing Human + Machine


Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands.

Slow and steady makes the dream


Prerna always loved writing, so much so that she took a journalism course after college for fun. But when she was offered a corporate job at a top global bank, she jumped at the chance. My original career goal was to have a job. I always wanted a steady paycheck.

Five Steps to Plan a Successful Tech Stack Integration Project

SmartBug Media

If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. Discovery.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so.

Removing Gatekeepers From Your Marketing


Every marketer has run into one of these roadblocks before: They wanted to create an ads audience off of recently closed lost deals, but didn't have access to the customer data in their CRM.

4 Life-Saving Incremental Marketing Campaign Options


At some point in your marketing campaign pathway, you’re going to come across additional budget that you need to use. It’s inevitable. In fact, more than 60% of demand generation marketers claim that they finish the quarter with unused budget.

Client Spotlight: Launch Helps Chastain Partners Elevate Marketing Activities

Launch Marketing

The Project. Chastain Partners is an Austin-based online bookkeeping firm that provides bookkeeping, outsourced accounting, and payroll services for businesses. They primarily focus on providing services to Austin local businesses but also companies across the United States.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Life-Saving Incremental Marketing Campaign Options


At some point in your marketing campaign pathway, you’re going to come across additional budget that you need to use. It’s inevitable. In fact, more than 60% of demand generation marketers claim that they finish the quarter with unused budget.

How COVID-19 Changed the Way We Think About Office Technology [New Research]


The recent COVID-19 pandemic has changed how we think about a lot of things. From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives.

How eCommerce brands can leverage email for third-party monetization


As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? How should I segment audiences? Is it risky to ask readers to click away from my content?

How to Spot and Remove Bad Leads Before They Drag You Down


It’s a dilemma everyone faces at some point: bad leads. Should you try to revive them or cut them loose? Unfortunately, most B2B companies set themselves up for failure. Instead of targeting the best fit leads, most B2Bs focus on generating as many leads as possible. Marketers get overwhelmed.

Spot 56

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.